# AppLovin MCP for AI Agents AI Agent Connect

> AppLovin MCP lets you monitor MAX mediation performance and UA campaign spend through your AI client. Track revenue, pull cohort reports, and audit active campaigns without leaving your workspace. It provides direct access to AppLovin and MAX data for real-time monetization and growth analysis.

## Overview
- **Category:** industry-titans
- **Price:** Free
- **Endpoint:** https://edge.vinkius.com/vk_preview_UUxlBjnjQWohArjM1vvbEkJkuPf5Wfn9Llct3bdB/ai-agent-connect
- **Tags:** mobile-advertising, monetization, user-acquisition, ad-performance, revenue-tracking, mediation-platforms

## Description

This Connector lets you pull data from AppLovin and MAX mediation platforms without having to jump between different dashboards. Instead of manually exporting CSVs to see how your ads are performing, you can just ask your agent to do the heavy lifting. You can get a breakdown of revenue, check out your eCPM trends, or see how your UA campaigns are actually spending. It handles the complex stuff like cohort analysis and user-level revenue reports so you can spend more time making decisions. This Connector is part of the Vinkius catalog, which lets you plug these capabilities directly into your existing workflow. You can check your active campaigns, list your tracked apps, and get granular insights into user retention. It turns your AI client into a specialized analyst for your mobile advertising stack. You won't have to worry about the specific API endpoints or the nuances of the MAX reporting structure. Your agent handles the data fetching while you focus on optimizing your ROI. Whether you're auditing monetization performance on a Tuesday morning or checking campaign spend before a big launch, this Connector puts the data you need right where you're already working. It makes the transition from raw data to actionable insights almost instant.

## Tools

### get_account_check
Verify that your AppLovin account connection is active and authorized. This ensures your agent has the correct permissions to pull data.

### get_user_ad_revenue_report
Get revenue data aggregated by specific users or individual impressions. This helps you understand high-value user behavior.

### get_app_discovery_report
Pull performance data for UA campaigns under AppDiscovery. You can see how your user acquisition spend is actually converting.

### get_max_cohort_report
Access cohort analysis reports specifically for the MAX platform. Use this to monitor long-term retention and user value over time.

### get_max_report
Get aggregated performance data for MAX mediation. You can specify columns and date ranges to see your total revenue and eCPM.

### list_apps
See a full list of all apps currently tracked in your AppLovin account. This helps you keep your inventory organized and up to date.

### list_campaigns
Pull a list of all UA campaigns from your management API. Use this to quickly audit your active spend across different regions.

## Prompt Examples

**Prompt:** 
```
What was our MAX revenue and eCPM for yesterday?
```

**Response:** 
```
### MAX Performance Report
**Date:** Yesterday

| Metric | Value |
| :--- | :--- |
| **Revenue** | $1,250.40 |
| **Impressions** | 450,000 |
| **eCPM** | $2.78 |

*Revenue is up 3% compared to the previous day.*
```

**Prompt:** 
```
List all active UA campaigns in the account.
```

**Response:** 
```
I've retrieved your active UA campaigns from the management API:

* **WordPuzzle_iOS_US**
* **WordPuzzle_Android_Global**
* **PuzzleQuest_UK**
* **AdventureTile_CA**

Total active campaigns: 4
```

**Prompt:** 
```
Give me the cohort retention for our main app from last month.
```

**Response:** 
```
### Cohort Analysis
**Period:** Last Month

* **Day 1 Retention:** 42%
* **Day 7 Retention:** 18%
* **Day 30 Retention:** 5%

*The Day 1 retention is currently exceeding our target of 40%.*
```

## Capabilities

### Pull MAX revenue reports
Get aggregated data for revenue, impressions, and eCPM across your MAX mediation.

### Analyze user revenue
Retrieve revenue data aggregated by specific users or individual impressions.

### Track UA campaign spend
Get performance data for your AppDiscovery user acquisition campaigns.

### Monitor cohort retention
Access cohort reports for MAX to see how user retention changes over time.

### Audit active campaigns
List all active UA campaigns and tracked apps in your account instantly.

## Use Cases

### Auditing MAX Revenue
An Ad Ops Manager asks for yesterday's MAX revenue and eCPM to see if a recent mediation change improved performance.

### UA Campaign Check
A UA Specialist asks the agent to list all active campaigns to ensure no duplicates are running in a specific region.

### Cohort Analysis
A Growth Engineer asks for a cohort report to see if Day 7 retention is meeting targets for a new app release.

### User Revenue Deep Dive
A data analyst asks for revenue aggregated per user to identify high-value segments for a new campaign.

## Benefits

- Stop manual CSV exports for MAX reports by using get_max_report to pull aggregated data instantly.
- Track user-level revenue and behavior more accurately with get_user_ad_revenue_report for granular analysis.
- Monitor your UA spend trends in real time using get_app_discovery_report to see how campaigns are performing.
- Analyze long-term user retention with get_max_cohort_report to see how cohorts behave over time.
- Audit your entire app inventory quickly by using list_apps to see every tracked app in one view.
- Keep your UA campaigns organized by using list_campaigns to verify active spend and campaign status.

## How It Works

The bottom line is you get instant access to AppLovin and MAX data without manual dashboard navigation.

1. Provide your AppLovin Report and Management keys to authorize the connection.
2. Ask your agent specific questions about your revenue, campaigns, or cohorts.
3. Get organized data tables or summaries delivered directly in your chat.

## Frequently Asked Questions

**Can the AppLovin MCP help me track MAX mediation revenue?**
Yes. It pulls aggregated performance data for MAX, including revenue, impressions, and eCPM, so you can see how your mediation is performing without opening the dashboard.

**Can I use this to see user-level revenue in AppLovin?**
Yes, it can retrieve revenue data aggregated per user or per impression. This is useful for identifying high-value users and understanding behavior.

**Does the AppLovin MCP work for user acquisition campaigns?**
It does. You can pull performance data for UA campaigns under AppDiscovery to monitor your spend and growth trends.

**How do I see my cohort reports using this Connector?**
Your agent can pull cohort analysis reports for MAX. This allows you to monitor long-term retention and user value over time using natural language.

**Can I list my active apps with the AppLovin MCP?**
Yes, it can list all the apps currently tracked in your AppLovin account, making it easy to audit your inventory.

**Is the AppLovin MCP good for Ad Ops managers?**
It is specifically designed for roles like Ad Ops and UA specialists. It removes the need for manual data exports and lets you audit performance instantly.

**Where do I find my AppLovin API keys?**
You can find your Report Key and Management Key in the AppLovin dashboard under **Account > Keys**.

**What is the difference between the Report Key and Management Key?**
The Report Key is used for read-only access to performance data, while the Management Key is required for making changes to campaigns and ad units.

**How often is user-level data updated?**
User-level ad revenue data is typically available approximately 8 hours after the end of the UTC day.