# Fathom Analytics MCP for AI Agents AI Agent Connect > Fathom Analytics MCP lets you query your website traffic and visitor data directly through your AI agent. It pulls real-time visitor counts, pageview stats, and referral sources without exposing any personal info. It's the quickest way to get a pulse on your site's performance using natural language. Use it to monitor live traffic spikes, check device distributions, and see which pages are driving the most engagement. ## Overview - **Category:** productivity - **Price:** Free - **Endpoint:** https://edge.vinkius.com/vk_preview_G0eA8q0yyHCfQ4Sw2bZa3p2msFvBtw6YA3YaChm1/ai-agent-connect - **Tags:** privacy-first, website-analytics, cookieless-tracking, visitor-insights, web-traffic, data-privacy ## Description This Fathom Analytics MCP connects your analytics account to an AI agent so you can manage your website data through natural conversation. Instead of digging through complex dashboards or exporting CSVs to figure out where your traffic is coming from, you can just ask your agent for the numbers. You can check who is on your site right now, see which pages are actually getting hits, or look at how many people are bouncing from your landing pages. It handles the heavy lifting of pulling those metrics so you can focus on making decisions. Since the platform is built on privacy, you get these insights without ever touching personally identifiable information. It's a much faster way to stay on top of your growth goals, and finding it in the Vinkius catalog makes it easy to get your analytics into your daily workflow. You get the data you need, right when you need it, without the manual overhead of navigating a web UI. ## Tools ### get_visitors This tool gives you the total visitor aggregations for a site. Use it to see the overall reach of your web property. ### get_account_info Use this to get the general information for your Fathom account. It provides a snapshot of your overall account status. ### get_current_visitors This tool gives you the number of people currently on a specific site. It helps you see if your site is active right now. ### get_device_stats Use this to see how many people are using mobile versus desktop. It helps you decide how to prioritize your design. ### get_event This tool pulls details for a specific custom event. Use it to see how users are interacting with specific buttons or flows. ### get_me Use this to check your current API token profile. It verifies your account permissions and limits. ### get_top_pages This tool finds out which URLs are getting the most traffic. It helps you identify your most popular content. ### get_pageviews Use this to get the total number of pageviews for a site. It is your go-to for high-level traffic volume. ### get_referrers This tool shows where your visitors are coming from. Use it to track which external sites or ads are driving traffic. ### get_site Use this to pull the metadata and details for a specific site. It helps you organize your different properties. ### list_events Use this to see all custom events for a site. It helps you understand what actions users are taking. ### list_sites This tool shows every website connected to your Fathom account. It makes it easy to switch between different properties. ## Prompt Examples **Prompt:** ``` How many people are on my site right now? ``` **Response:** ``` Checking live visitors... You currently have 14 active visitors on 'example.com'. Would you like to see the top referrers for this session? ``` **Prompt:** ``` Show me the top 3 pages for my blog. ``` **Response:** ``` Fetching your top pages... Here are your most visited URLs: 1. **/blog/how-to-scale** (2,400 views) 2. **/blog/marketing-tips** (1,850 views) 3. **/blog/ai-tools** (1,200 views) ``` **Prompt:** ``` Where is our traffic coming from today? ``` **Response:** ``` Looking at your referrers... Your top sources are: * **Google** (45%) * **Twitter** (20%) * **Direct** (15%) ``` ## Capabilities ### Check live visitor counts See how many people are on your site at this exact moment using get_current_visitors. ### Analyze top-performing pages Identify your most popular URLs and content with get_top_pages. ### Track traffic sources See where your visitors are coming from using get_referrers to monitor campaign success. ### Pull pageview stats Get total traffic volume and pageview aggregations for any site using get_pageviews. ### View device type breakdowns Understand your audience's hardware preferences with get_device_stats. ### List all managed sites Quickly switch between different web properties using list_sites. ### Get account profile info Verify your API token permissions and account limits with get_me. ## Use Cases ### Campaign Tracking A growth marketer needs to know if a specific ad campaign is converting. They ask their agent for the bounce rate on the new landing page and get an immediate answer to adjust the spend. ### Content Audit A content creator wants to know which blog posts are performing best. They ask their agent to list the top pages and use the data to plan their next three articles. ### Live Event Monitoring A founder wants to know if a social media post is working. They ask their agent for the current visitor count during the first hour of a product launch to gauge the buzz. ### Device Optimization A designer wants to know if users are struggling with the mobile layout. They ask their agent for device stats to see what percentage of traffic is coming from smartphones. ## Benefits - Skip the dashboard: Use get_top_pages and get_pageviews to see what's working without opening a new browser tab. This lets you see your most popular URLs and total volume in one place. - Instant traffic checks: Use get_current_visitors to see if your site is live and active at this exact moment. It's perfect for monitoring live traffic spikes during a launch. - Better attribution: Use get_referrers to see exactly which platforms are sending you the most high-quality traffic. This helps you decide where to put your marketing budget. - Device-specific insights: Use get_device_stats to understand if your audience prefers mobile or desktop for your content. This helps you prioritize your design and development. - Privacy-safe reporting: Access all your data without ever touching PII, keeping your users' privacy intact. You get the metrics you need without the compliance headache. - Multi-site management: Use list_sites to quickly toggle between different web properties in one conversation. It makes managing a portfolio of websites much faster. ## How It Works The bottom line is you get instant answers to website traffic questions without leaving your AI chat interface. 1. Subscribe to this Connector on the Vinkius Marketplace. 2. Add your Fathom Analytics API Token from your settings to your AI client configuration. 3. Ask your agent questions about your website traffic or visitor metrics. ## Frequently Asked Questions **Can I use Fathom Analytics MCP to see my website traffic?** Yes, this Connector lets you query all your core website traffic metrics like pageviews and visitor counts using natural language. **Does Fathom Analytics MCP show personal information?** No, it is designed to be privacy-first. It only provides high-level traffic data and never exposes personally identifiable information. **How do I connect Fathom Analytics to my AI agent?** You just need to subscribe to the Connector and add your Fathom Analytics API token to your AI client configuration. **Can I check live visitors with Fathom Analytics MCP?** Yes, you can ask your agent for the current visitor count to see how many people are on your site at this exact moment. **Is Fathom Analytics MCP good for tracking social media ads?** It is excellent for seeing referral sources, which helps you identify which platforms and ads are driving the most traffic. **Does Fathom Analytics MCP support multiple websites?** Yes, you can list and switch between all the different websites connected to your Fathom Analytics account. **How do I obtain a Fathom Analytics API Token?** Log in to your Fathom account, navigate to **Settings > API**, and generate a new token. You can choose between Admin or Read-only access levels. **Does every API request count as a pageview?** Yes, Fathom Analytics uniquely counts each API request as one pageview against your monthly plan limit to ensure sustainability without separate pricing. **Can I see current live visitors through this agent?** Absolutely. The `get_current_visitors` tool allows you to see the real-time count of active users on any of your connected sites.