# AdRoll MCP for AI Agents AI Agent Connect

> AdRoll MCP for AI Agents. Manage your digital ad campaigns, retargeting segments, and performance metrics directly through your AI client. Connect your account to pull real-time spend data, organize creative assets, and coordinate audience targeting without switching tabs.

## Overview
- **Category:** marketing-automation
- **Price:** Free
- **Endpoint:** https://edge.vinkius.com/vk_preview_4h7jy8lXVoWY73dC4TzyFZY8YbMIFfCqb3tBtsxY/ai-agent-connect
- **Tags:** retargeting, performance-marketing, ad-campaigns, conversion-tracking, digital-advertising

## Description

Imagine you're in the middle of a campaign launch and need to know exactly how much you've spent across different channels. Instead of digging through the AdRoll dashboard and copying numbers into a spreadsheet, you just ask your agent. This Connector connects your AdRoll account to your workspace so you can handle the heavy lifting of ad ops via conversation. You can pull performance reports on the fly, check which creative assets are live, or see who's in your retargeting segments. It turns your AI into a dedicated media buyer that knows your account inside out. Because Vinkius hosts this connection, you can jump between different marketing tools without losing your flow. It's about getting the data you need to make decisions faster, whether that's spotting a spend spike or identifying a high-performing audience.

## Tools

### get_campaign
Pull specific details for a single campaign, like budget or status. This helps you check operational details quickly.

### get_report
Fetch performance data like clicks and spend using a JSON criteria string. Use this for structured analytics.

### list_adgroups
See all ad groups within a specific campaign to organize your creative strategy. It helps group your visual assets.

### list_ads
View every ad associated with an advertisable profile to check what's live. This keeps your creative audit clean.

### list_advertisables
Browse all advertisable profiles to understand your account structure. It gives you a high-level view of your accounts.

### list_campaigns
Get a full list of campaigns for a specific advertisable. This is your go-to for seeing what's currently running.

### list_segments
See all audience segments to manage who you're targeting for retargeting. It makes audience coordination easy.

## Prompt Examples

**Prompt:** 
```
What's my spend for the last 7 days?
```

**Response:** 
```
### Weekly Performance Recap

| Campaign | Impressions | Clicks | Spend |
| :--- | :--- | :--- | :--- |
| Spring Sale | 120,000 | 1,500 | $2,400.00 |
| Retargeting Global | 45,000 | 400 | $850.00 |

**Total Spend:** $3,250.00
**Avg. CTR:** 1.6%
```

**Prompt:** 
```
List my active segments for the shoe store.
```

**Response:** 
```
I've pulled your active audience segments:

*   **Cart Abandoners** (Reach: 12,400)
*   **VIP Customers** (Reach: 3,100)
*   **Recent Viewers** (Reach: 8,900)

Would you like me to check the reach for any of these specifically?
```

**Prompt:** 
```
Are there any new ads in the Spring Sale campaign?
```

**Response:** 
```
Checking the **Spring Sale** campaign now...

I found 3 active ads:
*   **Summer_Launch_Video_01** (Live)
*   **Spring_Promo_Static_02** (Live)
*   **Flash_Sale_Banner_03** (Live)

All three are currently active and delivering impressions.
```

## Capabilities

### Pull spend and click data
Get real-time performance metrics for your campaigns directly in your chat.

### List active ad campaigns
See every campaign running under your account at a glance.

### View creative assets
Check which ads and ad groups are currently live across your profiles.

### Manage audience segments
Access and review your retargeting segments to see who you're reaching.

### Check account settings
Verify your advertisable profile metadata and account-level configurations.

## Use Cases

### Checking spend spikes
A media buyer notices a budget jump and asks the agent to check the campaign status using get_campaign.

### Audience research
A growth advertiser wants to know who's in the Cart Abandoners group and uses list_segments.

### Creative audit
A marketing manager needs to see all live ads for a specific profile and calls list_ads.

### Reporting
A team lead needs a weekly recap of clicks and spend and asks for a get_report on last week's data.

## Benefits

- Stop manual data entry by using get_report to pull spend and click data directly into your workspace.
- Keep your creative strategy organized by using list_ads to see exactly what's running.
- Make faster targeting decisions by using list_segments to see your audience reach instantly.
- Monitor your budget in real-time using list_campaigns to spot spend spikes before they become problems.
- Simplify your workflow by using get_campaign to check specific operational statuses without logging in.

## How It Works

The bottom line is you get a hands-off way to manage ad operations through natural language.

1. Subscribe to the AdRoll MCP in the Vinkius catalog.
2. Grab your API Key or Personal Access Token from the AdRoll Developer Portal.
3. Input the credentials into your AI client and start asking for campaign updates.

## Frequently Asked Questions

**Can I use the AdRoll MCP to see my daily spend?**
Yes, you can pull real-time spend data. Your agent can fetch the latest numbers so you don't have to log in to check your budget.

**Does the AdRoll MCP help with retargeting?**
Yes, it lets you see your audience segments. You can quickly check who is in your retargeting groups to ensure your targeting is on track.

**Can I use this to manage my creative assets?**
Yes, you can list ads and groups. This makes it easy to audit your live creatives and see what's running across your different profiles.

**Is the AdRoll MCP good for media buying?**
It's a great tool for media buyers. It automates the retrieval of structured metrics, making it much faster to pull data for internal or client reports.

**How do I connect AdRoll to my AI agent?**
You just need to subscribe to the Connector and grab your API Key or Personal Access Token from the AdRoll Developer Portal to get started.

**Can I get a report on clicks and impressions?**
Yes, you can pull structured reports. You just tell your agent what criteria you need, and it handles the data retrieval for you.

**How do I find my AdRoll API credentials?**
Log in to the AdRoll Developer Portal, navigate to your dashboard, and generate a Personal Access Token or register an app to obtain your API Key.

**Can I retrieve spend metrics via AI?**
Yes! The `get_report` tool allows your agent to retrieve high-fidelity spend and performance data by providing a JSON criteria object.

**How do I check my advertisable profiles?**
Use the `list_advertisables` tool to retrieve your complete directory of websites and brands managed within your AdRoll account programmatically.