# Instagram (Social Media & Business) MCP for AI Agents AI Agent Connect > Instagram (Social Media & Business) MCP lets you manage your business account through your AI agent. You can post photos and reels, check your engagement metrics, and handle customer comments without leaving your workspace. It connects your Instagram presence to your daily workflow, making it easy to keep your social media active and responsive. ## Overview - **Category:** industry-titans - **Price:** Free - **Endpoint:** https://edge.vinkius.com/vk_preview_ALqy3O70B2BWsZTijSlKeSVV7dDhBxu1Lq60O1II/ai-agent-connect - **Tags:** social-media-management, content-publishing, audience-insights, reels, engagement-tracking, business-analytics ## Description Managing a business Instagram account usually means jumping between a mobile app, a desktop browser, and a spreadsheet to keep track of what's actually working. This Connector changes that by bringing your social media management directly into your AI client. Instead of manually checking reach or scrolling through hundreds of comments to find the important ones, you can just ask your agent to do the heavy lifting. You can have your agent draft and post content, pull real-time performance data for your stories, and handle customer inquiries as they come in. It handles the tedious parts of social media management, like refreshing access tokens or pulling metadata for your media library, so you can focus on the actual strategy. By adding this to your Vinkius catalog, you get a unified way to keep your brand's voice consistent across all your posts and reels without the constant context switching. You can manage your entire content library from one place, checking follower counts and bio updates while simultaneously responding to customers. It turns a multi-tab headache into a simple conversation where you just tell the agent what to do and it handles the rest. You no longer have to worry about the technical details of the Instagram API or the frustration of manual uploads. It's about moving from manual execution to high-level oversight, letting your AI agent handle the repetitive data fetching and posting tasks while you stay focused on the creative side of your brand. ## Tools ### get_insights Pull reach, impressions, saves, and shares for specific media items. This gives you the hard data on what actually resonates with your audience. ### get_comments View text, usernames, and reply counts for comments on your posts. It makes it much easier to spot important customer questions. ### refresh_token Extend your access token validity for another 60 days. This ensures your AI agent stays connected without manual intervention. ### get_profile Get your account's username, bio, follower count, and post totals. This helps you keep an eye on your overall growth. ### get_media See recent posts, videos, and reels along with their like and comment counts. Use this to see what's currently trending on your feed. ### get_media_children See all individual photos or videos inside a carousel album. This is great for organizing and auditing your multi-image content. ### publish_photo Upload a public image URL and caption to your Instagram feed. It lets you put content live without opening the app. ### publish_reel Post an MP4 video URL with a caption as a Reel. This is the fastest way to get your short-form video content live. ### reply_comment Send a direct response to a specific comment on your media. Use this to maintain a high-touch presence with your followers. ### delete_comment Remove a specific comment from your post or Reel. This helps you keep your community space clean and safe. ## Prompt Examples **Prompt:** ``` Can you check how many people saw my last Reel and how many saved it? ``` **Response:** ``` I've pulled the insights for your most recent Reel. Here's the breakdown: - **Reach:** 4,200 unique accounts - **Impressions:** 5,800 total views - **Saves:** 142 - **Likes:** 310 It's performing well, with a significantly higher save rate than your previous posts. ``` **Prompt:** ``` Are there any new comments on my 'Summer Sale' post? If so, let me know what they are. ``` **Response:** ``` I found 4 new comments on your 'Summer Sale' post: - @user1: 'Is this still available?' - @user2: 'Love the colors!' - @user3: 'Shipping to UK?' - @user4: 'Price?' Would you like me to draft some replies for these? ``` **Prompt:** ``` Post this photo to my Instagram with the caption 'New arrivals are live!' [URL] ``` **Response:** ``` I've submitted that photo for publishing. - **Status:** Success - **Caption:** New arrivals are live! - **Media ID:** 987654321 Your post is now live on your Instagram profile. ``` ## Capabilities ### Publish photos and reels Post high-quality images and videos directly to your feed with custom captions. ### Pull engagement metrics Get real-time reach, impressions, and saves for your specific posts. ### Manage customer comments Read, reply to, and remove comments on your media items through conversation. ### Audit profile data Check your follower counts, bio details, and total post counts instantly. ### Keep connection active Refresh your access tokens to ensure your agent never loses connection to your account. ### Browse media library List all your published content and extract details like permalinks and media types. ## Use Cases ### Analyzing viral content reach A manager needs to see if a recent Reel went viral. The agent uses get_insights to pull reach and saves for the last three videos. ### Handling a surge of customer inquiries A brand has a surge of comments on a new product. The user asks the agent to list comments with get_comments and then draft replies. ### Rapidly publishing new arrivals A business owner wants to post a new photo. The user provides a URL, and the agent uses publish_photo to put it live with a caption. ### Auditing content performance history A marketing team needs to audit account insights and manage high-volume responses. The agent uses get_media to list all recent posts and their engagement stats. ## Benefits - Post content faster using publish_photo and publish_reel to keep your feed active without manual uploads. - Track performance accurately with get_insights to see real reach and impression data for every post. - Handle high-volume engagement by using get_comments and reply_comment to keep your audience happy. - Maintain a clean feed by using delete_comment to remove spam or inappropriate content instantly. - Stay updated on your brand's growth by checking get_profile for follower counts and bio status. - Keep your connection stable with refresh_token to prevent your AI agent from losing access to your account. ## How It Works The bottom line is you get a direct line of communication between your AI agent and your Instagram business account. 1. Subscribe to the Instagram (Social Media & Business) MCP in the Vinkius catalog. 2. Provide your Instagram Access Token and Business Account ID. 3. Start asking your AI client to post content, pull insights, or manage comments. ## Frequently Asked Questions **Can I use the Instagram (Social Media & Business) MCP for my personal account?** No, this Connector requires an Instagram Business or Creator account. It's designed for brands and creators who need to manage professional content and engagement. **How does the Instagram (Social Media & Business) MCP help with my posting schedule?** It allows your AI agent to publish photos and reels directly. You can tell your agent to post specific content, and it will handle the upload and captioning for you. **Can the Instagram (Social Media & Business) MCP help me see my follower count?** Yes, it can pull your profile data. You can ask your agent to check your current followers, bio, and total post count at any time. **Will the Instagram (Social Media & Business) MCP automatically reply to my customers?** It can help you do this much faster. Your agent can list all recent comments so you can quickly review and then use the agent to send out replies. **Do I need to give the Instagram (Social Media & Business) MCP my login password?** No, you don't need to provide your password. You'll use an Instagram Access Token, which is the secure way to let your AI agent interact with your account. **How often do I need to update my connection for the Instagram (Social Media & Business) MCP?** The connection stays active for 60 days. The Connector includes a tool to refresh your access token automatically whenever it's about to expire. **Can I publish a Reel using my AI agent?** Yes. Use the `publish_reel` tool. You just need to provide a public URL for the video and your caption. Your agent will handle the container creation and final publishing to your Instagram Business profile instantly. **How do I see performance metrics for a specific post?** Ask your agent to `get_media_insights` for a specific Media ID. You'll receive deep metrics like reach, impressions, saved counts, and engagement rate directly in your chat interface. **Can my agent help me respond to comments?** Absolutely. Use the `get_media_comments` tool to list recent feedback, and then use `reply_to_comment` to send your response. This allows you to manage community interaction without opening the Instagram app.