# Denim MCP MCP > Denim lets your agent manage marketing campaigns for financial services. You can track subscriber profiles, review performance metrics across multiple channels, and automate workflows directly via natural conversation. ## Overview - **Category:** marketing-automation - **Price:** Free - **Tags:** financial-services, multi-channel-marketing, campaign-management, subscriber-segmentation, marketing-analytics ## Description Need to run a multi-channel campaign but hate jumping between dashboards? This MCP connects you straight into the Denim platform. Your agent handles everything: listing active campaigns, checking which audience segments exist, or finding out if an automated email sequence is running smoothly. It pulls subscriber profiles and behavioral data from your core database so you don't have to manually search for leads. When you connect it through Vinkius, you get access to all these functions in one place—no more switching apps. It’s about using conversation instead of clicks. You can ask your agent to check the performance metrics for a specific campaign or pull a list of contacts that haven't opened an email in three months. This cuts out hours of manual reporting, letting you focus on what matters: making better campaigns. ## Tools ### add_new_contact Adds a new contact record to your Denim database. ### get_account_metadata Retrieves usage settings and operational limits for your Denim account. ### get_campaign_analytics Pulls performance metrics for a specific marketing campaign. ### get_campaign_details Retrieves detailed settings and configurations for one of your campaigns. ### list_active_automations Lists all automated marketing workflows currently running in the system. ### list_marketing_campaigns Lists every marketing campaign that exists in your Denim account. ### list_crm_contacts Lists all contacts and leads stored in the system's core database. ### list_audience_segments Retrieves a list of configured audience segments available for targeting. ### list_email_templates Retrieves a list of all available marketing templates for emails. ### search_active_campaigns Searches for running campaigns using a keyword or phrase. ## Prompt Examples **Prompt:** ``` List all active marketing campaigns. ``` **Response:** ``` I've found 4 active campaigns, including 'Mortgage Refinance 2024' and 'Wealth Management Newsletter'. Would you like to see the performance metrics for the largest one? ``` **Prompt:** ``` Show me the engagement stats for the 'Summer Savings' campaign. ``` **Response:** ``` The 'Summer Savings' campaign has an open rate of 28% and a click-through rate of 4.5%. A total of 1,200 unique clicks were recorded. Should I list the top links clicked? ``` **Prompt:** ``` Find contact profile for 'user@example.com'. ``` **Response:** ``` I've retrieved the profile for 'user@example.com'. They are currently 'Subscribed' and part of the 'High Net Worth' segment. Their last interaction was with the 'Q2 Investment Update' email. Would you like to see their full behavioral history? ``` ## Capabilities ### Audit marketing efforts List and get performance metrics for every current or past marketing campaign. ### Manage contact data Access, list, or add new subscriber profiles and behavioral metadata directly to your database. ### Track automation status See which automated workflows and drip sequences are active in the system. ### Define target groups List existing audience segments based on structural definitions or filtering criteria. ### Review templates Get a list of all available marketing email templates you can use. ## Use Cases ### Need a quick campaign health check? A Marketing Director needs to know if the 'Wealth Management Newsletter' is running and how it performed last week. They ask their agent, which then uses `list_marketing_campaigns` and `get_campaign_analytics` to deliver an immediate summary of open rates and clicks. ### Onboarding a new high-value lead. A Sales Ops team member gets a hot referral. Instead of opening the CRM, they tell their agent to `add_new_contact` with the details. The system immediately records them and tags them for follow-up. ### Auditing campaign setup. A Digital Marketer needs to see if there's an existing segment for 'High Net Worth'. They ask their agent to `list_audience_segments`, confirming the data structure before starting a new automation. ### Debugging workflows. The team notices engagement is dropping. They use `list_active_automations` to review all current drip sequences, quickly identifying an outdated workflow that needs adjustment. ## Benefits - Stop manually checking dashboards. Your agent can `list_marketing_campaigns` or use `search_active_campaigns` to pull campaign status instantly. - You don't need to jump to the CRM tab. Use `list_crm_contacts` and `add_new_contact` to manage contact data without leaving your chat interface. - Keep up with complex funnels by calling `list_active_automations`. You know right away if a drip sequence is stuck or running as expected. - Targeting becomes simpler. Use the tool that lists audience segments (`list_audience_segments`) to ensure your campaigns hit the right people. - Get deep insights into performance metrics. Instead of viewing reports, you can ask for `get_campaign_analytics` on demand. ## How It Works The bottom line is that talking to your AI client gives you access to all the reporting and management tools in the Denim platform without ever logging into it manually. 1. Connect the Denim MCP to your agent client and authorize it using your API Key. 2. Ask your agent to perform an action, like listing campaigns or finding a contact profile. 3. The agent executes the command against Denim and returns structured data for you to read. ## Frequently Asked Questions **How do I check campaign performance using the get_campaign_analytics tool?** You ask your agent for `get_campaign_analytics` and specify which campaign you want. It pulls the specific metrics—like open rates or clicks—without needing to log into the analytics dashboard. **Can I list all my contacts using the list_crm_contacts tool?** Yes, simply ask your agent to use `list_crm_contacts`. This pulls a full roster of everyone in the system so you can audit who's subscribed or needs follow-up. **What is the difference between list_marketing_campaigns and search_active_campaigns?** Use `list_marketing_campaigns` to see every campaign, whether active or dormant. Use `search_active_campaigns` when you only care about running campaigns and need to filter by a keyword. **How do I get detailed info on an existing campaign?** You use the `get_campaign_details` tool. This provides deep settings and configurations for that specific campaign, going beyond just the general analytics. **What does the `get_account_metadata` tool retrieve about my Denim account?** It retrieves your current settings and usage limits. You get immediate visibility into your API caps, which helps you avoid unexpected rate limiting when running complex campaigns through your AI client. **How do I use the `add_new_contact` tool?** You just provide the necessary details (name, email, etc.), and it immediately adds a new record to your Denim database. This lets you capture leads or contacts found outside of standard forms directly via chat. **Can I audit my ongoing customer journeys using `list_active_automations`?** Yes, this command lists every active marketing workflow and drip sequence. You can quickly check that your automated engagement processes are running correctly and consistently without needing manual checks. **If I need to find a specific copy style, how does `list_email_templates` help?** It displays all the marketing templates available in your account. You can browse these stored resources to ensure your agent uses the proper branding or approved copy when drafting new email sequences. **How do I get a Denim API Key?** Log in to your Denim account, navigate to **Settings > API**, and you can generate or retrieve your unique API Key from that section. **Can the agent send new campaigns?** This integration currently focuses on monitoring existing campaigns, segments, and analytics. Creating or launching new campaigns should be handled via the Denim dashboard. **Does the integration show real-time engagement?** Yes, you can use the get_campaign_analytics tool to retrieve the latest reported engagement metrics for any of your active campaigns.