# Growth Accounting Framework MCP for AI Agents AI Agent Connect

> Growth Accounting Framework MCP. It helps you figure out where your users are coming from and why they're leaving. Instead of guessing, you get a clear breakdown of new signups, returning users, and churn. It turns messy user data into actual growth metrics like stickiness and quick ratios to show if your product is actually sustainable.

## Overview
- **Category:** business-intelligence
- **Price:** Free
- **Endpoint:** https://edge.vinkius.com/vk_preview_BwNh9Of8HL1D6Dm9nKDKxuaH0EFsiLPmdaOR37af/ai-agent-connect
- **Tags:** retention, metrics, growth-accounting, user-engagement, churn-analysis

## Description

The Growth Accounting Framework MCP gives you a way to see the truth about your user base. Most teams struggle to figure out if they're actually growing or just spinning their wheels with new signups while losing old ones. This Connector handles that heavy lifting by breaking down your active users into specific categories. You can see exactly who is new, who stayed, who came back after a break, and who left for good. It takes the guesswork out of your growth reporting. When you connect this to the Vinkius catalog, you get a structured way to measure things like your Quick Ratio and DAU/MAU stickiness without manual spreadsheets. It even gives you a qualitative look at your health based on how your numbers stack up against what's normal for your industry. You stop staring at raw numbers and start seeing a narrative of how your product actually moves people through the funnel.

## Tools

### calculate_growth_metrics
Computes your Quick Ratio and Stickiness scores. These numbers tell you if your growth is sustainable or just a temporary spike.

### evaluate_growth_health
Provides a qualitative diagnosis of your product's sustainability. It compares your metrics against industry standards to see where you stand.

### classify_user_flow
Sorts your users into new, retained, resurrected, and churned buckets. It makes it easy to see who's actually sticking around.

## Prompt Examples

**Prompt:** 
```
I have two lists. Current: [101, 102, 103]. Previous: [102, 103, 104]. Historical: [104, 105]. Who moved how?
```

**Response:** 
```
Based on the lists provided, here is the user flow:

| User ID | Status |
| :--- | :--- |
| 101 | **New** |
| 102 | **Retained** |
| 103 | **Retained** |
| 104 | **Churned** |

*Note: User 105 is no longer in the current list and is not in the previous list, while 104 appeared in the historical list but is gone now.*
```

**Prompt:** 
```
My growth metrics are: 50 new users, 10 resurrected, and 20 churned. What's my Quick Ratio?
```

**Response:** 
```
Based on those numbers, here is your growth breakdown:

* **Quick Ratio:** 3.0
* **Net Growth:** 40 users
* **Stickiness:** N/A (Requires DAU/MAU data)

Your Quick Ratio of 3.0 suggests that your acquisition of new users is significantly outpacing your churn rate.
```

**Prompt:** 
```
Is a 0.5 Quick Ratio good?
```

**Response:** 
```
No, a **0.5 Quick Ratio** is considered **Critical**. 

This indicates that your churn rate is outpacing your acquisition and resurrection rates. In simple terms, you are losing users faster than you can replace them, which suggests a declining user base and a need to focus on retention.
```

## Capabilities

### Categorize user movement
Sorts your users into new, retained, resurrected, and churned groups automatically.

### Calculate the Quick Ratio
Determines how fast you're growing relative to your churn rate.

### Measure engagement stickiness
Computes your DAU/MAU ratio to gauge daily user habits.

### Diagnose growth health
Provides a qualitative status on your product's sustainability based on benchmarks.

### Identify resurrected users
Flags users who returned to your product after a period of inactivity.

## Use Cases

### Checking campaign stickiness
A PM sees a spike in signups but low engagement. Ask the agent to calculate stickiness and check the Quick Ratio to see if the new users are actually staying.

### Validating new user retention
A growth lead wants to see if a new campaign worked. Use `classify_user_flow` to see if those new users are becoming retained in the next period.

### Assessing runway sustainability
A startup is worried about its runway. Run `evaluate_growth_health` to get a diagnosis on whether your churn rate is sustainable.

### Tracking resurrected users
An analyst needs to report on resurrected users. Have the agent compare historical and previous lists to find users who returned.

## Benefits

- Stop guessing about churn. Use `classify_user_flow` to see exactly how many people are leaving and why.
- Measure true engagement. Use `calculate_growth_metrics` to get your DAU/MAU stickiness score instantly.
- Gauge growth sustainability. `evaluate_growth_health` tells you if your current trajectory is healthy or critical.
- Identify zombie users. Easily spot resurrected users who came back after a break.
- Automate your growth reporting. Let your agent handle the math of the Quick Ratio so you can focus on strategy.

## How It Works

The bottom line is you get a clear picture of your user retention and growth sustainability without manual data cleaning.

1. Provide your agent with your current and previous user lists.
2. The agent uses the Connector to categorize every user ID into a specific flow.
3. You get a breakdown of your growth categories and key performance metrics.

## Frequently Asked Questions

**What is the Growth Accounting Framework MCP?**
It is a tool for analyzing how users move through your product. It helps you distinguish between new acquisitions, retained users, and those who have churned.

**How does this help with churn?**
It automatically categorizes your users so you can see exactly how many people are leaving. You get a clear count of churned users instead of just a general feeling of loss.

**Can it tell me if my growth is sustainable?**
Yes, it provides a qualitative health diagnosis. It compares your specific metrics against industry benchmarks to tell you if your current growth is healthy or critical.

**What are resurrected users?**
These are users who were inactive for a while but have come back to your product. The Connector helps you identify them so you can see who is returning after a break.

**How is stickiness calculated?**
The Connector calculates your DAU/MAU ratio. This tells you what percentage of your monthly users are engaging with your product on a daily basis.

**Can I use this to see if my marketing is working?**
You can use it to see if new signups from a campaign are actually sticking around. By checking retention and stickiness, you know if you're getting high-quality users.

**What is the Quick Ratio?**
The Quick Ratio measures growth momentum by evaluating whether the influx of new and resurrected users is outpacing the loss of churned users. A ratio above 1 indicates a growing user base.

**How do I categorize my users?**
You can use the `classify_user_flow` tool. By providing lists of user IDs for the current, previous, and historical periods, the tool will automatically identify New, Retained, Resurrected, and Churned users.

**What does 'Stickiness' represent in this context?**
Stickiness, calculated as the DAU/MAU ratio, represents how frequently users engage with your product within a month. A higher ratio indicates stronger user retention and engagement.