# Drip MCP for AI Agents AI Agent Connect > Drip lets you manage your entire e-commerce marketing stack through a chat interface. You can handle subscriber lists, trigger automation workflows, and track custom events without clicking through the CRM dashboard. It connects your Drip account to your AI client so you can manage tags, audit email campaigns, and monitor customer behavior using plain English commands. ## Overview - **Category:** ecommerce - **Price:** Free - **Endpoint:** https://edge.vinkius.com/vk_preview_X1r5PTbrSJfHD5WfRUYE4kHSugGyi1IWJWmDpOal/ai-agent-connect - **Tags:** subscriber-management, e-commerce-crm, email-marketing, workflow-automation, lead-scoring ## Description Managing a growing e-commerce brand usually means jumping between dozens of tabs. You're constantly toggling between your store, your email platform, and your CRM just to see if a specific customer was tagged correctly or to check if a new workflow actually started. It's a lot of clicking, copy-pasting, and manual checking that eats up your day. This Connector changes that by bringing your Drip account directly into your chat. Instead of hunting for a specific subscriber's lead score or checking campaign counts in a dashboard, you just ask your agent to do it for you. You get the data you need instantly, and you can trigger actions like tagging or starting workflows without ever leaving your conversation. It replaces the tedious process of navigating complex menus to find the right workflow or checking if a campaign is actually hitting its targets. You can see the progress of your email series and the number of people enrolled in them without ever opening a new browser tab. It's a way to make your CRM feel like a conversation rather than a series of spreadsheets. Because Vinkius hosts this, you can plug it into your existing setup and start moving data around immediately. Whether you're looking to quickly tag a new lead or audit your entire campaign history, the agent handles the heavy lifting of navigating the Drip backend for you. ## Tools ### list_tags View every tag currently active in your Drip account. This helps you see how your audience is organized at a glance. ### list_campaigns View all your email series, including their current status and how many people are in them. Use this to audit your active marketing efforts quickly. ### list_workflows See all your automation workflows and check if they are active, paused, or still drafts. This helps you keep track of your overall automation logic. ### list_subscribers Get a list of subscribers including their emails, tags, and current lifecycle stages. This is useful for seeing who is in your database right now. ### get_subscriber Pull the full profile, lead score, and activity history for a specific user. Use this to understand a customer's specific journey and engagement level. ### create_subscriber Add a new person to your CRM or update an existing one with specific tag mappings. This keeps your lead data current without manual entry. ### tag_subscriber Apply a specific tag to a subscriber to trigger automation or group them into a segment. It helps you move people into the right marketing funnels. ### start_workflow Put a specific subscriber into a workflow node loop to start a new automation sequence. This is how you trigger specific sequences for individual customers. ### record_event Log a custom action for a subscriber to trigger specific automation rules. Use this to track things like purchases or specific website visits. ### remove_tag Take a tag off a subscriber to move them out of a specific marketing flow. This is the best way to stop certain automations from running on a user. ## Prompt Examples **Prompt:** ``` Find the subscriber with email test@example.com and tell me their lead score. ``` **Response:** ``` I've pulled up the profile for **test@example.com**. * **Lead Score:** 85 * **Tags:** `Verified_Buyer`, `Newsletter_Sub` * **Lifecycle Stage:** `Active Customer` * **Recent Activity:** Opened 'Summer Sale' email 3 hours ago. Would you like me to add a 'High_Priority' tag to this user? ``` **Prompt:** ``` List all my active campaigns and tell me which ones have more than 100 subscribers. ``` **Response:** ``` Here are your active email series with over 100 subscribers: | Campaign Name | Status | Subscriber Count | | :--- | :--- | :--- | | **Welcome Series** | Active | 452 | | **Abandoned Cart Recovery** | Active | 128 | | **Post-Purchase Upsell** | Active | 210 | Would you like the IDs for any of these to start a specific subscriber on a flow? ``` **Prompt:** ``` I just sold a product to user@example.com. Record a 'Purchased' event for them. ``` **Response:** ``` Success! I've recorded the **Purchased** event for **user@example.com**. This will trigger any associated automation nodes in your Drip account, such as your post-purchase thank you sequence or loyalty rewards. ``` ## Capabilities ### Pull subscriber profiles Get emails, tags, and lead scores