# ROAS Calculator MCP for AI Agents AI Agent Connect > ROAS Calculator MCP lets you figure out if your ads are actually making money. It calculates your Return on Ad Spend, pulls industry benchmarks for your specific business type, and finds your break-even point based on your margins. Stop guessing and start using real numbers to decide how much to spend on your next campaign. ## Overview - **Category:** finance - **Price:** Free - **Endpoint:** https://edge.vinkius.com/vk_preview_2B2nZLxINydxHvhvl8ayevVdippGBM0TjmoG4W6c/ai-agent-connect - **Tags:** roas, return-on-ad-spend, ad-campaign, benchmark, profitability, media-spend ## Description Marketing spend is often a black box. You put money into ads and hope for the best, but connecting that spend to actual profit is usually a mess of spreadsheets and manual math. This Connector changes that by giving your AI agent a clear way to handle the heavy lifting of ad profitability. Instead of manually digging through reports, you can just ask your agent to tell you if your current spend is actually sustainable. You can see your overall return on spend across different channels, compare your performance against what other companies in your niche are seeing, and pinpoint the exact revenue number you need to hit to stop losing money. It's a way to turn raw data into a clear blueprint for your marketing budget. Having this in your Vinkius catalog means you can move from "I think this is working" to "I know this is profitable" in a single conversation. You get to spend less time on the math and more time on the strategy, making it much easier to scale your campaigns with confidence. ## Tools ### calculate_break_even_roas Calculates the minimum ROAS you need to hit to cover your costs. You just need to provide your contribution margin percentage. ### calculate_roas Calculates your Return on Ad Spend based on your media spend and revenue. It can also break down results by specific channels or campaigns. ### get_target_benchmark Retrieves the standard ROAS benchmark for your specific business type. Use this to see how you stack up against the rest of the industry. ## Prompt Examples **Prompt:** ``` We spent $10,000 on Meta ads and made $40,000 in sales. What's our ROAS? ``` **Response:** ``` ### Ad Performance Summary * **Total Spend:** $10,000 * **Total Revenue:** $40,000 * **Return on Ad Spend (ROAS):** **4.0x** Your current spend is generating 4 dollars of revenue for every 1 dollar spent on Meta. ``` **Prompt:** ``` What ROAS should we aim for as a clothing brand? ``` **Response:** ``` ### Industry Benchmark For an **E-commerce clothing brand**, the target benchmark is **4.5x**. This means you should aim for $4.50 in revenue for every $1.00 spent on advertising to stay competitive with industry standards. ``` **Prompt:** ``` If our margin is 40%, what's our break-even? ``` **Response:** ``` ### Break-Even Analysis * **Contribution Margin:** 40% * **Required ROAS:** **2.5x** To cover your costs and break even, your ads must generate at least **$2.50** in revenue for every **$1.00** spent. ``` ## Capabilities ### Calculate total ROAS Get your return on spend for specific campaigns or channels to see which ads are performing best. ### Pull industry benchmarks See what the standard return on ad spend is for your specific business type. ### Find break-even points Determine the minimum revenue needed to cover your costs based on your contribution margin. ### Compare multi-channel spend See how different platforms stack up against each other in a single view. ### Check profitability thresholds Identify the safety net for your ad spending to ensure you stay in the black. ## Use Cases ### Checking a new channel A brand spent $5k on TikTok. They ask the agent to calculate the ROAS and compare it to their Google Ads performance using calculate_roas. ### Setting a budget An e-commerce owner wants to know if they can scale. They ask for the break-even ROAS based on a 60% margin using calculate_break_even_roas. ### Benchmarking A SaaS startup wants to know if their 3x ROAS is good. They ask for the industry benchmark for SaaS using get_target_benchmark. ### Profitability audit A marketer wants to see which campaigns are actually profitable. They ask the agent to group ROAS by campaign name using calculate_roas. ## Benefits - Stop guessing your profit margins by using calculate_roas to see exact returns on every dollar spent. - Know your competition by using get_target_benchmark to see what your industry actually expects. - Protect your budget with calculate_break_even_roas to find your absolute floor for ad spending. - Make faster decisions on where to shift budget by comparing channel performance in real time. - Move from reactive spending to proactive planning with clear financial benchmarks for every campaign. ## How It Works The bottom line is you get a clear picture of whether your ads are actually making money or just burning cash. 1. Provide your media spend and revenue to your AI agent. 2. Tell the agent your business type and target currency. 3. Get a clear breakdown of your profit margins and performance targets. ## Frequently Asked Questions **What is the ROAS Calculator MCP for?** It helps you measure the profitability of your advertising spend. It calculates your return, pulls industry benchmarks, and finds your break-even points. **How does it help my e-commerce store?** It tells you exactly how much revenue you need to make to cover your costs. This helps you decide how much you can safely spend on ads to scale your store. **Can it compare different ad channels?** Yes, it can calculate and group your ROAS by different sources like Google, Meta, or TikTok so you can see which ones are performing best. **What are industry benchmarks?** These are standard performance targets for specific types of businesses. The Connector pulls these so you know if your 3x or 4x return is actually good for your niche. **How do I find my break-even point?** You just tell your agent your contribution margin percentage. It then calculates the minimum ROAS you need to hit to ensure your ads aren't losing you money. **Does it work for SaaS companies?** Yes, it can pull benchmarks specifically for the SaaS industry to help you set realistic growth targets for your paid media spend. **What is the difference between overall ROAS and channel-specific ROAS?** You can use `calculate_roas` to get both. By providing a 'groupByField' (like Channel), the tool calculates the total ROAS across all inputs, but also provides granular performance metrics for each distinct channel or campaign group. **How do I know if my benchmark is appropriate?** The `get_target_benchmark` tool requires your business type (E-commerce, SaaS, etc.) and currency code. It returns the industry standard for that segment, helping you compare your calculated ROAS against a recognized best practice. **What if my business has high fixed costs?** While the tool primarily uses contribution margin, you can use `calculate_break_even_roas` to model profitability. By accurately reporting your contribution margin percentage, it determines the minimum ROAS needed to cover all marginal costs.