# Hotjar (Behavior Analytics) MCP for AI Agents AI Agent Connect > Hotjar (Behavior Analytics) MCP connects your Hotjar account to your AI client so you can pull survey results, check feedback widgets, and manage user data without leaving your chat interface. It lets you audit site tracking and handle GDPR requests instantly. ## Overview - **Category:** customer-support - **Price:** Free - **Endpoint:** https://edge.vinkius.com/vk_preview_EdFYrUs5mhcXKQs6kK2G0IQfI0EGOpfCWvo1ZsKj/ai-agent-connect - **Tags:** behavior-analytics, heatmaps, session-recordings, user-feedback, surveys, conversion-optimization ## Description You spend half your day jumping between tabs to see why people are dropping off your checkout page or why a specific survey isn't getting enough hits. This Connector changes that by letting your agent do the heavy lifting for you. Instead of digging through a cluttered dashboard, you can just ask your AI client to pull the latest feedback from a specific widget or summarize the sentiment of the last fifty survey responses. It handles the tedious stuff like listing every tracked site in your organization or pulling down session recordings to see exactly where users got stuck. If you're a privacy officer, it makes the right-to-erasure process way less painful because you can just tell your agent to find a user profile and delete it. It's one of the most practical ways to use the Vinkius catalog to turn raw behavior data into actual product decisions. You're basically giving your agent eyes on what's happening on your site so you can stop guessing and start fixing. You can quickly toggle between different organizations and see your entire site portfolio at once. This means you don't have to keep your browser tabs organized. You just talk to your agent and get the data you need to make a call. Whether you're looking for a specific heatmap or trying to understand a spike in negative feedback, the information is always just a prompt away. It turns a manual research task into a quick conversation. ## Tools ### list_feedback See incoming feedback from your widgets. This lets you spot friction points in real time. ### list_recordings List your session recordings. Use this to find specific user journeys that need review. ### list_sites See every site you're currently tracking. It helps you keep an eye on all your properties at once. ### list_funnels View your conversion funnels. Use this to see how users are moving through your site. ### get_site Get the specific details for a site. This is useful for checking tracking status quickly. ### list_heatmaps See all the heatmaps you've created. Use this to find specific areas of user interest. ### get_heatmap Get the details for a single heatmap. This helps you analyze specific interaction points. ### list_surveys List all your active surveys. Use this to see what feedback loops are currently running. ### get_survey Get the details for a specific survey. This helps you focus on one feedback channel at a time. ### list_survey_responses Pull all responses from your surveys. Use this to gather data for sentiment analysis. ## Prompt Examples **Prompt:** ``` What's the general sentiment from our latest NPS survey? ``` **Response:** ``` ### NPS Survey Sentiment Summary Based on the last 50 responses for the 'Homepage NPS' survey, here is the breakdown: | Metric | Value | | :--- | :--- | | **Average Rating** | 8.4 / 10 | | **Total Responses** | 50 | **Common Themes:** * **Positive:** Users love the new dashboard layout and the speed of the search tool. * **Negative:** Some users mentioned that the 'Forgot Password' flow is still a bit clunky. * **Feature Requests:** 12 users asked for a dark mode option. ``` **Prompt:** ``` List the last 5 feedback comments from the checkout widget. ``` **Response:** ``` ### Recent Checkout Feedback Here are the 5 most recent comments from your 'Checkout Feedback' widget: 1. **Rating: 4/5** - "Easy to use checkout, but would like more payment options." 2. **Rating: 5/5** - "Love the new one-click buy button!" 3. **Rating: 2/5** - "The shipping calculator seems to hang sometimes." 