# Digital Turbine MCP for AI Agents MCP

> Digital Turbine connects your AI agent to a massive amount of mobile growth and monetization data. You can manage user acquisition campaigns, track app revenue performance, and monitor real-time install metrics simply by talking to your client. It pulls detailed information on everything from ad unit settings and floor prices to historical financial telemetry across your entire mobile portfolio.

## Overview
- **Category:** business-intelligence
- **Price:** Free
- **Tags:** user-acquisition, ad-monetization, performance-analytics, revenue-reporting, mobile-growth

## Description

Managing mobile marketing data used to mean logging into three different dashboards, running reports manually, and spending hours correlating spreadsheets. This MCP changes that entirely. Now, you can use natural conversation with your AI client to pull complex data points—like the precise revenue generated by a specific ad placement last Tuesday, or checking the current acquisition cost for an active campaign—and get instant answers. It lets your agent access granular details on everything from app monetization health to overall performance summaries.

Connecting Digital Turbine through Vinkius gives you centralized control over your growth stack. You no longer need to switch context between ad platforms and analytics tools; just ask your AI client, and it pulls the necessary campaign metrics or financial reports directly into the chat window for immediate review.

## Tools

### get_platform_metadata
Retrieves the technical limits and metadata for your Digital Turbine account setup.

### get_app_monetization_details
Provides specific details and current status for how a particular mobile app is monetized.

### get_campaign_analytics
Pulls detailed operational settings and performance metrics for one selected campaign.

### get_performance_summary
Retrieves quick, high-level summaries of key industry metrics like installs and CTR.

### get_revenue_report
Generates a comprehensive financial report showing ad revenue for any defined date range.

### list_monetized_apps
Returns a full list of all mobile applications connected and optimized for monetization.

### list_growth_campaigns
Provides an exhaustive list of every growth or acquisition campaign in your account.

### list_high_engagement_campaigns
Identifies campaigns that meet a predefined threshold for high click-through rates (CTR).

### list_top_performing_apps
Pinpoints the mobile applications currently generating the highest revenue in your account.

### search_campaigns_by_name
Finds specific campaigns using a simple keyword search against their name.

## Prompt Examples

**Prompt:** 
```
Show me a revenue report for Game App X from last week.
```

**Response:** 
```
**Revenue Report: Game App X**

*   **Period:** 2026-06-15 to 2026-06-21
*   **Total Revenue:** **$12,450 USD**
*   **Key Insights:**
    *   Best Performing Placement: Rewarded Video - Main Menu (35% of revenue)
    *   Avg. Daily Rev: $1,807

✅ *I also checked the fill rate for this app and it looks solid at 92%.*
```

**Prompt:** 
```
What's the average CTR for our Summer Sale campaign?
```

**Response:** 
```
**Campaign Analysis: Summer Sale**

*   **Average CTR:** **3.8%**
*   **Performance Breakdown:**
    *   Region: EU (Highest performance)
    *   Device Type: Android (Best conversion rate)
    *   Asset Focus: Video Ads

💡 *You might want to check the acquisition cost against this CTR.*
```

**Prompt:** 
```
List all my active UA campaigns and their current install counts.
```

**Response:** 
```
I found 4 active campaigns:

| Campaign Name | Status | Current Installs |
| :--- | :--- | :---: |
| Global Android Launch | Active | 15,200 |
| US iOS Promo | Active | 9,850 |
| Brazil Pilot Test | Pending | 450 |
| Asia Summer Push | Active | 6,112 |

Do you want me to run a deep dive on the acquisition costs for any of these?
```

## Capabilities

### List all active campaigns
Retrieves a list of every mobile growth and acquisition campaign configured in your account.

### Check app monetization health
Gets detailed settings, status, and performance metrics for any specific monetized mobile application.

### Analyze campaign performance
Pulls deep operational settings and performance data for a chosen growth or acquisition campaign.

### Get high-level performance summaries
Retrieves quick snapshots of key metrics, including total installs, impressions, and click-through rates.

### Generate historical revenue reports
Builds a financial report detailing ad revenue for any user-defined date range across your apps.

## Use Cases

### Auditing Q3 Campaign Delivery
A Growth Lead needs to know the acquisition cost for all campaigns from July. They ask their agent to run `list_growth_campaigns` and then use the campaign details tool on each one, getting a consolidated summary of performance.

### Checking Ad Unit Health Post-Update
An App Developer updated an ad unit and needs to confirm if the floor price was set correctly. They ask their agent to use `get_app_monetization_details` on the specific app ID, validating the setup instantly.

### Finding Campaigns that Need Attention
A UA Manager needs to quickly find campaigns with unusually high engagement. They ask their agent to run `list_high_engagement_campaigns`, filtering out underperforming assets immediately.

## Benefits

- Stop guessing about campaign performance. Using `get_campaign_analytics` lets your agent pull specific settings and metrics instantly.
- Never manually compile reports again. The `get_revenue_report` tool builds detailed financial telemetry for any date range in seconds.
- Get a full health picture of your monetization strategy by using `list_monetized_apps` to audit all active ad unit setups.
- Instantly see which apps are making the most money. Running `list_top_performing_apps` cuts through the noise and shows only the revenue leaders.
- Quickly assess portfolio health with `get_performance_summary`, giving you immediate access to installs, impressions, and CTR without running a full report.

## How It Works

The bottom line is: your AI client turns complex reporting queries into simple chat commands.

1. Connect this MCP to your AI client and authorize it using your Digital Turbine API Key.
2. Ask your agent a natural language question, such as 'What was the ad revenue for Game App X last month?'
3. Your agent runs the necessary data retrieval tool, processes the metrics, and presents you with an immediate, conversational answer.

## Frequently Asked Questions

**How do I get a Digital Turbine API Key?**
Log in to your Digital Turbine dashboard, navigate to the API section in your account settings, and you can generate or retrieve your unique API Key from there.

**Can the agent show real-time install data?**
Yes, you can use the get_performance_summary tool to retrieve the latest reported install counts and engagement metrics for your campaigns.

**Does the integration support revenue reporting?**
Yes, the get_revenue_report tool allows the agent to retrieve financial telemetry for specific date ranges, mapping earnings across your portolio.