# Amplemarket MCP for AI Agents MCP > Amplemarket automates professional B2B sales and lead generation directly through your AI agent. This MCP lets you find high-intent contacts, manage entire outreach sequences, build organized prospect lists, and trigger custom marketing playbooks without lifting a finger. ## Overview - **Category:** sales-automation - **Price:** Free - **Tags:** b2b-sales, outbound-sequences, lead-scoring, prospecting, sales-intelligence ## Description Stop manually copying contact data into spreadsheets or juggling multiple platforms just to run an outreach campaign. Amplemarket connects your sales processes directly to your AI agent. This means you can run complex outbound strategies using simple natural language commands—no complicated API calls needed. Your agent handles the entire lifecycle of a prospect, from identifying key decision-makers at target companies to building them into organized lead lists and enrolling them in follow-up sequences. It's like having an SDR on call 24/7 that never gets tired. If you’ve used other dedicated sales tools but wish they could just talk to your AI client, this MCP is it. By connecting Amplemarket through the Vinkius catalog, you give your agent the power to perform full-scale lead orchestration. Need to launch a highly specific campaign? Your agent can search for people based on job title or company attributes and then trigger custom marketing playbooks using dynamic data entries. It’s about automating entire sales cycles, ensuring every prospect gets the right message at the perfect time. ## Tools ### search_people Finds B2B contacts within Amplemarket based on detailed professional criteria. ### find_person Locates a specific individual contact by name or other unique identifiers. ### list_lead_lists Retrieves the names of all lead lists currently set up in your Amplemarket account. ### create_lead_list Sets up a brand new, named list to organize specific groups of leads for future campaigns. ### add_leads_to_list Moves selected contacts into an existing lead list you've created or retrieved. ### list_sequences Shows all available outreach sequences that are ready to be used for follow-up campaigns. ### add_leads_to_sequence Enrolls a group of leads into an active sequence, kicking off the automated communication flow. ### trigger_custom_signal Runs a custom marketing playbook by pushing specific data entries to Amplemarket's Duo Copilot system. ## Prompt Examples **Prompt:** ``` Find me high-level contacts in the finance sector with a job title like Director of Investments. ``` **Response:** ``` **Search Results: Finance Sector** * [Name]: Jane Doe, Title: Director of Investments, Company: Global Capital Inc. (High Intent) * [Name]: John Smith, Title: Senior Portfolio Manager, Company: Apex Financial Group (Medium Intent) * [Name]: Sarah Lee, Title: Investment Analyst, Company: Stellar Bank (Low Intent) I found 45 profiles matching your criteria. Do you want me to add these top 10 results to a new list called 'Q2 Finance Leads'? ``` **Prompt:** ``` What sequences are active right now for our enterprise clients? ``` **Response:** ``` **Available Outreach Sequences:** 1. **Enterprise Onboarding (Active):** Focuses on implementation details. 2. **Q3 Renewal Nurture (Paused):** Best used in late August. 3. **Demo Follow-up (Active):** 7-day cadence for demo attendees. I recommend the 'Demo Follow-up' sequence for new leads today. Shall I add the profiles we just found to it? ``` **Prompt:** ``` Trigger a signal for lead john@testcorp.com because he visited our pricing page. ``` **Response:** ``` **Signal Deployment Confirmation** Successfully pushed data entry to the 'Pricing Visit' custom signal. Duo Copilot is now evaluating this highly engaged lead and will automatically generate a personalized sequence draft, focusing on Enterprise Tier features for john@testcorp.com. ``` ## Capabilities ### Search for High-Value Contacts Your agent finds B2B profiles by filtering criteria like job title or company attributes. ### Manage Prospect Lists You create and manage organized groups of leads, ensuring your prospecting efforts stay clean and actionable. ### Automate Outreach Workflows The agent lists available outreach sequences and automatically adds new prospects to keep follow-ups running consistently. ### Trigger Custom Marketing Playbooks You initiate personalized campaigns by pushing dynamic data entries, triggering custom signals within your platform. ### Review Sales Data Quickly Your agent pulls up contact details or checks the status of active sequences right in your chat interface. ## Use Cases ### Targeting a new industry vertical A manager needs 50 contacts who are VPs of Engineering at mid-sized SaaS companies. They ask their agent to search for people, and it uses the `search_people` tool to deliver a ready list they can instantly organize. ### Running a quarterly re-engagement campaign A rep finds 20 lapsed contacts and needs them in a specific sequence. They ask the agent to find the right sequence, then use `add_leads_to_sequence` to enroll all 20 at once. ### Launching an event-driven follow-up A company hosts a webinar and gets a list of attendees. The growth hacker asks the agent to trigger a custom signal using `trigger_custom_signal`, launching a personalized follow-up playbook for every attendee. ### Organizing leads from multiple sources A team collects prospects from various sources (conferences, ads). They ask the agent to create a new list and use `add_leads_to_list` to dump all raw contacts into one place for review. ## Benefits - Find high-quality prospects instantly. Instead of manual searches, you tell your agent to find people by job title or company, running the `search_people` tool automatically. - Keep your data clean with list management. You can easily create a new list using `create_lead_list`, then use `add_leads_to_list` to organize contacts without juggling spreadsheets. - Maintain consistent follow-up. Your agent handles the outreach by listing sequences (`list_sequences`) and adding leads directly via `add_leads_to_sequence`—zero manual clicks required. - Personalize at scale. You can launch advanced, tailored playbooks by using `trigger_custom_signal`, sending dynamic data to specific marketing channels. - Save time on research. The MCP lets your agent pull up contact details and sequence statuses right in the chat interface, saving you from switching tabs. ## How It Works The bottom line is, you speak naturally to your AI client, and it uses Amplemarket to execute complex sales tasks. 1. Subscribe to Amplemarket via the Vinkius catalog and enter your API Key. 2. Connect your preferred AI client, giving it permission to access your sales data. 3. Tell your agent what you need—for example, 'Find all VPs of Sales at tech companies' or 'Add these leads to the Q1 outreach sequence'. ## Frequently Asked Questions **How does the Amplemarket MCP help me find new B2B leads?** The agent finds contacts by letting you filter based on specific job titles or company names, so you don't have to guess. It uses the `search_people` tool to give you a precise list of potential prospects ready for outreach. **Can Amplemarket MCP automate my follow-up emails?** Yes, it manages your entire sequence. You can use the agent to add leads to specific sequences, ensuring consistent and timely follow-ups without you having to manually send anything. **What if I need to run a special campaign based on external data?** You trigger custom playbooks using `trigger_custom_signal`. This lets your agent push specific, dynamic information into the system to launch highly tailored campaigns instantly. **Is Amplemarket MCP better than just keeping a spreadsheet of leads?** Absolutely. A spreadsheet is static; this MCP makes your data actionable. It lets you organize contacts into groups and then automatically use those groups for outreach, turning raw names into real pipeline activity. **Does Amplemarket MCP handle lead list organization?** Yes. You can create new lists using `create_lead_list` and then easily add contacts to them with `add_leads_to_list`, keeping your prospecting efforts clean and ready for the next stage.