# Wine Social Media ROI Calculator AI Agent Connect

> Analyze social media marketing efficiency and ROI for wineries.

## Overview
- **Category:** marketing
- **Price:** Free
- **Endpoint:** https://edge.vinkius.com/vk_preview_BKfO5ZBMdzkBTP2Qhg0x6p06Z0fRFjgRFfLAh3Qz/ai-agent-connect
- **Tags:** winery, roi, social-media, attribution, marketing-analytics

## Description

This MCP server provides specialized tools for wineries to evaluate their social media marketing performance. By connecting your AI agent to Vinkius Edge, you can use `analyze_platform_efficiency` to determine cost per engagement and visit, `calculate_conversion_metrics` to find acquisition costs, and `calculate_marketing_roi` to measure total financial return including brand awareness value. It also includes `get_attribution_summary` to identify which platforms act as brand assisters versus direct closers in the sales funnel.

## Tools

### get_attribution_summary
Which platforms are acting as "assistants" versus "closers" in the sales funnel?

### analyze_platform_efficiency
How efficiently is each platform converting spend into engagement and traffic?

### calculate_conversion_metrics
What is the direct cost of acquiring customers via social media?

### calculate_marketing_roi
What is the total financial return of my social media investment, including brand value?

## Prompt Examples

**Prompt:** 
```
How efficient was our Instagram spend? We spent $500 and got 200 engagements and 50 clicks.
```

**Response:** 
```
Your Instagram engagement cost is $2.50 per interaction and your cost per visit is $10.00.
```

**Prompt:** 
```
What is the ROI for our Facebook campaign if we spent $1000, made $3000 in sales, and the brand value is $500?
```

**Response:** 
```
The total return for your Facebook campaign is $3500, resulting in an ROI of 250%.
```

**Prompt:** 
```
Calculate the acquisition cost for Pinterest. We spent $200 and had 5 direct conversions and 10 assisted conversions.
```

**Response:** 
```
The cost per acquisition for Pinterest is $40.00, with an assisted conversion rate of 66.67%.
```

## Frequently Asked Questions

**How does this tool calculate ROI?**
The `calculate_marketing_roi` tool calculates ROI by summing direct revenue and the estimated brand awareness value, then comparing that total against the initial spend.

**Can I see which platforms drive the most direct sales?**
Yes, you can use `get_attribution_summary` to identify the 'topCloser' platform, which is the one with the highest number of direct conversions.

**What metrics can I track for a specific platform?**
Using `analyze_platform_efficiency`, you can track cost per engagement, cost per visit, and the engagement rate for any platform.