# Appier MCP for AI Agents MCP > Appier MCP lets your AI agents pull marketing performance data straight out of complex dashboards. Stop jumping between tabs to check metrics. You can analyze predictive audience segments, list active campaigns, and retrieve full analytics like ROAS or CPC—all by asking natural language questions. ## Overview - **Category:** marketing-automation - **Price:** Free - **Tags:** predictive-analytics, campaign-management, audience-targeting, conversion-tracking, cross-channel-marketing, ad-tech ## Description This connector brings Appier's advanced marketing intelligence directly into your chat interface. Instead of navigating clunky dashboards just to get a quick performance metric, you talk to your AI agent instead. You can instantly see details about active campaigns and drill down into specific configurations without leaving your workflow. Need to know how many users are likely to churn or what segments bought high-value items last month? Just ask. The MCP lets you analyze predictive audiences, view segment sizes, and get full performance analytics for any campaign. Everything—from listing available ML prediction models to fetching historical conversion events like signups—is accessible via conversational prompts. You connect this Appier data through the Vinkius Catalog, giving your AI client access to a massive library of tools alongside your marketing intelligence. ## Tools ### list_campaigns Retrieves a list of all active marketing campaigns configured in Appier. ### get_campaign Fetches specific, detailed data about one particular marketing campaign. ### list_audiences Generates a list of all defined target audiences for your campaigns. ### get_audience Provides detailed criteria and size information for one specific audience group. ### list_segments Lists all the custom, user-defined segments used within your marketing efforts. ### list_predictions Shows a list of available machine learning prediction models (like Churn Risk). ### list_conversions Provides a record of all tracked conversion event types, such as purchases or signups. ### get_campaign_analytics Pulls comprehensive performance metrics, including CTR, CPC, and ROAS, for a given campaign. ## Prompt Examples **Prompt:** ``` What's our overall ROAS and total conversions for the High LTV Predict campaign? ``` **Response:** ``` **High LTV Predict (ID: cmp_ltv) Analytics** * **Overall ROAS:** 450% * **Avg. CPC:** $0.98 * **Total Conversions Tracked:** 2,100 We recommend cross-referencing this with the 'Purchase Propensity Engine' to see who drove these sales. ``` **Prompt:** ``` Can you list all active campaigns and tell me their status? ``` **Response:** ``` You have **3** active campaigns right now: 1. *Q3 Retargeting (ID: cmp_q3rtg)*: Running well, high engagement. 2. *Abandoned Cart Rescue (ID: cmp_abrt)*: Needs a review; ROAS dipped last week. 3. *High LTV Predict (ID: cmp_ltv)*: Performing optimally. ``` **Prompt:** ``` Show me the criteria used for our 'Active Signups' segment. ``` **Response:** ``` **Segment Details: Active Signups** This segment includes users who: * Registered within the last 30 days. * Visited the pricing page at least twice. * Did not open a marketing email in the last 7 days. Currently, this segment has an estimated size of **15,400** users. ``` ## Capabilities ### list_campaigns Lists all AI marketing campaigns in Appier. ### get_campaign Retrieves full details for a specific marketing campaign by its name or ID. ### list_audiences Generates a complete list of all target audiences you have configured. ### get_audience Retrieves detailed information about any single, specific audience group. ### list_segments Shows a list of all user-configured segments used for marketing targeting. ### list_predictions Lists every available machine learning prediction model currently running in Appier. ### list_conversions Provides a list of all conversion events that Appier is tracking for measurement. ### get_campaign_analytics Fetches comprehensive performance metrics, including CTR, CPC, and ROAS, for a specified campaign. ## Use Cases ### Evaluating Campaign Success You need to know if your 'Q3 Retargeting' campaign worked. You ask the agent for analytics, and it returns a clear report showing the ROAS is at 310% and CPC averages $1.15. ### Identifying At-Risk Customers Before sending an email blast, you prompt the MCP to list predictions and get details on the 'Churn Risk Model'. You immediately identify a segment that needs intervention. ### Cross-Checking Marketing Data You want to know if the high conversion rate shown in your spreadsheet is accurate. You use `get_campaign_analytics` to pull verified, real-time data for cross-referencing. ## Benefits - Get instant, accurate analytics. Instead of waiting for a dashboard refresh, you prompt the agent to fetch full metrics like ROAS and CPC right now. - Understand your user base better. You can list all target audiences and get details on segment criteria, helping you refine who gets your ads. - Forecast future losses or gains. By listing available AI prediction models, you analyze risks (like churn) before they impact sales figures. - Consolidate conversion data. You view historical tracking events, like purchases or signups, without having to check the analytics platform directly. - Manage campaigns conversationally. List all active marketing campaigns and get deep configuration details without clicking through menus. ## How It Works The bottom line is that you get to talk to your marketing data instead of clicking through dashboards. 1. Subscribe to this Appier MCP on Vinkius. 2. Input your necessary Appier API Key and API URL into your preferred AI client. 3. Ask your agent a direct question, like 'What's the ROAS for Q3 Retargeting?' and receive performance reports instantly. ## Frequently Asked Questions **How does the Appier MCP help me check my campaign performance?** You simply ask your agent for metrics like ROAS or CPC. The MCP pulls the data directly from Appier's backend, giving you instant reports without opening a dashboard. **Can I use the Appier MCP to find out who is likely to churn?** Yes. You can list and analyze predictive models like 'Churn Risk Model.' Your agent identifies specific segments of users that need immediate attention or re-engagement. **What kind of data can I get about my audience groups?** You can view the criteria used to build any segment and even see how many people belong to it. This helps you ensure your targeting is precise before launching a campaign. **Is the Appier MCP better than just looking at my ad platform?** It's better because it synthesizes data. Instead of getting siloed metrics, it combines predictive modeling (like purchase likelihood) with real-time performance analytics in one chat window. **What if I need to check multiple campaigns at once?** You can ask the agent to list all running campaigns and then request a comparative analysis, pulling key metrics for several campaigns simultaneously so you don't miss anything important.