4. **Rating: 3/5** - "Good, but I wish I could see a progress bar." 5. **Rating: 5/5** - "Fast and simple. Thanks!" ``` **Prompt:** ``` Are our tracking tags active on all our marketing sites? ``` **Response:** ``` ### Site Tracking Status I've checked the status for your registered sites: * **Main Marketing Site:** ✅ Active (Plan: Pro) * **Summer Sale Landing:** ✅ Active (Plan: Pro) * **Partner Portal:** ❌ Inactive (Action Required) * **Old Blog Archive:** ✅ Active (Plan: Basic) Would you like me to pull more details on the Inactive site? ``` ## Capabilities ### Pull survey responses Get individual answers, timestamps, and device metadata from your active surveys. ### Monitor feedback widgets See incoming ratings and comments from your site widgets in real time. ### Audit site tracking Check the tracking status and plan details for all your registered sites. ### Manage user privacy Look up specific user profiles and execute right-to-erasure requests for GDPR. ### Navigate organizations Switch between different Hotjar organizations to manage multi-tenant environments. ### View conversion funnels List all your conversion funnels to see how users move through your site. ## Use Cases ### Analyzing survey sentiment A UX researcher asks their agent to summarize the last 50 responses from a 'Checkout' survey to find common complaints. ### Monitoring feedback widgets A product manager asks for the average rating on an NPS widget to see if a recent update improved user satisfaction. ### Automating GDPR requests A privacy officer asks the agent to find a specific user profile and execute a right-to-erasure request to delete their data. ### Auditing site tracking A marketing lead asks for a list of all tracked sites to ensure every new landing page is correctly connected. ## Benefits - Get survey answers faster. Use `list_survey_responses` to gather data without manual exports. - Monitor feedback in real time. `list_feedback` lets you see what users are complaining about instantly. - Simplify GDPR compliance. Use the right-to-erasure tools to delete user data on command. - Audit your entire portfolio. `list_sites` and organization navigation let you manage multi-tenant accounts. - Spot friction points quickly. `list_recordings` and `list_heatmaps` help you see where users are dropping off. - Check tracking status instantly. `get_site` ensures your tracking tags are actually running on every page. ## How It Works The bottom line is you get a direct line to your Hotjar data without the manual clicking. 1. Subscribe to this Connector and enter your Hotjar Client ID and Secret. 2. Provide your specific Site ID to link your account. 3. Ask your agent questions about surveys, heatmaps, or site status. ## Frequently Asked Questions **Can the Hotjar (Behavior Analytics) MCP read my survey responses?** Yes, it pulls individual answers, timestamps, and device info. This lets you analyze user sentiment and specific feedback without manual exports. **How does the Hotjar (Behavior Analytics) MCP help with GDPR?** It lets you look up user profiles and execute deletion requests directly. This helps you stay compliant with right-to-erasure requests quickly. **Can I use the Hotjar (Behavior Analytics) MCP to see heatmaps?** Yes, it can list all your heatmaps and pull specific details. You can use it to identify where users are clicking and how they navigate your pages. **Does the Hotjar (Behavior Analytics) MCP work for multiple sites?** Yes, it can navigate different organizations and list all tracked sites. It's great for managing large portfolios or multi-tenant environments. **Can I use the Hotjar (Behavior Analytics) MCP to find friction points?** Yes, by pulling feedback widgets and session recordings. It helps you see exactly where users get stuck or frustrated during their journey. **How do I connect the Hotjar (Behavior Analytics) MCP?** You just need your Hotjar Client ID, Client Secret, and Site ID. Once entered, your AI client can access your data immediately. **Can I use the Hotjar (Behavior Analytics) MCP to check my tracking status?** Yes, it pulls the current site details and tracking status, ensuring your analytics are actually running correctly on every page. **Can I use the Hotjar (Behavior Analytics) MCP to see my conversion funnels?** Yes, it lists your active conversion funnels so you can monitor how users are moving toward your primary goals. **Can I see individual survey responses through my agent?** Yes. Use the `get_survey_responses` tool with a specific Survey ID to retrieve all recorded answers, timestamps, and device info. This allows your agent to summarize user sentiment and identify common themes automatically. **How do I handle GDPR data deletion requests?** The agent includes a `delete_user_data` tool for GDPR compliance. You can provide a User ID to irreversibly wipe all associated behavioral data from Hotjar, ensuring you meet privacy regulations efficiently. **Can I list all feedback widgets for a specific site?** Absolutely. Use the `list_feedback` tool to enumerate all active feedback widgets on your configured site. Your agent will return widget IDs and response counts, helping you identify which areas of your site are generating the most user input.