# Adjust MCP for AI Agents MCP

> Adjust MCP handles mobile measurement and attribution for your AI client. Connect it to track app installs, monitor key performance indicators, audit technical settings, and verify device attribution using natural conversation with agents like Claude or Cursor.

## Overview
- **Category:** marketing-automation
- **Price:** Free
- **Tags:** mobile-attribution, app-analytics, kpi-tracking, event-measurement, campaign-optimization, data-auditing

## Description

When you connect this Adjust MCP, your AI agent turns complex growth data into simple conversations. Instead of logging into multiple dashboards to check if your campaigns are working, you just talk to your client. Your agent handles the heavy lifting—auditing technical app settings, checking attribution status for specific devices using their advertising IDs, and pulling performance reports like total installs or clicks.

It lets you see exactly which networks and campaigns deliver high-value users without leaving your chat window. This makes monitoring mobile growth data immediate and actionable. Since Vinkius hosts this MCP, all of your mobile measurement tools are available through one connection point, giving your agent access to a massive catalog of services.

It’s about getting real numbers—like understanding what event tokens are active or reviewing last week's total sessions—and having that data delivered instantly. Your team gets immediate clarity on app performance.

## Tools

### get_app_settings
Retrieves the current technical configuration of your mobile application, including active event tokens and partner details.

### inspect_device
Verifies what campaigns or networks are attributed to a specific device using its unique advertising ID (ADID).

### get_kpi_report
Pulls aggregated performance reports for key metrics like total installs, clicks, and sessions, allowing you to filter by date.

## Prompt Examples

**Prompt:** 
```
What were the total installs last week compared to the one before?
```

**Response:** 
```
📊 **KPI Report: Installs & Sessions** 

*   **Last Week:** 15,400 total installs (Source breakdown below)
*   **Previous Week:** 13,200 total installs
*   **Change:** +8% increase in installs.

The primary driver was the 'Summer Campaign' on Google Ads. You can see a detailed platform breakdown if needed.
```

**Prompt:** 
```
Check the attribution for this ADID: 12345-67890.
```

**Response:** 
```
**Device Attribution Status**

*   **ADID:** `12345-67890`
*   **Source Campaign:** Summer Campaign (Google Ads)
*   **Attribution Window:** 7 Days
*   **Last Seen:** 2 hours ago

This device is healthy and properly attributed to a high-value campaign. Great to know.
```

**Prompt:** 
```
List all active event tokens for the app.
```

**Response:** 
```
**✅ App Event Token Audit**

The system found 6 active, configured tokens:

*   `event_purchase`: Status: Active | Window: 30 days
*   `event_login`: Status: Active | Window: 7 days
*   `event_signup`: Status: Active | Window: 14 days
*   ... and 3 others.

The `get_app_settings` report confirms all parameters are currently set.
```

## Capabilities

### Audit App Configuration Settings
Retrieve and audit technical settings for your mobile applications, including event tokens and partner parameters.

### Verify Device Attribution Status
Check the attribution history of a specific device using its advertising ID (ADID) for support or testing.

### Generate Performance Reports
Pull aggregated performance metrics like total installs, clicks, and sessions, filterable by date ranges.

### Track Event Tokens
List active event tokens to verify that all in-app events are correctly set up for measurement.

### Identify Campaign Sources
Pinpoint which marketing networks and campaigns are driving the most valuable users directly from a chat conversation.

## Use Cases

### Diagnosing sudden performance dips
A UA Manager notices a drop in installs on Tuesday. They ask their agent to run `get_kpi_report` for the last 30 days, immediately spotting that the decline started after a specific partner was added. This pinpoints the failure source instantly.

### Support tickets requiring attribution checks
A customer support agent receives a ticket asking about a user's install path. They use `inspect_device` with the provided ADID, and the agent returns the exact campaign name and source network that brought the user in.

### Pre-launch QA validation
A Mobile Developer needs to confirm a new feature's tracking. They use `get_app_settings` to audit event tokens, verifying that the new 'checkout complete' event is correctly listed before pushing code.

### Quarterly ROI analysis
A Growth Analyst needs historical context. They instruct their agent to run a filtered `get_kpi_report` for Q1, allowing them to build a precise comparison of sessions and clicks against previous quarters.

## Benefits

- Get immediate visibility into campaign success. Instead of sifting through complex backend reports, your agent tells you which networks are driving the most valuable users instantly.
- Eliminate manual data checks. Use `inspect_device` to quickly verify a device's attribution status using just its ADID for support or QA testing.
- Streamline performance tracking. Pull aggregated KPI metrics with `get_kpi_report`, filtering by date ranges to compare weekly growth trends effortlessly.
- Ensure development accuracy. Run `get_app_settings` to audit technical event tokens and partner parameters, ensuring your app tracks data correctly before a launch.
- Keep documentation current. Audit all active event tokens and configurations through the MCP, making sure no critical in-app events are missed.

## How It Works

The bottom line is that you give your agent the access token, and it handles all the data calls and reporting for you.

1. Subscribe to this MCP on Vinkius.
2. Provide your Adjust API Token to connect the service.
3. Ask your AI client (Claude, Cursor, etc.) to run a specific report or check an app setting.

## Frequently Asked Questions

**How can I use the Adjust MCP to track user campaign sources?**
You can check device attribution status using an ADID. The agent tells you exactly which network or campaign is credited with bringing that specific user into your app, providing immediate clarity for support tickets.

**Does Adjust MCP help me audit my mobile event tokens?**
Yes. You can run a full audit of your application's technical settings to list all active event tokens and verify that every crucial in-app action is correctly configured for tracking.

**Can I get weekly reports on app installs using the Adjust MCP?**
Absolutely. You can pull aggregated KPI reports, filtering by date ranges to easily compare total installs, clicks, and sessions week over week for growth analysis.

**What if a device's attribution status is unclear?**
The MCP allows you to inspect the device directly. It provides documentation on which campaigns are currently attributed to that specific advertising ID, helping you resolve confusion quickly.

**Is Adjust MCP better than using the native reporting dashboard?**
It's faster and more conversational. Instead of clicking through multiple tabs in a dashboard, you ask your agent a question—like 'Show me total installs for last month'—and get an immediate, summarized answer.

**Does the Adjust MCP help with app development QA?**
Yes. Developers use it to confirm that event configurations are correct via `get_app_settings`, guaranteeing that new features track data properly before going live.