# Campaign ROI Calculator AI Agent Connect

> Campaign ROI Calculator gives your AI client the math skills needed to evaluate marketing performance. It handles the heavy lifting for net profit, ROI, lead costs, and break-even thresholds. Instead of manual spreadsheets, you can ask your agent to run profitability simulations or project how scaling your budget will impact your bottom line.

## Overview
- **Category:** marketing
- **Price:** Free
- **Endpoint:** https://edge.vinkius.com/vk_preview_te5s4K0Ekz3Ti3549U1bOoLsZdcH0MsAk6ihfADh/ai-agent-connect
- **Tags:** roi, profitability, marketing, finance, campaign

## Description

Stop guessing if your marketing spend is actually working. This MCP turns your AI client into a sharp financial analyst that understands the relationship between spend, conversion rates, and net profit. You can move past surface-level metrics and dig into the real numbers that matter to your business. 

When you're running campaigns, you need to know more than just total revenue. You need to know your actual margins after fulfillment costs and refunds. This MCP lets you run those specific calculations instantly. You can test different scenarios, like what happens to your profit if you double your budget or if your conversion rate ticks up by a fraction of a percent. It's about making decisions based on hard data rather than gut feelings. Whether you are checking current efficiency or projecting future growth, your agent can now provide the exact math you need to justify your next move.

## Tools

### get_campaign_profitability
Calculates your actual net profit and ROI for a specific campaign.

### get_efficiency_metrics
Determines your cost per lead and revenue per conversion.

### get_scenario_projection
Simulates how profit and ROI change when you scale spend or improve conversion rates.

### get_break_even_analysis
Finds the specific number of leads or the conversion rate required to hit your break-even point.

## Prompt Examples

**Prompt:** 
```
What was the actual net profit and ROI for a campaign with $5000 spend, 1000 leads, 5% conversion, $100 AOV, 2% refund rate, and $10 fulfillment cost?
```

**Response:** 
```
The total revenue was $5,000.00, the net profit was $3,910.00, and the ROI was 0.782.
```

**Prompt:** 
```
How much does each lead cost for a campaign with $2000 spend and 500 leads?
```

**Response:** 
```
The cost per lead is $4.00.
```

**Prompt:** 
```
What happens to my profit if I double my $1000 spend and increase conversion from 2% to 4%? (Current: 1000 leads, $50 AOV, 1% refund, $5 fulfillment)
```

**Response:** 
```
By doubling the spend and improving conversion, your projected net profit is $156.00 with a projected ROI of 0.156.
```

## Capabilities

### Profitability Math
Your agent calculates net profit and ROI by accounting for spend, refunds, and fulfillment costs.

### Efficiency Tracking
The AI determines cost per lead and revenue per conversion to measure campaign health.

### Growth Simulation
You can ask your agent to project how scaling budgets or improving rates affects your bottom line.

### Threshold Discovery
The agent identifies the exact lead volume or conversion rate needed to break even.

## Use Cases

### Budget Scaling
Ask your agent to project if doubling your spend will maintain your current ROI.

### Margin Protection
Calculate how a rise in fulfillment costs affects your campaign's net profit.

### Performance Audits
Get a quick breakdown of cost per lead and revenue per conversion for existing ads.

### Break-even Planning
Determine the minimum conversion rate needed to make a new campaign viable.

## Benefits

- Eliminates manual spreadsheet errors by letting your AI handle the math.
- Provides instant clarity on net profit after accounting for hidden costs like refunds.
- Enables rapid testing of budget scaling scenarios without manual recalculation.
- Identifies the exact performance thresholds required to stay profitable.

## How It Works

Connect the MCP to your preferred AI client and start asking financial questions immediately.

1. Subscribe to the MCP on Vinkius.
2. Connect your client like Claude or Cursor with one click.
3. Provide your campaign data (spend, leads, conversion, costs) to your agent.
4. Receive instant, precise financial calculations and projections.

## Frequently Asked Questions

**What AI clients can I use with this MCP?**
You can use this MCP with any compatible client, including Claude, Cursor, Windsurf, and VS Code.

**Do I need to host the MCP myself?**
No. Vinkius hosts and manages the MCP for you. You just connect and use it.

**Can I account for refunds and fulfillment costs?**
Yes. The profitability tools are designed to factor in refunds and fulfillment costs to give you a true net profit figure.

**How do I run a budget projection?**
Simply ask your AI client to use the scenario projection tool by providing your current metrics and the changes you want to simulate.

**Is this for simple ROI or deep financial analysis?**
It handles both. You can get basic ROI or perform deeper analysis including break-even points and efficiency metrics.

**How do I calculate my campaign's net profit?**
You can use the `get_campaign_profitability` tool by providing your ad spend, lead count, conversion rate, average order value, refund rate, and fulfillment cost per order.

**Can I simulate what happens if I double my budget?**
Yes, use the `get_scenario_projection` tool and set the scaling factor to 2.0 to see the projected impact on profit and ROI.

**How do I find out when my campaign will become profitable?**
The `get_break_even_analysis` tool calculates the required leads or conversion rate needed to reach a zero-profit threshold.