for specific customers instantly. ### Update customer tags Add or remove tags to change how people move through your funnels. ### Trigger automation Start specific workflows for subscribers based on their current status. ### Audit email campaigns See the status and subscriber counts for all your active series. ### Log custom events Record actions like 'Purchased' to trigger specific marketing rules. ### Monitor account tags See every active tag across your entire Drip account. ### Review activity history Look at a customer's past actions to understand their journey. ## Use Cases ### Moving a VIP group A marketer wants to move 50 new high-value leads into a VIP flow. They ask the agent to find the users and use tag_subscriber to put them in the right segment. ### Checking campaign health A manager wants to know which email series are running. They ask the agent to list_campaigns and get the subscriber counts for each. ### Logging a purchase A growth engineer wants to track a manual sale. They tell the agent to use record_event for a specific user to trigger the post-purchase flow. ### Quick support lookup A support rep needs to see why a customer is frustrated. They ask the agent to get_subscriber to see the last 10 activities and lead score. ## Benefits - Stop manual data entry. Use create_subscriber to add new leads or tag_subscriber to group people instantly without opening the Drip dashboard. - Faster campaign audits. Use list_campaigns to see which email series are active and how many people are in them in one glance. - Precise audience segmentation. Use list_tags and remove_tag to manage how your customers are grouped for different marketing goals. - Real-time automation triggers. Use record_event to log actions like 'Purchased' so your workflows react to customer behavior immediately. - Better customer insights. Use get_subscriber to see a full history of a user's behavior and lead score to personalize your outreach. - Instant workflow management. Use list_workflows and start_workflow to find and activate the right automation for any customer. ## How It Works The bottom line is you get a text-based remote control for your entire Drip marketing automation. 1. Connect your Drip API Token and Account ID from your user settings. 2. Link the Connector to your preferred AI client like Claude or Cursor. 3. Ask your agent to perform tasks like 'Find everyone who hasn't bought anything in 30 days.' ## Frequently Asked Questions **Can the Drip MCP help me manage my email marketing lists?** Yes, it lets you manage your subscriber lists and tags directly through your AI agent. You can add, remove, or search for subscribers without needing to log into the Drip dashboard. **How do I use Drip MCP to trigger marketing workflows?** You can ask your agent to start a specific workflow for any subscriber. The Connector looks up your active automations and puts the customer into the correct node loop based on your instructions. **Can I see my campaign performance using the Drip MCP?** You can use it to audit your email series. Your agent can pull the status and subscriber counts for all your campaigns so you can see what's running in real-time. **Is it possible to track custom events in Drip with this Connector?** Yes, you can record custom events like 'Visited' or 'Purchased' using natural language. This allows your automation to react to specific customer actions immediately. **Can I use Drip MCP to update customer lead scores?** You can retrieve a subscriber's full profile, including their lead score and activity history. While you can't set a score directly, you can manage the tags and events that influence those scores. **How does Drip MCP help with e-commerce segmentation?** It gives you a way to manage your organizational boundaries. You can list all your active tags and apply or remove them from subscribers to keep your segments accurate. **Can I use Drip MCP to find specific customers by email?** Yes, you can ask your agent to find any subscriber by their email address. It will pull their full profile, including tags and activity history, so you can see exactly where they are in your marketing funnel. **Can my agent add tags to existing Drip subscribers?** Yes. Use the 'tag_subscriber' tool. Provide the subscriber's email and the tag name. The agent will command the Drip API to apply the tag, which can trigger automated workflows or update segment boundaries. **How do I start a specific automation workflow for a user via chat?** Use the 'start_workflow' tool. You will need the Workflow ID and the subscriber's email. Your agent will trigger the response routing to place that user onto the specified automation path immediately. **Can I record custom events like 'Completed Checkout' through the agent?** Absolutely. Use the 'record_event' tool. Provide the email, the action name, and optional JSON properties. The agent injects the telemetry log into Drip, generating tracking data that feeds your automation logic.