# Criteo Marketing API MCP for AI Agents AI Agent Connect

> Criteo Marketing API MCP lets you manage your commerce marketing campaigns, ad sets, and budgets directly through your AI agent. It connects your Criteo account to your AI client so you can check performance, audit creatives, and explore audience segments using natural language instead of hunting through the Criteo dashboard.

## Overview
- **Category:** growth-engine
- **Price:** Free
- **Endpoint:** https://edge.vinkius.com/vk_preview_VfOuHxIvwPO8OjYaEuYQVGnFLCuExrVuf7VBRUlW/ai-agent-connect
- **Tags:** ad-campaigns, performance-marketing, commerce-media, budget-management, ad-tech

## Description

Managing complex commerce marketing usually means jumping between tabs, hunting for specific campaign IDs, and squinting at nested menus to find out where your budget is actually going. This Connector changes that by letting you talk to your Criteo account like it's a teammate. You can ask your AI client to summarize how a specific ad set is performing or pull a list of all active creatives in a single go. It handles the heavy lifting of navigating the Criteo API so you can stay focused on the strategy. Because Vinkius hosts this Connector, you can plug it into your existing workflow and start querying your advertiser accounts immediately. It's about getting answers to "how's the spend looking?" or "what's our audience reach?" without having to manually filter through dozens of rows in a dashboard. You can check your budget utilization on the fly, audit your creative assets for brand consistency, and explore new audience segments during high-level planning sessions. Instead of spending twenty minutes digging through a dashboard to find a single performance metric, you can get that data in a few seconds. Whether you're looking for a quick status update on a campaign or need a detailed breakdown of your audience reach, the AI does the navigation for you. This means you spend less time on data entry and more time on the actual work of optimizing your growth.

## Tools

### get_marketing_statistics
Retrieve performance statistics for campaigns or ad sets. Use this to see your actual ROI and engagement numbers.

### get_ad_set_details
Get the specific configuration for an ad set. Use this to see how a group of ads is actually set up.

### get_campaign_details
Get detailed settings for a specific campaign. It's the quickest way to see the high-level rules of your marketing.

### list_ad_sets
List all ad sets within campaigns. This helps you see the full scope of your active advertising groups.

### list_advertisers
List advertisers managed in your account. Use this to manage multiple brands or accounts from one place.

### list_audiences
List target audiences for your campaigns. This helps you see who you're actually reaching in your current campaigns.

### list_marketing_budgets
List active budgets and their spend. Use this to keep a close eye on your remaining capital.

### list_marketing_campaigns
List all marketing campaigns in Criteo. This is your starting point for auditing your entire account.

### list_ad_creatives
List all ad creatives. Use this to quickly audit your visual assets across all campaigns.

### list_audience_segments
List available audience segments. Use this to discover new ways to target your customers.

## Prompt Examples

**Prompt:** 
```
What's the total spend for my active budgets?
```

**Response:** 
```
Here is the current spend for your active budgets:

| Budget Name | Total Spend | Remaining |
| :--- | :--- | :--- |
| Spring Sale | $4,500 | $500 |
| Retargeting | $1,200 | $800 |

Would you like a breakdown for any of these specifically?
```

**Prompt:** 
```
List all the videos in my 'Summer Sale' campaign.
```

**Response:** 
```
I found 4 video creatives in your 'Summer Sale' campaign:

* **Summer_Vibe_01.mp4** (Active)
* **Beach_Day_Promo.mov** (Active)
* **Sale_Teaser_Short.mp4** (Paused)
* **Customer_Testimonial.mp4** (Active)
```

**Prompt:** 
```
How is the 'New Customer' ad set doing?
```

**Response:** 
```
The 'New Customer' ad set has a **3.4% conversion rate** with **1,200 clicks** last week. 

* **Total Spend:** $450
* **Status:** Active

Should I compare this to the 'Existing Customer' set for a better view of your ROI?
```

## Capabilities

### Pull campaign settings
Get the specific configuration for any campaign in your account.

### Check ad set performance
Retrieve real-time statistics for your active ad groups.

### Track real-time spend
Monitor your active budgets and see exactly how much you've spent.

### Explore audience segments
List your target audiences and available segments in your account.

### List ad creatives
See every banner and video asset across your various campaigns.

### Manage advertiser accounts
See all the different advertisers you manage in one view.

## Use Cases

### Budget Audit
A marketer asks the agent to check spend for all active campaigns to see if they're hitting daily caps.

### Creative Review
An advertiser wants to see all video assets in a specific campaign to check for formatting errors.

### Audience Planning
An e-commerce lead asks for a list of target audiences to decide where to put their next big sale.

### Performance Check
A team lead asks for the stats on a specific ad set from last week to see if it's converting.

## Benefits

- Stop digging through Criteo menus. Use list_marketing_campaigns to see everything in one glance without clicking through multiple pages.
- Get instant budget updates. Use list_marketing_budgets to see real-time spend and avoid overspending on underperforming ads.
- Audit creatives faster. Use list_ad_creatives to see every banner and video in your account to ensure brand consistency.
- Analyze performance on demand. Use get_marketing_statistics to pull specific data points for any ad set or campaign instantly.
- Discover new targets. Use list_audience_segments to see what segments are available for your next big promotion.

## How It Works

The bottom line is you get a conversational interface for your entire Criteo marketing portfolio.

1. Connect the Criteo Marketing MCP to your AI client.
2. Provide your Criteo Client ID and Client Secret from the Criteo Developer Portal.
3. Ask your agent to list campaigns, check budgets, or pull stats.

## Frequently Asked Questions

**Can the Criteo Marketing API MCP manage my ad spend?**
Yes, it lets you see your active budgets and current spend in real-time so you can keep your costs on track.

**How do I see which audiences I can target?**
You can ask the Connector to list your available audience segments and target audiences to see what options you have.

**Can I use this to check my ad creative performance?**
Yes, you can pull statistics for specific ad sets and creatives to see what's actually driving results.

**Is this Connector good for multi-account management?**
It's great for that. You can list all advertisers in your account to manage multiple brands from one place.

**Does the Criteo Marketing API MCP work with Claude?**
Yes, it works with any MCP-compatible client, including Claude, Cursor, and Windsurf.

**Can I get a list of all my campaigns at once?**
Yes, the Connector can pull a full list of your marketing campaigns so you can audit your account quickly.

**How do I get Criteo API credentials?**
Log in to the Criteo Developer Portal, create a new app, and you will be provided with a Client ID and Client Secret.

**Which version of the API is used?**
This integration uses the 2024-04 version of the Criteo Marketing API, ensuring access to the latest features and data structures.

**Can I retrieve reporting data?**
Yes, you can use the get_marketing_statistics tool to retrieve performance reports based on custom dimensions and metrics.