# Criteo Retail Media API MCP for AI Agents AI Agent Connect

> Criteo Retail Media API lets your AI agent handle retail advertising directly. Manage campaigns, monitor line items, and pull performance reports without leaving your chat interface. It connects your Criteo account to your AI client so you can audit keywords and track product data across all your retailer partners.

## Overview
- **Category:** growth-engine
- **Price:** Free
- **Endpoint:** https://edge.vinkius.com/vk_preview_qtPpJSC7GTEDZSik9q9m4eUnfMsPnfKBbxx9nfih/ai-agent-connect
- **Tags:** retail-media, ad-campaigns, product-data, line-item-management, ad-performance

## Description

The Criteo Retail Media API lets you manage your retail advertising campaigns and product data directly through your AI client. You can monitor line item performance and audit targeted keywords using natural language instead of digging through the Criteo dashboard. This Connector connects your advertiser accounts to your workflow, making it easy to track performance reports across different retailers. Because Vinkius hosts this connection, you can integrate it into your existing AI setup to handle the repetitive parts of retail media management. You get a clear view of your campaign statuses and retailer configurations without having to switch tabs or copy-paste data between spreadsheets. It turns your AI into a functional analyst that knows your specific account details and can pull them on demand.

## Tools

### get_retail_campaign_details
Get the specific settings for a retail campaign. This helps you audit configuration details without clicking through menus.

### get_retail_media_report
Request a performance report for your retail media. This gives you a summary of impressions and sales for your campaigns.

### list_advertiser_accounts
See all advertiser accounts managed in retail media. Use this to quickly identify which accounts are currently active.

### list_retail_budgets
View the active budgets for your retail media campaigns. This helps you track spending limits across different ad groups.

### list_retail_campaigns
List every retail media campaign in your Criteo account. Use this to get a high level view of your entire campaign portfolio.

### list_line_item_keywords
See the keywords targeted by a specific line item. This lets you verify that your ads are hitting the right audience.

### list_line_items
List all ad groups for your retail campaigns. Use this to see the structure of your current retail media efforts.

### list_account_products
See the products associated with a specific retail account. This is useful for auditing product placement and availability.

### list_retailers
List the retail partners available in your account. Use this to see which retailers you can target in your media plan.

### search_retail_campaigns_by_name
Find specific retail campaigns using a name keyword. This saves time when you only need to check one specific campaign.

## Prompt Examples

**Prompt:** 
```
List all retail media campaigns for advertiser account 'a8s9df7'.
```

**Response:** 
```
I've found 3 campaigns for account 'a8s9df7':

| Campaign Name | Status | Budget |
| :--- | :--- | :--- |
| Back to School 2024 | Active | $5,000 |
| Electronics Spotlight | Active | $2,500 |
| Summer Clearance | Paused | $1,000 |

Would you like to see the line items for any of these?
```

**Prompt:** 
```
Show me the keywords being targeted in line item 'l123abc'.
```

**Response:** 
```
Line item 'l123abc' is targeting 15 keywords. Here are the top ones:

* **laptop** (High volume)
* **gaming notebook** (High conversion)
* **ultrabook** (Medium volume)

5 of these keywords are currently generating conversions. Should I list the top performing ones?
```

**Prompt:** 
```
Get a performance report for all retail campaigns from yesterday.
```

**Response:** 
```
Yesterday, your retail campaigns generated the following results:

* **Impressions:** 50,000
* **Attributed Sales:** $5,000
* **Average ROAS:** 4.5

Would you like a breakdown by retailer?
```

## Capabilities

### Pull campaign settings
Get the specific configuration details for any retail campaign instantly.

### Get performance reports
Request a summary of impressions and sales for your retail media.

### List advertiser accounts
See all the accounts you manage in the retail media platform.

### View active budgets
Check the spending limits for all your current retail media campaigns.

### See targeted keywords
Identify the specific keywords your line items are hitting.

### List account products
See which products are associated with a specific retail account.

### Find retail partners
List all the retail partners available in your account.

## Use Cases

### Audit Keywords
An e-commerce specialist asks the agent to show keywords for line item 'l123abc' to see if they match current trends.

### Budget Check
A manager asks for all active budgets across all accounts to see if the Back to School spend is on track.

### Product Research
An account executive wants to know which products are linked to a specific retail account for a client pitch.

### Performance Review
A growth lead asks for a performance report from yesterday to check the average ROAS for the electronics spotlight.

## Benefits

- Audit campaigns faster by using `list_retail_campaigns` to see your entire portfolio in one view.
- Monitor performance in real-time by pulling stats for specific ad groups with `list_line_items`.
- Verify targeting accuracy by checking specific keywords for any line item with `list_line_item_keywords`.
- Get instant performance reports without manual exports by using `get_retail_media_report`.
- Discover products and partners quickly by using `list_account_products` and `list_retailers`.

## How It Works

The bottom line is you stop clicking through dashboards and start getting answers through chat.

1. Get your Client ID and Client Secret from the Criteo Developer Portal.
2. Add these credentials to your Connector client.
3. Ask your agent to pull campaign stats or list products.

## Frequently Asked Questions

**Can the Criteo Retail Media API help me audit my ad spend?**
Yes. It allows your AI agent to pull active budgets and campaign statuses across your accounts, making it much faster to spot overspending.

**How does the Criteo Retail Media API show me my product data?**
The Connector lets your agent list products associated with specific retail accounts, so you can quickly see what's being advertised.

**Can I use the Criteo Retail Media API to see my retail partners?**
Yes. You can ask your agent to list all the retail partners available in your account to help with media planning.

**Does the Criteo Retail Media API provide performance reports?**
It does. You can request performance reports directly through your chat to get summaries of your impressions and sales.

**How can I use the Criteo Retail Media API to check keywords?**
You can ask your agent to list the keywords targeted by any specific line item to ensure your ads are reaching the right audience.

**Is the Criteo Retail Media API good for managing multiple accounts?**
It is ideal for multi-account management because it can list all advertiser accounts and pull data from them in one workflow.

**How do I get Criteo Retail Media API credentials?**
Log in to the Criteo Developer Portal, create a new app specifically for Retail Media, and you will receive a Client ID and Client Secret.

**What is the difference between Marketing and Retail Media APIs?**
Marketing API focuses on off-site display and retargeting, while Retail Media API is designed for managing sponsored products and on-site advertising within retailer platforms.

**Can I see keyword performance?**
Yes, you can use the list_line_item_keywords tool to see which keywords are being targeted and request reports to see their conversion metrics.