# Appier MCP for AI Agents AI Agent Connect > Appier MCP lets your AI agents manage marketing campaigns, analyze predictive audiences, and fetch real-time conversion metrics directly from your chat. Skip the manual dashboard hopping and get insights on ROAS, CPC, and ML-driven segments using natural language commands. ## Overview - **Category:** marketing-automation - **Price:** Free - **Endpoint:** https://edge.vinkius.com/vk_preview_YMTa9XW0adENayBcVVpnqa7B3p3Qdihn6q7x3vhr/ai-agent-connect - **Tags:** predictive-analytics, campaign-management, audience-targeting, conversion-tracking, cross-channel-marketing, ad-tech ## Description This Appier MCP lets you bring your marketing data straight into your AI chat. Instead of jumping between tabs to see how your latest ad spend is actually performing, you can just ask your agent to do the heavy lifting. It handles the data fetching so you can focus on making decisions. You can see which predictive models are running, check how many people are in a specific segment, or grab a snapshot of your conversion history without ever leaving your workspace. It turns your AI into a marketing analyst that actually knows your numbers. By connecting through the Vinkius catalog, you get a direct line to your marketing performance data. You can quickly summarize campaign statuses for a morning meeting or pull specific audience sizes to see if a new targeting strategy is viable. It takes the friction out of marketing operations by making your data accessible the moment you need it. You no longer have to worry about manual data entry errors or missed updates. You get a clear view of your ROAS, CPC, and conversion trends as they happen. This means you can pivot your strategy faster and stay on top of your growth goals without the usual administrative headache of manual reporting. It's the difference between guessing your performance and actually knowing your numbers. ## Tools ### list_campaigns See every AI marketing campaign currently running in your Appier account. It helps you get a high-level view of your active projects at a glance. ### get_campaign Pull specific details for a single marketing campaign. Use this to check the exact configuration of a specific ad set. ### list_audiences View a complete list of all your target audiences. This is your starting point for seeing who you are currently reaching. ### get_audience Get the specific details for one target audience. It tells you exactly who is in that group and why they were selected. ### list_segments See all the user segments you have configured in your account. This helps you understand how your users are being grouped. ### list_predictions See which AI prediction models are currently active. You can check which models are running for churn or purchase probability. ### list_conversions View the historical conversion events you are currently tracking. It shows you what actions your customers are taking. ### get_campaign_analytics Fetch full performance metrics like ROAS, CPC, and CTR for a campaign. This gives you the hard numbers you need for reporting. ## Prompt Examples **Prompt:** ``` Give me a summary of our active campaigns and their current ROAS. ``` **Response:** ``` You have 3 active campaigns. Here is the current performance: | Campaign | ROAS | CPC | | --- | --- | --- | | Q3 Retargeting | 310% | $1.15 | | High LTV Predict | 280% | $1.40 | | Abandon Cart | 410% | $0.95 | ``` **Prompt:** ``` Which predictive models are we running right now? ``` **Response:** ``` You currently have 2 active models: * **Churn Risk Model** (predicts users likely to drop in 7 days) * **Purchase Propensity Engine** (identifies high-value carts) Would you like to see the audience sizes for either of these? ``` **Prompt:** ``` How many people are in our 'High Intent' audience? ``` **Response:** ``` The 'High Intent' audience currently contains 12,450 users. The segment is based on recent site interactions and purchase history. Do you want to see the specific criteria for this group? ``` ## Capabilities ### View active marketing campaigns See every AI marketing campaign currently running in your account at a glance. ### Fetch campaign specifics Get exact configuration details for any individual marketing campaign. ### List target audiences See a complete list of all your target audiences and who you are reaching. ### Get audience details View the specific size and criteria for a single target audience. ### List user segments See all configured user segments to understand how your customers are grouped. ### Check AI predictions See which AI prediction models are active for churn or purchase probability. ### Track conversion events View historical conversion events you are currently tracking in your account. ### Get performance analytics Pull full analytics like ROAS, CPC, and CTR for any given campaign. ## Use Cases ### Quick ROAS updates during strategy calls A growth marketer asks the agent for the ROAS of a specific campaign to see if they should increase the budget immediately. ### Validating segment sizes for new pilots A data analyst uses list_segments to see if a new high-intent group has enough users to justify a new ad spend. ### Identifying churn risk for retention campaigns An e-commerce lead asks the agent to list active predictions to see which users are likely to drop off in the next 7 days. ### Summarizing campaign status for morning syncs A marketing manager prompts the agent to summarize all active campaigns so they can give a quick status update to the team. ## Benefits - Stop manual dashboard hopping by fetching campaign analytics like ROAS and CPC directly in your chat. - Get instant visibility into audience sizes and criteria using list_audiences to validate your targeting. - Check active ML models like churn risk with list_predictions to see what your data is telling you. - Summarize complex campaign statuses for leadership meetings without manually exporting CSV files. - Identify high-value conversion trends by pulling data from list_conversions in seconds. - Analyze predictive segments to see which users are most likely to purchase before you launch a new ad. ## How It Works The bottom line is you get a direct chat interface for your Appier marketing data without the dashboard fatigue. 1. Subscribe to the Appier MCP and grab your API credentials. 2. Input your Appier API Key and URL into your AI client settings. 3. Ask your agent to pull ROAS reports or list your active segments. ## Frequently Asked Questions **Can the Appier MCP help me see my ROAS?** Yes, it lets you pull real-time performance metrics like ROAS, CPC, and CTR for any specific campaign directly into your chat. **How do I see my predictive models?** You can ask your agent to list all active AI prediction models, such as churn risk or purchase propensity, to see what your data is telling you. **Can I check audience sizes with the Appier MCP?** Yes, you can use it to see the total number of users in your target audiences and segments without opening your dashboard. **Is this for managing my ad spend?** This Connector is for fetching data and checking campaign status. You will still use the Appier dashboard for major budget changes and billing. **Does the Appier MCP work with Claude?** Yes, it works with Claude and any other MCP-compatible client like Cursor or Windsurf. **Can I get a list of my conversion events?** You can use it to see all the conversion events you are currently tracking in your Appier account to monitor customer actions. **Can my AI agent create new predictive models in Appier?** No. The Connector is designed natively for reading data, fetching performance stats, analyzing segments, and understanding configurations. Creating complex models still requires the Appier Enterprise Console to ensure ML model safety. **How fast can I generate a campaign ROI report before a meeting?** In a few seconds. Tell your agent 'Fetch analytics for my top 3 active campaigns' and the AI will invoke the analytics endpoint, process the CPC, CTR, and ROAS data, and output a clean executive summary in whatever format you ask. **Can the agent tell me how big a specific prediction segment is?** Yes. If an audience ID or segment ID is known, the agent uses the 'get_audience' tool to fetch size estimations, AI criteria, and generation metrics—informing you immediately if your targeted audience size is large enough to launch.