# Measured MCP for AI Agents AI Agent Connect

> Measured MCP lets you pull marketing performance and incrementality data into your AI client. Track ROAS, check cross-channel impact, and get real-time insights from over 300 managed integrations without jumping between dashboards.

## Overview
- **Category:** business-intelligence
- **Price:** Free
- **Endpoint:** https://edge.vinkius.com/vk_preview_m0E9FaURsBUOh7uzwv4ADfzGTFTa9TOvOT82tikq/ai-agent-connect
- **Tags:** marketing-attribution, roas-tracking, performance-analytics, incrementality, reporting

## Description

Managing marketing spend usually feels like a guessing game where you're constantly trying to figure out which ads actually moved the needle. This Connector changes that by letting your AI client talk directly to your Measured account. Instead of digging through complex tables, you can just ask your agent what your true incrementality scores look like or which channels are actually driving revenue. It handles the heavy lifting of pulling data from hundreds of different platforms so you can focus on making better budget decisions. If you're looking for a way to get a clearer picture of your marketing ROI, finding this in the Vinkius catalog is a solid way to get your data into a conversational workflow. You get to see the causal impact of your spend across Facebook, Google, and Amazon, making it way easier to justify your budget to stakeholders.

## Tools

### get_campaign_performance
Get performance data for a specific marketing campaign. Use this to evaluate the success of a single initiative.

### get_incrementality_scores
Get incrementality scores across all your marketing channels. This tells you if your ads actually drove new sales.

### get_insights
Get specific marketing insights from your Measured data. Use this to find actionable advice on budget shifts.

### get_performance_by_channel
Get specific performance metrics for a single marketing channel. This helps you see how a specific platform is performing in isolation.

### get_performance_summary
Get a high-level summary of your entire marketing performance. It is the quickest way to see your total ROAS and spend.

### list_channels
List all the marketing channels currently tracked in your Measured account. Use this to see your full cross-channel footprint.

### list_integrations
List all the managed integrations currently connected to your account. This shows you which data sources are feeding into your dashboard.

### list_reports
List all the available performance reports in your account. This helps you find the right summary data for your needs.

## Prompt Examples

**Prompt:** 
```
What's our total ROAS across all channels right now?
```

**Response:** 
```
Here is your current performance summary:

| Channel | Spend | Revenue | ROAS |
| :--- | :--- | :--- | :--- |
| Facebook | $10,000 | $42,000 | 4.2x |
| Google | $8,500 | $34,000 | 4.0x |
| Amazon | $5,000 | $25,000 | 5.0x |

**Overall ROAS: 4.4x**
```

**Prompt:** 
```
Are our Google Ads actually driving new sales?
```

**Response:** 
```
Based on the incrementality scores, your Google Ads are driving a **0.82 score**. This means they are successfully reaching customers who would not have converted otherwise.
```

**Prompt:** 
```
Give me a summary of our recent marketing insights.
```

**Response:** 
```
Measured suggests the following actions based on recent trends:

* **Budget Shift:** Move 15% of the budget from Retargeting to Brand Search.
* **Trend:** Incrementality is dipping on Facebook in the Midwest region.
* **Opportunity:** Amazon ROAS is currently outperforming all other channels.
```

## Capabilities

### Get true incrementality scores
Understand if your ads actually caused a sale or if people would have bought anyway.

### Pull unified performance summaries
See a high-level view of your total spend and ROAS in one place.

### List all marketing channels
See every platform you're currently tracking in your account.

### View specific campaign data
Drill down into how one specific marketing initiative is performing.

### Access automated reports
Grab your latest performance summaries and insights instantly.

### Check platform integrations
See which of the 300+ data sources are currently connected to your dashboard.

## Use Cases

### Determining if ads actually caused a sale
A manager asks the agent if their Facebook ads actually drove new business. The agent uses get_incrementality_scores to confirm the causal impact.

### Getting a high-level spend overview
An analyst needs a quick status update on total spend. The agent uses get_performance_summary to provide a unified view of all channels.

### Evaluating a specific campaign
A growth lead wants to know how the 'Summer Sale' performed. The agent uses get_campaign_performance to pull those specific metrics.

### Finding actionable budget advice
A marketer asks for suggestions on where to spend the remaining budget. The agent uses get_insights to provide data-backed recommendations.

## Benefits

- Stop guessing on ROAS by using get_incrementality_scores to see the actual causal impact of your ads.
- Save hours of manual data entry by using get_performance_summary to see your total spend in one place.
- Make faster budget shifts with get_insights which suggests where to move your money based on real data.
- Get a full view of your marketing footprint by using list_channels to see every platform you are tracking.
- Quickly audit your data sources by using list_integrations to check your 300+ managed connections.
- Drill down into specific ads using get_campaign_performance to see what is working at the initiative level.

## How It Works

The bottom line is you get a conversational interface for your entire marketing data stack.

1. Subscribe to the Measured MCP.
2. Provide your Measured API Key in the configuration.
3. Ask your AI client questions about your marketing performance.

## Frequently Asked Questions

**How does the Measured MCP help with my marketing budget?**
It helps you see the actual impact of your spend. By pulling incrementality scores, it shows you which channels are driving new business so you can move your budget to the most effective places.

**Can I use Measured MCP to see my ROAS on Facebook?**
Yes, you can pull specific performance metrics for Facebook or any other channel integrated with your Measured account to see your ROAS and spend.

**What is incrementality and how does this Connector show it?**
Incrementality measures whether your ads actually caused a sale. This Connector pulls those specific scores so you can see the real causal impact of your marketing.

**How many platforms can I connect to Measured MCP?**
You can access data from over 300 managed integrations that are already connected to your Measured account, giving you a massive scope of data.

**Can I get specific campaign results with Measured MCP?**
Yes, you can ask your agent to pull performance data for a specific campaign to see how a single initiative is performing.

**How do I get marketing insights from my data?**
The Connector has a specific tool to pull marketing insights, which provides actionable advice on things like budget shifts and performance trends.

**How do I find my Measured API Key?**
You can find your API Key in the Measured platform settings or by contacting your Measured Customer Success Manager (CSM).

**What is an incrementality score?**
It measures the true causal impact of your ad spend on business outcomes, going beyond standard last-click attribution.

**Is my marketing data secure?**
Absolutely. Your token is encrypted at rest and injected securely at runtime.