# ON24 MCP for AI Agents AI Agent Connect > ON24 MCP connects your webinar platform to your AI agent. It lets you manage registrations, pull engagement data, and organize events without leaving your chat interface. Use it to track attendee stats and automate lead retrieval for your virtual events. ## Overview - **Category:** industry-titans - **Price:** Free - **Endpoint:** https://edge.vinkius.com/vk_preview_7eXrMtiKFrDqmt6tzqyJpGDef7PgcRG8ibGSTcGf/ai-agent-connect - **Tags:** webinars, virtual-events, audience-engagement, lead-generation, event-analytics, attendee-management ## Description This Connector connects your ON24 account to your AI agent so you can manage digital events through a simple conversation. Instead of jumping between tabs to check who signed up or how a webinar performed, you can just ask your agent for the latest stats. You can pull attendee lists, check survey results, or see how many people actually stayed for the whole presentation. It handles the heavy lifting of navigating the ON24 dashboard, letting you focus on the actual content of your events. Whether you're trying to see which regions are most engaged or need to quickly register a new group of leads, this integration puts that data right in front of you. It's a huge time saver for anyone who handles high-volume virtual events and needs to stay on top of the numbers without the manual overhead. You can find this and thousands of other tools in the Vinkius catalog to build out your full automation suite. By letting your agent handle the data fetching, you can spend more time on the strategy of your marketing campaigns rather than the mechanics of the platform. ## Tools ### create_webinar Set up a brand new webinar in your account. Use this to quickly spin up new events without manual clicks. ### get_attendee_analytics See how many people attended and how they engaged. This is key for measuring your event success. ### get_elite_analytics Pull high-level performance data for your events. Use this for executive reports and high-level strategy. ### get_webinar Fetch specific details for a single webinar. This helps you quickly grab metadata for a specific event. ### list_deleted_events See a list of events that were recently removed. Use this to audit your past event history. ### list_registrants Get a full list of everyone who signed up for a webinar. This is your primary way to see your lead list. ### list_survey_responses Pull all answers from your attendee surveys. This helps you gauge audience sentiment in real time. ### list_target_experiences View your targeted event experiences. Use this to see the specific content tracks you have set up. ### list_webinars See all webinars in your account. This gives you a full overview of your upcoming and past events. ### register_attendee Add a new person to a webinar registration list. This lets you automate the sign up process for your leads. ### list_engagement_hubs View the different engagement hubs in your organization. This shows you all active interactive areas. ### get_account_info Check your current account status and details. This ensures your connection to the platform is active. ## Prompt Examples **Prompt:** ``` List my webinars. ``` **Response:** ``` I've retrieved your webinars. You have 3 upcoming events including 'Q4 Product Roadmap' and 'AI Best Practices'. Which one would you like to see registration counts for? ``` **Prompt:** ``` Show me the registration list for my upcoming webinar on AI trends. ``` **Response:** ``` Your webinar **AI Trends 2025** (event ID: evt_4821) has **287 registrants**. * **Enterprise:** 62% * **Mid-market:** 23% * **Small Business:** 15% The top 3 countries represented are United States (41%), United Kingdom (18%), and Germany (12%). ``` **Prompt:** ``` Get the engagement analytics for webinar evt_3901 including attendance and poll results. ``` **Response:** ``` Webinar **evt_3901 "Product Launch Q1"** had 412 registrants and 298 attendees (72% attendance rate). **Key Stats:** * **Avg. Watch Time:** 38 minutes out of 45 * **Poll Results:** "Which feature excites you most?" received 234 responses, with "AI automation" leading at 54% * **Q&A:** 67 questions submitted, 42 answered live. ``` ## Capabilities ### Create new webinars Generate a new webinar entry in your ON24 account using a single command. ### Pull attendee engagement data Get specific stats on how people are interacting with your live content. ### Register new participants Add attendees to your webinar registration lists directly from your chat. ### Fetch survey results Retrieve all survey answers from your audience to see what they think. ### List all managed webinars See every webinar in your account to keep your marketing calendar organized. ### Check account status Verify your current account details and connection status quickly. ## Use Cases ### Checking registration counts for multiple webinars A marketer needs to see how many people signed up for five different events. They ask their agent to list all webinars and show registrants for each one. ### Gathering survey feedback during a live session During a live webinar, an organizer wants to see the top 3 answers to a poll. They use list_survey_responses to get a summary of the audience sentiment. ### Automating lead registration from a list A demand gen team has a list of new leads and needs to add them to an upcoming event. They use register_attendee to add them one by one via the agent. ### Reporting on event success for stakeholders A manager needs to report on average watch time for a product launch. They use get_attendee_analytics to pull the exact numbers for the executive summary. ## Benefits - Stop manual data entry by using register_attendee to add leads directly through your agent. - Get instant feedback by pulling survey results with list_survey_responses without opening the dashboard. - Track real-time performance using get_attendee_analytics to see who is actually watching your content. - Keep your calendar accurate by using list_webinars to see all upcoming events in one place. - Identify high-value leads quickly by pulling get_elite_analytics for your most important sessions. - Manage your digital footprint by using list_engagement_hubs to see all active experiences. ## How It Works The bottom line is you get a direct line to your webinar data without the dashboard fatigue. 1. Subscribe to the ON24 MCP in your preferred AI client. 2. Enter your ON24 Client ID, Access Token Key, and Access Token Secret from your integration settings. 3. Ask your agent to list webinars, pull registrants, or check survey results. ## Frequently Asked Questions **Can I use the ON24 MCP to see who signed up for my webinars?** Yes, you can ask your agent to pull the full list of registrants for any specific webinar. This lets you see your lead list instantly without logging into the platform. **How do I get survey results with the ON24 MCP?** You can pull all survey answers directly into your chat. This is great for seeing audience feedback in real time during a live event. **Can I register new people via the ON24 MCP?** Yes, you can use your agent to register new participants for your webinars. This helps automate your lead entry process and keeps your data clean. **Does the ON24 MCP show me engagement stats?** It does. You can pull specific attendee analytics, including attendance rates and average watch times, to see how people are interacting with your content. **How does the ON24 MCP help with lead generation?** It helps by making it easier to retrieve lead metadata and registration summaries. You can quickly identify high-value leads and move them into your sales pipeline. **Can I see my webinar calendar with ON24 MCP?** You can ask your agent to list all webinars in your account. This gives you a quick overview of your entire digital marketing calendar. **Can my AI automatically find the registration count for a specific webinar?** Yes! Use the `get_webinar` tool with the Event ID. Your agent will respond with complete metadata for the webinar, including total registrants and event status in seconds. **How do I find my ON24 Client ID and Tokens?** Log into ON24, navigate to **Platform Tools** > **Integrations** > **API Tokens**, and click 'Provision a New API Access Token'. You will find your Client ID, Token Key, and Token Secret there. **Does this work with EU data centers?** This integration currently targets the primary ON24 API (api.on24.com). For EU-hosted accounts requiring api.eu.on24.com, ensure your Client ID is associated with the global integration gateway.