# Moz SEO Metrics MCP for AI Agents AI Agent Connect

> Moz (SEO Metrics & Link Research) MCP lets you pull Domain Authority, Page Authority, and backlink data directly into your AI. Audit site rankings, analyze anchor text distributions, and scout competitor link profiles without switching tabs.

## Overview
- **Category:** growth-engine
- **Price:** Free
- **Endpoint:** https://edge.vinkius.com/vk_preview_1tMlDiyKNlxt16gDvAkkK26W4PHDHT750IkFG8t5/ai-agent-connect
- **Tags:** domain-authority, backlink-analysis, keyword-research, site-metrics, competitive-intelligence, seo-auditing

## Description

Moz (SEO Metrics & Link Research) MCP lets you pull Domain Authority, Page Authority, and backlink data directly into your AI. Instead of jumping between tabs to check a competitor's scores or manually scraping link lists, you can just ask your agent to do it. You can see exactly which domains are linking to a site, what anchor text they're using, and which pages are carrying the most weight. It turns your AI into a specialized SEO analyst that can scan thousands of data points in seconds. You can find high-value backlink opportunities or check your own API quota to keep costs down, all through a simple conversation. You'll find this along with other high-end integrations in the Vinkius catalog to make your research faster. You get the raw data you need to make better decisions about your site's growth without the manual grind of data entry.

## Tools

### get_outgoing_links
Shows external links originating from a site and their anchor texts. It helps you see where your own site is sending traffic.

### get_top_links
Gets the highest-authority backlinks for a target domain. This is great for finding high-value link targets.

### get_anchor_text
Shows the distribution of anchor text used by backlinks. Use it to check for natural keyword variety.

### get_linking_domains
Summarizes the root domains providing links to a target. This gives you a bird's eye view of your backlink sources.

### get_top_pages
Finds pages within a domain with the highest internal and external links. Use this to find your high-equity content.

### global_top_domains
Lists the highest DA domains across the global web index. Use this to benchmark against the biggest sites on the web.

### get_usage
Shows your current Moz API row consumption and remaining quota. This keeps your research budget under control.

### get_url_metrics
Pulls DA, PA, spam scores, and link counts for a specific URL. This helps you see a site's authority at a glance.

### global_top_pages
Pulls a list of the top pages across the entire web index. It's useful for seeing what's trending globally.

### get_incoming_links
Lists all backlinks hitting a domain from the Moz index. Use this to see who is linking to you.

## Prompt Examples

**Prompt:** 
```
Can you pull the Moz metrics for moz.com and ahrefs.com?
```

**Response:** 
```
| Domain | DA | Spam Score |
| :--- | :--- | :--- |
| moz.com | 91 | 1% |
| ahrefs.com | 90 | 2% |

Both domains show very high authority. Would you like me to compare their top incoming backlinks?
```

**Prompt:** 
```
Who are the top 5 sites linking to stripe.com? Sort them by authority.
```

**Response:** 
```
I've identified the top sources for stripe.com:
1. **apple.com** (PA: 95)
2. **nytimes.com** (PA: 94)
3. **github.com** (PA: 92)
4. **wired.com** (PA: 90)
5. **techcrunch.com**

These high-equity links contribute significantly to Stripe's DA. Want to see the anchor text for these?
```

**Prompt:** 
```
What does the anchor text distribution look like for vercel.com?
```

**Response:** 
```
Here is the anchor text distribution for **vercel.com**:
* **vercel**: 45%
* **next.js**: 22%
* **deploy**: 12%
* **https://vercel.com**: 8%
* **frontend cloud**: 5%

The profile looks natural with strong brand association. Should I identify which domains use the "frontend cloud" anchor?
```

## Capabilities

### Pull authority scores
Get DA and PA scores for any URL or root domain instantly.

### List backlinks
See all incoming links hitting a specific domain from the Moz index.

### Map anchor texts
See the distribution of keywords used in your backlink profile.

### Find high-equity pages
Identify which pages on a site have the most internal and external links.

### Track API usage
Monitor your row consumption and remaining quota in real time.

## Use Cases

### Auditing a new site's authority
A specialist needs to know if a site is worth partnering with. They ask the agent for DA and PA scores to see if the site has enough weight.

### Finding backlink gaps
A marketer wants to see what keywords competitors use. They ask the agent to show the anchor text distribution to find missing keywords.

### Content planning
A strategist wants to find high-equity pages. They ask the agent to find the top pages on a site to decide which ones to link to.

### Competitor monitoring
A team wants to see who is powering a rival's rank. They ask the agent to pull the top links for a competitor's domain.

## Benefits

- Skip the dashboard login by getting DA and PA scores directly in your chat with get_url_metrics.
- Spot high-value link opportunities faster by pulling top-ranked backlinks with get_top_links.
- Understand your keyword strategy by analyzing anchor text distribution using get_anchor_text.
- Identify your most important content assets with get_top_pages to prioritize internal linking.
- Keep your research budget on track by checking your remaining API quota with get_usage.

## How It Works

The bottom line is you get instant access to Moz's link index without leaving your chat interface.

1. Connect your Moz API V3 token to your AI client
2. Ask your agent to pull specific metrics or link data
3. Receive organized reports on domain authority and backlinks

## Frequently Asked Questions

**How does the Moz SEO Metrics MCP help with my backlink strategy?**
It pulls your backlink data directly into your chat. You can see who is linking to you, what keywords they use, and which links have the most authority so you can target high-value opportunities.

**Can I use the Moz SEO Metrics MCP to check my own site's authority?**
Yes. You can ask your agent to pull the Domain Authority and Page Authority scores for your own URL to see how you're ranking in terms of link equity.

**Does the Moz SEO Metrics MCP show me competitor data?**
It does. You can pull metrics for any domain, allowing you to compare your site's authority and backlink profile against your main competitors.

**Will the Moz SEO Metrics MCP help me find better content ideas?**
It can help you identify your highest-equity pages. By seeing which pages have the most internal and external links, you can decide what content to promote more.

**How do I keep track of my Moz API costs with this Connector?**
The Connector includes a tool to check your current usage. You can ask your agent for your remaining quota at any time to ensure you stay within your budget.

**Is the Moz SEO Metrics MCP good for keyword research?**
It's great for anchor text research. You can see the distribution of keywords people are using to link to you, which helps you understand your brand's search presence.

**What is the difference between DA and PA in Moz?**
Domain Authority (DA) predicts how well a whole website will rank, while Page Authority (PA) predicts the ranking potential of a single page. Your agent can retrieve both metrics using the `get_url_metrics` tool to guide your SEO strategy.

**How do I check the anchor text distribution for my backlinks?**
Use the `get_anchor_text` tool with your target domain. Your agent will retrieve a mapped list of terms and their occurrence counts, helping you identify if your link profile looks natural or over-optimized for specific keywords.

**Can my agent find the best pages on a competitor's site?**
Absolutely. Use the `get_top_pages` tool with the competitor's domain. Your agent will return a list of their highest-authority pages, allowing you to see which content pieces are attracting the most link equity.