# Amazon DSP MCP for AI Agents AI Agent Connect > Amazon DSP MCP gives your AI agent direct access to your programmatic advertising account. You can manage display and video campaigns, audit audience segments, and pull performance reports without switching tabs. It handles the heavy lifting of checking budgets, pacing, and brand compliance across your ad groups. This is about professional ad tech orchestration, not just basic social posting. ## Overview - **Category:** industry-titans - **Price:** Free - **Endpoint:** https://edge.vinkius.com/vk_preview_1fcZNVj7V6QTrFe1D2K4k1AttOy8FfEHorN96lpL/ai-agent-connect - **Tags:** programmatic-advertising, display-ads, video-ads, audience-targeting, campaign-optimization, ad-tech ## Description The Amazon DSP MCP connects your programmatic advertising account to your AI agent. You spend your day jumping between browser tabs to check if your programmatic ads are actually spending their budget or if a creative asset went off-brand. This Connector changes that by putting your entire Amazon DSP account inside your AI chat. Instead of digging through complex dashboards to find a specific line item or checking if a custom audience is populated, you just ask your agent to do it. You can have your agent audit dozens of ad groups at once to ensure every targeting parameter is correct or pull a performance report for last week's reach. It handles the tedious parts of media buying like checking delivery statuses and verifying creative compliance. Because Vinkius hosts and manages the entire catalog, you can connect once and get access to the tools you need to manage your programmatic ads without setting up individual connections for every platform. It turns a manual, click-heavy process into a conversation where you get straight answers about your spend and reach. You don't have to worry about missing a pacing issue or a broken link because you can check your entire portfolio in one go. This means you spend less time on data entry and more time on the creative side of the business. ## Tools ### list_campaigns List your active DSP campaigns so you can see what is running. This helps you get a bird's eye view of your entire ad portfolio. ### get_campaign_details Pulls the specific metadata for a campaign to check its settings. Use this to verify budget limits and delivery dates. ### list_ad_groups Shows all ad groups in a campaign to help you verify targeting. It's the best way to check line item status quickly. ### list_creatives Retrieves all creative assets to ensure they meet brand guidelines. This helps you audit your visuals for compliance. ### list_audiences Lists your custom audience segments to see what's available for targeting. You can use this to plan your next reach campaign. ### request_report Starts a request for a performance report on impressions or reach. This is how you get your data for weekly reviews. ### get_report_status Checks if the requested performance report is finished or still processing. Use this to monitor long-running data requests. ## Prompt Examples **Prompt:** ``` List my active Amazon DSP campaigns. ``` **Response:** ``` I've pulled your campaigns. You have 4 active: **Summer Sale_Display**, **Brand_Awareness_Video**, **Retargeting_US**, and **Holiday_Promo**. Which one should we look at? ``` **Prompt:** ``` Check the ad groups for the Summer Sale campaign. ``` **Response:** ``` Here are the ad groups for **Summer Sale_Display**: | Ad Group Name | Status | Daily Budget | Pacing | | --- | --- | --- | --- | | US_East_Coast | Active | $500 | On Track | | CA_West_Coast | Active | $300 | Under-spending | | UK_Region | Paused | $200 | - ``` **Prompt:** ``` Request a performance report for last week. ``` **Response:** ``` I've submitted the request for your performance report covering last week. Since these reports are processed asynchronously, it might take a few minutes. Would you like me to check the status for you in a moment? ``` ## Capabilities ### List and manage active ad campaigns This tool lets you see your entire portfolio in one chat. ### Get specific campaign metadata This tool pulls the details for a single campaign so you can verify its settings. ### List all ad groups in a campaign This tool shows every line item to help you check targeting and pacing. ### Retrieve all creative assets This tool pulls your visuals so you can audit them for brand compliance. ### List custom audience segments This tool shows your available audiences for better programmatic targeting. ### Request a performance report This tool starts a data pull for metrics like reach and impressions. ### Check the status of a requested report This tool lets you see if your data is ready or still processing. ## Use Cases ### Pacing Audit A trader notices a campaign is under-spending. They ask the agent to list_ad_groups to find the specific line item with low delivery. ### Creative Check An account manager wants to ensure all video assets are active. They use list_creatives to scan for missing or pending assets. ### Reporting A marketing analyst needs reach data for a client. They use request_report for a custom timeframe and then check the status. ### Audience Review A buyer wants to see which custom audiences are available for a new display campaign and uses list_audiences to see the list. ## Benefits - Stop manual dashboard hopping. Use list_campaigns to see your entire portfolio in one chat. - Faster audits. Use list_ad_groups to check targeting settings across multiple line items instantly. - Creative safety. Use list_creatives to verify that every asset meets your brand requirements. - Better targeting. Use list_audiences to quickly see which custom segments are available for your ads. - Faster data. Use request_report to start pulling performance metrics without leaving your workspace. ## How It Works The bottom line is you get a conversational interface for your programmatic ad data. 1. Connect your Amazon DSP credentials like your Client ID and Secret to the Connector. 2. Tell your AI client to list campaigns or pull a specific performance report. 3. Get a summary of your spend, reach, and creative status directly in your chat. ## Frequently Asked Questions **What can I do with the Amazon DSP MCP?** You can manage your programmatic ad campaigns, audit ad groups, and pull performance reports through your AI client. It handles the data fetching so you don't have to manually navigate the DSP dashboard. **Can the Amazon DSP MCP help with budget pacing?** Yes. You can use the tool to list your campaigns and check the details of specific ad groups to see if they are spending correctly. **How does the Amazon DSP MCP handle performance reports?** You can request reports for metrics like reach and impressions. The Connector handles the request and lets you check the status until the data is ready. **Is the Amazon DSP MCP good for checking creative assets?** It's great for that. You can quickly list all creatives associated with your campaigns to ensure they are live and compliant with your brand standards. **Can I use the Amazon DSP MCP to see my target audiences?** Yes. You can retrieve a list of your custom audiences and segments to see what's available for your programmatic targeting. **Do I need to switch apps to use the Amazon DSP MCP?** No. You stay inside your AI client like Claude or Cursor and just tell your agent what data you need from your Amazon DSP account. **How do I find my Amazon DSP API credentials?** You need to create a 'Login with Amazon' application in the Amazon Developer Console to get your Client ID and Client Secret. Then, you generate a Refresh Token. You also need your Advertiser ID. **How do I choose the correct region?** Select the region that matches your target marketplace: **NA** (North America - US, CA, MX, BR), **EU** (Europe - UK, DE, FR, IT, ES, etc.), or **FE** (Far East - JP, AU, SG). **Why do reports take time to generate?** Amazon Ads reporting API is asynchronous. When you request a report, it returns a `reportId`. You must wait a few moments and use the check status tool to download the data once it's ready.