# Determ MCP for AI Agents AI Agent Connect

> Determ MCP gives your AI agent the ability to monitor media mentions and track keywords across the web. It connects to the Determ API so you can pull sentiment data, find top media sources, and manage your monitoring queries in one place. It's built for teams who need to know what people are saying about their brand in real time.

## Overview
- **Category:** marketing-automation
- **Price:** Free
- **Endpoint:** https://edge.vinkius.com/vk_preview_pPbE4twhCBtlecpGSQQvW7idozQ45qBH7EIBLhxi/ai-agent-connect
- **Tags:** media-monitoring, social-listening, pr-analytics, brand-mentions, sentiment-analysis, competitive-intelligence

## Description

Determ (formerly Mediatoolkit) is the media monitoring and social listening platform you can now connect to your AI agent. It allows you to track brand mentions across the web and social media while analyzing sentiment trends and monitoring your competitive landscape using natural language. You can pull real-time mentions, identify top media sources, and access analytics reports directly through a chat interface. Vinkius hosts this Connector so you can integrate these capabilities into your daily workflow without needing to jump between different dashboards. Instead of manually filtering through thousands of data points, you can just ask your agent to find the specific mentions that matter most to your team. This setup turns brand reputation management from a manual data-gathering chore into a conversation.

## Tools

### list_monitoring_queries
List all media monitoring queries in your Determ account. This gives you an overview of all your active keywords.

### list_recent_high_reach_mentions
List only the mentions with the highest estimated reach. This helps you find the stories that will get the most attention.

### list_analytics_reports
List all available analytics and media monitoring reports. This lets you see the big picture of your media performance.

### get_account_metadata
Retrieve your account settings and usage limits. This helps you keep track of your Determ account status.

### get_mention_details
Get full content and technical metadata for a specific mention. This is useful for seeing the full context of a news story.

### get_monitoring_query_details
Get detailed settings and status for a specific query. Use this to check if your keywords are being tracked correctly.

### get_query_sentiment_summary
Retrieve a breakdown of sentiment for a specific query. This tells you if the public mood is positive, neutral, or negative.

### list_media_mentions
List recent media mentions for a specific monitoring query. Use this to see what people are saying about your brand right now.

### list_top_media_sources
Identify the media sources with the highest volume of mentions. Use this to see which outlets are covering your brand most frequently.

### search_mentions_by_keyword
Search for specific keywords within the mentions of a query. This lets you drill down into specific topics within your broader monitoring.

## Prompt Examples

**Prompt:** 
```
What's the sentiment for our 'New Product Launch' query?
```

**Response:** 
```
The sentiment for **'New Product Launch'** over the last 7 days is:

*   **Positive:** 65%
*   **Neutral:** 20%
*   **Negative:** 15%

Positive mentions are largely focused on the new design, while negative sentiment is tied to shipping delays. Should I pull the negative mentions for you?
```

**Prompt:** 
```
Show me the top media sources for our brand mentions.
```

**Response:** 
```
Here are the top 3 sources for your brand mentions right now:

| Source | Mentions |
| :--- | :--- |
| **TechCrunch** | 14 |
| **The Verge** | 9 |
| **Twitter** | 42 |

Would you like to see the details for the most recent TechCrunch mention?
```

**Prompt:** 
```
List some high-reach mentions for our 'Competitor X' query.
```

**Response:** 
```
I found 3 high-reach mentions for **'Competitor X'**:

1.  **NYT** (estimated reach: 2M)
2.  **Bloomberg** (estimated reach: 1.5M)
3.  **Reuters** (estimated reach: 1.2M)

Should I pull the full content for any of these?
```

## Capabilities

### Fetch real-time brand mentions
Pull the latest mentions for your keywords from over 100 million sources.

### Summarize sentiment trends
Get a breakdown of positive, neutral, and negative sentiment for any query.

### Identify top media sources
See which outlets are driving the most volume for your specific topics.

### Manage monitoring queries
List and review your configured keywords and their specific settings.

### Access analytics reports
Retrieve metadata for your media monitoring and analytics reports via chat.

## Use Cases

### Crisis Management
A PR manager notices a spike in negative sentiment and asks the agent to list all mentions for "Brand X" from the last hour to identify the source.

### Campaign Tracking
A marketing lead wants to know which news sites are covering their new launch and asks to see the top media sources and reach.

### Competitor Analysis
A strategist asks the agent to compare the sentiment of their brand against a main competitor's query to see market positioning.

### Content Planning
A social media specialist asks for a summary of the most common keywords in the "Industry Trends" query to find new topics for the week.

## Benefits

- Get instant sentiment breakdowns for any query using get_query_sentiment_summary to see how people feel about your brand.
- Identify high-impact news quickly with list_recent_high_reach_mentions to prioritize your PR response.
- Track your competitive landscape by listing all your active queries with list_monitoring_queries.
- Find exactly where the conversation is happening by using list_top_media_sources to see the most active outlets.
- Dig into the specifics of a single mention with get_mention_details to see the full context of a post or article.
- Manage your entire monitoring setup through chat using list_analytics_reports to keep your data organized.

## How It Works

The bottom line is you get real-time media intelligence without leaving your chat interface.

1. Connect the Determ MCP to your AI client.
2. Enter your Determ API Key from your account settings.
3. Ask your agent to pull mentions, check sentiment, or summarize reports.

## Frequently Asked Questions

**Can Determ MCP help me monitor my brand's reputation?**
Yes, it lets your agent track mentions across 100 million sources and give you a sentiment breakdown in real time.

**How does Determ MCP handle social listening?**
It pulls real-time data from social media and news sites based on the queries you've already set up in your Determ account.

**Can I use Determ MCP to see which news outlets are talking about me?**
You can ask your agent to identify the top media sources with the highest volume of mentions for your specific keywords.

**Does Determ MCP provide sentiment analysis?**
It provides a breakdown of positive, neutral, and negative sentiment for any of your active monitoring queries.

**How do I get the specific details of a news mention?**
Your agent can pull the full content and technical metadata for any specific mention you find in your list.

**Can Determ MCP help with competitive research?**
You can use it to monitor competitor keywords and see how their sentiment compares to your own across various media outlets.

**How do I get a Determ API Key?**
Log in to your Determ account, navigate to **Settings > API**, and you can retrieve your unique API Key from that section.

**Can the agent show the full text of an article?**
Yes, you can use the get_mention_details tool to retrieve the full content and metadata for a specific mention found by Determ.

**Is real-time monitoring supported?**
Yes, the list_media_mentions tool retrieves the most recent mentions based on your query settings, providing real-time data from the Determ platform.