# Mav MCP for AI Agents AI Agent Connect > Mav MCP lets you manage SMS lead qualification and conversational playbooks through your AI agent. Connect your Mav account to automate lead engagement, trigger SMS conversations, and track real-time outcomes. It turns complex SMS automation into a conversational workflow where you can manage your entire pipeline using plain English. ## Overview - **Category:** artificial-intelligence - **Price:** Free - **Endpoint:** https://edge.vinkius.com/undefined/ai-agent-connect - **Tags:** conversational-ai, lead-qualification, sms-marketing, lead-engagement, automation, playbook-management ## Description Mav MCP lets you take full control of your conversational SMS automation through your favorite AI client. If you're currently jumping between a CRM and an SMS dashboard to see who's actually responding to your leads, this changes how you handle your outbound flow. You can ask your agent to start a specific qualification sequence for a new lead or check how many people moved to a 'Qualified' status today without leaving your workspace. It brings the Mav platform into your daily workflow, making it easier to manage your SMS rules and see real-time engagement. When you find the right MCP for your stack on the Vinkius marketplace, you're basically giving your agent a direct line to your SMS automation. You can inspect your current playbooks to see what logic is running, pull specific lead data to see why someone dropped off, and keep your pipeline moving without the usual manual overhead. It turns a complex backend of SMS rules into a conversational interface where you just tell the agent what needs to happen next. Instead of hunting for a specific campaign or digging through a list of hundreds of numbers, you can just speak naturally about your leads. You get to see the status of your pipeline and trigger actions in seconds, which means you spend less time on data entry and more time actually closing deals. ## Prompt Examples **Prompt:** ``` List all my Mav playbooks. ``` **Response:** ``` ### Active Mav Playbooks Here are the conversational playbooks currently active in your account: | Playbook Name | Status | Purpose | | :--- | :--- | :--- | | **Real Estate Qualification** | Active | Qualifies inbound real estate leads | | **Solar Interest Check** | Active | Handles solar inquiry automation | | **Lead Nurture Flow** | Paused | General follow-up sequence | Would you like to trigger one of these or inspect the logic for a specific one? ``` **Prompt:** ``` Trigger the 'Lead Qual' playbook for +1234567890. ``` **Response:** ``` ### Playbook Triggered I've started the **Lead Qual** conversation for **+1234567890**. * **Playbook ID:** 555 * **Status:** Conversation Started * **Next Step:** Agent is awaiting the first response from the lead. I'll let you know if the lead responds or if the conversation hits a qualification milestone. ``` **Prompt:** ``` Show recent outcomes for lead ID 9876. ``` **Response:** ``` ### Lead 9876 Status Update I've retrieved the recent activity for Lead **9876**: * **Current Status:** Qualified * **Last Event:** Reached 'Qualified' outcome * **Timestamp:** Yesterday, 4:15 PM * **Summary:** The lead successfully moved through the qualification steps and is now ready for a follow-up from a human representative. ``` ## Capabilities ### List and inspect playbooks View all your active conversational playbooks to see which SMS paths are running. ### Trigger lead qualification Start an automated SMS conversation for a new lead instantly via your agent. ### Track conversation outcomes Monitor real-time events and results from your ongoing SMS threads. ### Retrieve lead metadata Get specific status and background info for leads in your pipeline. ## Use Cases ### Automated solar lead response A new lead comes in from a solar ad. You ask your agent to trigger the 'Solar Interest Check' playbook for the new number. ### Checking why a lead stopped responding You want to know why a lead stopped responding. You ask the agent to show recent outcomes for a specific lead ID. ### Verifying active real estate flows You need to check if your real estate qualification flow is active. You ask the agent to list all your Mav playbooks. ### Retrieving high-value lead status You need to see the status of a specific high-value lead. You ask the agent to retrieve the metadata for a specific lead in the pipeline. ## Benefits - Manage SMS playbooks directly in your AI client using playbook_management to see every active conversation path. - Start lead qualification conversations instantly with lead_qualification so you don't have to manually enter data. - Get a clear picture of your pipeline by using lead_management to see specific lead statuses and history. - Monitor real-time engagement outcomes with activity_monitoring to see which SMS flows are actually converting. - Scale your outbound SMS marketing without losing sight of individual lead progress in the middle of a campaign. - Keep your SMS logic up to date by quickly inspecting your active playbooks with playbook_management. ## How It Works The bottom line is you get a conversational way to manage and trigger SMS automation without leaving your AI workspace. 1. Subscribe to the Mav MCP and provide your Mav API Key. 2. Connect the Connector to your preferred AI client like Claude or Cursor. 3. Start managing your SMS playbooks and lead qualification flows using natural language. ## Frequently Asked Questions **How does Mav MCP help with SMS lead qualification?** It connects your Mav account to your AI agent, allowing you to start automated SMS conversations and check lead statuses using plain English instead of clicking through a dashboard. **Can I see my active SMS playbooks with Mav MCP?** Yes, you can ask your agent to list all your active playbooks. It will show you the names, statuses, and purposes of your current SMS automation paths. **Does Mav MCP work with Claude and Cursor?** Yes, it works with Claude, Cursor, and any other MCP-compatible client. You just need to connect your Mav API key to get started. **Can I check the status of a specific lead using Mav MCP?** Absolutely. You can ask your agent to retrieve the metadata for any lead ID, and it will pull the current status, history, and latest outcomes for you. **Is Mav MCP good for SMS marketing teams?** It's ideal for teams who need to manage high-volume SMS lead flows. It helps you trigger qualification sequences and monitor engagement outcomes without manual data entry. **How do I start using Mav MCP for my SMS flows?** Just subscribe to the Connector, enter your Mav API key in your AI client's settings, and you can start managing your playbooks and leads immediately. **How do I find my Mav API Key?** Log in to your Mav dashboard and navigate to Settings to find your API Key. **Can I trigger a playbook for a specific phone number?** Yes! Use the `trigger_playbook` tool and provide the playbook ID and the lead's phone number. **Is my data secure?** Absolutely. Your token is encrypted at rest and injected securely at runtime.