# Wine PR Sentiment Intelligence AI Agent Connect

> Quantify media impact, brand health, and reputation risks for wine brands.

## Overview
- **Category:** marketing
- **Price:** Free
- **Endpoint:** https://edge.vinkius.com/vk_preview_GZi6yY7Oj3Jqc0BiTa82GpYC3reX5haRt7mWlZIu/ai-agent-connect
- **Tags:** wine, pr, sentiment, brand-health, media-intelligence

## Description

This MCP server provides specialized sentiment intelligence for wine brands. It connects AI agents to media data to calculate the Brand Health Index, evaluate PR campaign impact, and monitor reputation signals. Use `get_sentiment_summary` to analyze brand tone, `calculate_brand_health` to assess reputation strength, `evaluate_pr_impact` to measure campaign success, `monitor_reputation_signals` to detect risks or opportunities, and `get_share_of_voice` to compare market presence against competitors.

## Tools

### calculate_brand_health
Calculate the Brand Health Index (BHI) for a wine brand

### evaluate_pr_impact
Evaluate the impact of a PR campaign

### get_sentiment_summary
Get the current overall sentiment of a wine brand

### get_share_of_voice
Get the Share of Voice (SOV) for a brand in a specific category

### monitor_reputation_signals
Monitor for immediate reputation risks or opportunities

## Prompt Examples

**Prompt:** 
```
What is the current sentiment for Chateau Reserve over the last 7 days?
```

**Response:** 
```
The average sentiment score for Chateau Reserve over the last 7 days is 0.75, with 45 positive mentions, 5 neutral mentions, and 2 negative mentions.
```

**Prompt:** 
```
How successful was the Summer Rosé campaign from 2024-06-01 to 2024-06-30?
```

**Response:** 
```
The Summer Rosé campaign achieved an impact score of 82, with a reach lift of 15,000 and a sentiment shift of +0.15.
```

**Prompt:** 
```
Check for any reputation risks for Vintage Vine.
```

**Response:** 
```
No immediate reputation risks were detected for Vintage Vine; the current Share of Voice trend is stable.
```

## Frequently Asked Questions

**How does the Brand Health Index work?**
The `calculate_brand_health` tool determines the index by multiplying the sentiment score by the logarithm of the total reach, normalized against industry benchmarks.

**Can I track my market share in specific wine categories?**
Yes, you can use `get_share_of_voice` to see your brand's percentage of the conversation within categories like Rosé or Merlot compared to competitors.

**How are reputation risks identified?**
The `monitor_reputation_signals` tool identifies risks when negative sentiment reach exceeds your specified sensitivity threshold.