# Amazon Ads MCP for AI Agents MCP

> Amazon Ads MCP manages your entire e-commerce advertising strategy directly through AI conversations. It lets you audit Sponsored Products and Sponsored Brands campaigns, manage keyword bids, and pull comprehensive performance reports for any global Amazon marketplace. Just ask your agent what's underperforming or where the budget is getting wasted.

## Overview
- **Category:** industry-titans
- **Price:** Free
- **Tags:** sponsored-products, campaign-management, ad-reporting, bidding-strategy, ecommerce-marketing, performance-tracking

## Description

Manage your Amazon advertising accounts without logging into a dozen different dashboards. This MCP connects your e-commerce ad spend to your AI agent, turning complex reporting tasks into simple conversations. You can audit campaigns across multiple global marketplaces, check active budgets for Sponsored Products and Sponsored Brands, or pull granular reports on clicks, impressions, and ad spend. Need to know why a keyword is failing? Your agent can flag underperforming terms instantly. This MCP handles the whole process—from listing profiles to generating asynchronous performance data. You get professional campaign orchestration right in your chat window, no setup required beyond connecting it through Vinkius's catalog.

## Tools

### list_sb_keywords
List SB keywords

### list_sp_campaigns
List Sponsored Products campaigns

### list_sp_keywords
List SP keywords

### list_profiles
List advertiser profiles

### list_sp_ad_groups
List SP ad groups

### list_sb_campaigns
List Sponsored Brands campaigns

### request_sp_report
Request performance report

### get_report_status
Check report status

## Prompt Examples

**Prompt:** 
```
Show me all active campaigns for my US Marketplace account.
```

**Response:** 
```
**Campaign Status Overview: US Marketplace**

*   🟢 **Holiday Promo (SP):** Daily Budget $50.00 / Status: Active
*   🟠 **Brand Defense (SB):** Daily Budget $25.00 / Status: Warning (Low Impressions)
*   🔴 **Q1 Clearance (SP):** Daily Budget $10.00 / Status: Paused (Review Required)

I recommend pausing the Q1 campaign until we adjust its targeted keywords.
```

**Prompt:** 
```
What are my top 5 performing search terms for Sponsored Products?
```

**Response:** 
```
**Top Performing SP Keywords**

| Keyword | Clicks (Last 7 Days) | Impressions | Spend |
| :--- | :---: | :---: | :---: |
| hiking boots waterproof | 145 | 2,100 | $35.50 |
| lightweight running socks | 98 | 1,550 | $22.10 |
| camping tent family size | 72 | 1,120 | $18.90 |

These terms are driving high volume and low cost per click.
```

**Prompt:** 
```
Can you pull a performance report for my Brand Defense campaign?
```

**Response:** 
```
✅ Report Requested!

The Sponsored Products report for the 'Brand Defense' campaign has been requested. The Report ID is `rep-xyz-789`. 

*Note: Since Amazon generates reports asynchronously, it’s currently processing.

You can check its status again in a few minutes, or I can notify you when the data is ready to download.
```

## Capabilities

### Audit global advertising profiles
List all connected Amazon Ads advertiser profiles so you can manage campaigns across different international marketplaces.

### Review active ad campaigns
List and audit both Sponsored Products and Sponsored Brands campaigns to monitor current budgets and status.

### Manage targeted keywords
List all specific ad groups and the precise keywords they are targeting, ensuring your products show up in the right search results.

### Generate performance reports
Request comprehensive, asynchronous reports that analyze total clicks, impressions, and overall ad spend for deep analysis.

### Check report status
Monitor the progress of submitted reports to know exactly when your historical data will be ready for download.

## Use Cases

### Figuring out why a product's sales dropped last week
A seller asks their agent to 'Request a performance report for last week.' The agent pulls the data, and instead of just giving numbers, it highlights that ad spend spiked on one campaign while clicks plummeted, pointing directly to a spending issue.

### Scaling up my brand's visibility in new markets
A brand manager wants to verify coverage across three different regions. They ask the agent to list all profiles, instantly seeing which international marketplaces are currently connected and ready for campaign audits.

### Auditing a massive keyword portfolio for waste
The marketer needs to find wasteful bidding terms. They use the tool to list SP keywords across several ad groups, allowing them to spot duplicate or irrelevant searches that are draining the budget.

### Preparing data for an external BI dashboard
A data analyst needs historical metrics for a quarterly review. They ask the agent to request and check the status of a comprehensive performance report, getting the Report ID and confirming when the structured data will be available.

## Benefits

- Streamline campaign reviews: Instead of checking multiple dashboards, you can list all Sponsored Products campaigns or list Sponsored Brands campaigns to get a unified view.
- Deep keyword analysis: Use the agent to retrieve granular reports on keywords. You'll quickly identify which targeted search terms are underperforming and need immediate bid adjustments.
- Global oversight: The ability to list advertiser profiles means you don't have to switch contexts; manage campaigns across multiple global Amazon marketplaces from one place.
- Time savings with reporting: Requesting a performance report is fast, but the agent also checks the status, so you never waste time waiting for data that hasn't finished compiling.
- Better budget control: By listing ad groups and targeted keywords, you can verify that your products are only bidding on the right search terms, preventing unnecessary spend.

## How It Works

The bottom line is: you talk to it like talking to a marketing analyst; it handles all the API calls and report generation for you.

1. First, subscribe to this MCP and provide your Amazon Ads Client ID, Secret, Refresh Token, and Region details.
2. Next, use your AI client to ask natural language questions—like 'Show me all campaigns for the US market' or 'Request a report for last week'.
3. Finally, your agent executes the necessary tool calls, pulling data directly into the chat interface. You review the insights and get actionable recommendations.

## Frequently Asked Questions

**How do I use the Amazon Ads MCP to audit my campaigns?**
You ask your agent to list all active Sponsored Products and Sponsored Brands campaigns. It pulls up a comprehensive summary, showing you current budgets and status across multiple global marketplaces at once.

**Can this MCP help me find underperforming keywords?**
Yes. You can instruct the agent to pull keyword reports for your Sponsored Products campaigns. It will analyze the data and flag specific search terms that are spending money but generating low click volume.

**What if I need performance data from last month?**
You simply ask the agent to request a historical report, specifying the date range. The tool handles submitting this complex request and allows you to track its status until it's ready for download.

**Does Amazon Ads MCP cover multiple regions/countries?**
Absolutely. By listing your advertiser profiles first, the agent lets you manage campaigns across different global marketplaces without having to switch accounts manually.

**Is this better than just exporting reports myself?**
It’s much faster and more conversational. Instead of downloading a massive CSV and spending time cleaning it, the agent pulls the data into chat and gives you immediate, actionable insights based on your questions.