# CleverTap MCP for AI Agents AI Agent Connect

> CleverTap MCP lets you manage customer engagement and retention data through your AI agent. You can pull campaign performance, audit event schemas, and check user segments without leaving your chat interface. It connects your growth data to your daily workflow, making it easy to monitor real-time stats and user profiles on the fly.

## Overview
- **Category:** growth-engine
- **Price:** Free
- **Endpoint:** https://edge.vinkius.com/vk_preview_FefIa9OKKsV1w9S5Hpply6loK43idypTZ7HVaBS9/ai-agent-connect
- **Tags:** customer-engagement, retention-analytics, behavioral-analytics, omnichannel-messaging, user-segmentation

## Description

This CleverTap MCP lets you manage customer engagement and retention data through your AI agent. Instead of jumping into a dashboard to check how a specific push notification performed, you can just ask your agent to pull the clicks, conversions, and delivery stats instantly. This connector brings that kind of speed to your entire CleverTap account. You can check if a specific user is in a high-value segment or see the exact schema of a custom event you're trying to track. It's about moving from manual data pulling to conversational analysis. By connecting this to your workflow via the Vinkius catalog, you get a direct line to your customer behavior data. You can audit your data ingestion, monitor your active user counts, and see how your campaigns are actually landing, all while staying focused on the work that actually moves the needle for your growth team. You no longer have to copy and paste numbers from one tab to another or wait for manual reports to be generated. You can check your user profile properties, see your active applications, and keep your audience distribution clear without the friction of a heavy UI. It turns your data into a conversation.

## Tools

### get_campaign_performance_report
Get specific metrics like clicks and conversions for a single campaign. This helps you see exactly how a specific initiative is performing.

### get_user_profile_details
Pull back detailed information on a specific user identity. Use this to understand individual behaviors or account statuses.

### get_real_time_usage_stats
See how many users are active right now and what events are firing. It's great for monitoring live launches.

### list_clevertap_apps
See every application currently registered in your CleverTap account. This helps keep your account structure organized.

### list_event_schemas
View all your custom event definitions and their underlying data structures. Use it to ensure your tracking is accurate.

### list_clevertap_campaigns
Get a list of all campaigns scheduled within a specific timeframe. This is perfect for auditing your marketing calendar.

### list_clevertap_segments
See all the user segments you've built. Use this to quickly check your audience distribution.

### list_user_profile_properties
See every attribute and property attached to your user profiles. This helps you understand the full scope of your user data.

## Prompt Examples

**Prompt:** 
```
What's the performance of my last email campaign?
```

**Response:** 
```
### Campaign Performance: Summer Sale Push

| Metric | Value |
| :--- | :--- |
| **Sent** | 50,000 |
| **Clicks** | 4,500 (9% CTR) |
| **Conversions** | 1,200 (2.4% CVR) |

Would you like a deeper dive into any of these metrics?
```

**Prompt:** 
```
Are there any active campaigns running right now?
```

**Response:** 
```
I found 2 active campaigns currently running:

*   **Welcome Email Series** (Status: Running)
*   **Flash Sale Push** (Status: Running)

Let me know if you'd like to see the performance report for either of these.
```

**Prompt:** 
```
Show me the schema for the 'Product Viewed' event.
```

**Response:** 
```
Here are the properties for the **Product Viewed** event:

*   `product_id` (String)
*   `category` (String)
*   `price` (Float)
*   `view_duration` (Integer)
*   `user_session_id` (String)
```

## Capabilities

### Pull campaign performance metrics
Get clicks and conversion data for specific marketing initiatives instantly.

### Check real-time user counts
See how many people are active on your app right now.

### Audit custom event schemas
Verify exactly what data points your events are capturing.

### Retrieve specific user profiles
Get detailed identity information for specific customers.

### View user segments
See how your audience is grouped across different categories.

### List registered applications
See every app currently connected to your CleverTap account.

### Audit campaign calendars
List all scheduled and running campaigns within a date range.

## Use Cases

### Checking campaign ROI
A growth marketer asks their agent for the performance of a recent email push and gets a breakdown of clicks and conversions.

### Verifying tracking schemas
A marketing ops lead wants to ensure the 'Add to Cart' event is capturing the right properties and uses list_event_schemas to check.

### Live launch monitoring
A product manager wants to see how many people are active on the app during a new release and uses get_real_time_usage_stats.

### Auditing audience segments
A retention lead needs to see how many users are currently in the 'At Risk' segment and uses list_clevertap_segments to get the count.

## Benefits

- Stop manual dashboard hopping by pulling campaign reports directly into your chat. You can use get_campaign_performance_report to see clicks and conversions instantly.
- Audit your data integrity faster by checking list_event_schemas. You'll know exactly what properties are being captured without hunting through settings.
- Get a bird's-eye view of your audience by using list_clevertap_segments. You can quickly see how your users are grouped for different marketing efforts.
- Monitor live launches with get_real_time_usage_stats. You'll see active user counts and event spikes as they happen, not hours later.
- Deep dive into specific user behavior with get_user_profile_details. You can pull specific identity data to troubleshoot issues or research high-value customers.
- Keep your account structure organized by using list_clevertap_apps to see every registered application in one view.

## How It Works

The bottom line is you get instant access to your CleverTap analytics without ever having to open a browser tab.

1. Subscribe to this Connector in the Vinkius marketplace.
2. Enter your CleverTap Account ID, API Passcode, and Region.
3. Ask your agent to pull reports or check segments.

## Frequently Asked Questions

**Can I use CleverTap MCP to see my campaign ROI?**
Yes, you can get specific metrics like clicks and conversions for any campaign. This helps you quickly assess the success of your marketing spend without leaving your chat window.

**How does CleverTap MCP help with user segments?**
It lets you see all your defined user segments. You can quickly check your audience distribution to see how many users fall into specific categories like 'High Value' or 'At Risk'.

**Can CleverTap MCP check my real-time usage?**
Yes, you can get live user counts and event statistics. This is perfect for monitoring app traffic or new feature adoption as it happens.

**Can I use CleverTap MCP to audit my event data?**
Yes, you can list all custom event schemas to verify what data you're collecting. This ensures your tracking is accurate and your data ingestion is working as intended.

**Does CleverTap MCP let me see specific user profiles?**
Yes, you can pull detailed information for specific user identities. This is useful for troubleshooting individual account issues or researching high-value customer behaviors.

**Can I use CleverTap MCP to manage my marketing campaigns?**
This Connector is designed for reading and auditing data. While you can list and view campaign details, you will still need to use the CleverTap dashboard to create or send new campaigns.

**Can I see the conversion rate for a specific campaign?**
Yes! Use the `get_campaign_performance_report` tool with the campaign ID. The agent will return detailed metrics including total conversions and the calculated conversion percentage from CleverTap.

**How do I check the definition of a specific user segment?**
Use the `list_clevertap_segments` tool. Your agent will fetch all segments configured in your account, allowing you to review their names and core identifiers.

**Where do I find my CleverTap Account ID and API Passcode?**
Log in to your CleverTap dashboard, navigate to **Settings**, and select **Dashboard Settings**. You will find your Project ID (Account ID) and API Passcode there.