# DISQO MCP MCP > DISQO manages deep consumer insight projects, allowing your agent to track audience panels and monitor behavioral metrics instantly. Use this MCP to run live research simulations, check project statuses across dozens of campaigns, and pull structured data points on what consumers are actually doing right now. ## Overview - **Category:** marketing-automation - **Price:** Free - **Tags:** consumer-insights, behavioral-data, market-research, audience-tracking, survey-data, data-metrics ## Description This connection lets you manage complex market research without leaving your chat window. You don't need a developer; you just talk to it. Instead of jumping through multiple dashboards or running custom queries to track audience performance, you simply ask for the data. It pulls reports and trends directly into your conversation. Need to see what consumer segments are most active? Just ask. Want to know if your current research project is on schedule? Get that status right away. Everything—from listing all ongoing campaigns to finding specific behavioral metrics—is available through a single point of connection. This whole process runs smoothly inside the Vinkius catalog, so you connect once and get access to deep insight tracking across every tool you need. ## Tools ### get_platform_metadata Retrieves general account details, including metadata and usage quotas for your DISQO platform. ### get_project_details Pulls the specific settings and current operational status for one chosen consumer insight project. ### quick_behavioral_audit Generates an immediate, high-level summary of the most actively tracked consumer behaviors across the platform. ### list_running_research_projects Identifies which research projects are currently in the active data collection phase and running live. ### list_research_audiences Lists every defined consumer group you can target for a study or survey. ### list_consumer_insights Retrieves a list of existing consumer insights and performance reports that are ready for review. ### list_behavioral_metrics Lists all available data points describing how consumers interact with products or services. ### list_insight_projects Provides an overview list of every consumer insight project currently managed in your account. ### list_largest_research_panels Identifies specific audience segments that have the highest number of available participants for research. ### search_insights_by_keyword Finds and reports on specific insights or performance metrics using a simple search term. ## Prompt Examples **Prompt:** ``` List all active research projects. ``` **Response:** ``` I've found 3 active projects in your DISQO account, including 'E-commerce Trends Q3' and 'Consumer Electronics Audit'. Would you like to see the panel size for the e-commerce project? ``` **Prompt:** ``` Show me the top behavioral metrics being tracked. ``` **Response:** ``` The most active metrics in your account are 'Mobile App Engagement', 'Cross-Device Browsing Habits', and 'Search Intent Patterns'. Would you like a detailed breakdown of the 'Search Intent' data? ``` **Prompt:** ``` Which research audience has the largest panel size? ``` **Response:** ``` The 'US-Based Millennial Shoppers' audience has the largest panel with 1.2 million verified members. The second largest is 'European Tech Enthusiasts' with 850,000 members. Should I list the demographic filters for either of these groups? ``` ## Capabilities ### Check project status Retrieve detailed settings and current execution status for any consumer research project. ### Identify audience segments List all defined customer groups or identify the largest available panels for your target demographics. ### Audit behavioral metrics Get a high-level summary of the most active consumer behaviors and data points tracked by the platform. ### Search reports by topic Find specific, pre-processed consumer insights or performance reports using simple keywords. ### Review system health Check your account's current metadata and any usage limits to ensure smooth operation. ## Use Cases ### Diagnosing an engagement drop The team noticed user activity dropped 15% this week. The agent first runs `quick_behavioral_audit` for immediate context, then uses `list_running_research_projects` to see if any recent project changes correlate with the dip, pinpointing the source of the problem. ### Scoping a new product launch A brand strategist needs to know who to target. They ask the agent to run `list_research_audiences` and then follow up with `list_largest_research_panels` to find the ideal, highly available segment for their test group. ### Quarterly review preparation A data analyst needs a report on 'mobile usage patterns'. They use `search_insights_by_keyword` first. If that's too narrow, they broaden the scope by calling `list_behavioral_metrics` to see all available related data points. ### Checking campaign readiness The project manager needs to know if two key campaigns are ready to run. They use `list_insight_projects` to get the master list, then call `get_project_details` on each one to confirm their specific settings and status. ## Benefits - You don't have to check dashboards. Need a status update on the 'Holiday Trend' project? Just ask for `get_project_details`, and your agent delivers the current state immediately. - Finding talent is fast. Instead of guessing, use `list_largest_research_panels` to pinpoint which demographics have the most available participants right now. - Audit major trends in seconds. The `quick_behavioral_audit` tool gives you a summary of top-level behavioral metrics—no deep dive needed just yet. - Avoid data silos. Use `list_consumer_insights` and then run `search_insights_by_keyword` to pull reports on one topic across multiple campaigns simultaneously. - Keep track of who's available. Running `list_research_audiences` lets you see every defined group, making it simple to scope out a new study. ## How It Works The bottom line is: it turns complex API interactions into natural conversation. 1. Connect the DISQO MCP to your AI client. You authorize access using your provided API Key. 2. Tell your agent what you need—for example, 'What are the biggest panels available?' or 'Check the status of the Q3 campaign.' 3. Your agent runs the necessary tool calls and returns a synthesized answer containing structured data points. ## Frequently Asked Questions **How do I check if my account has usage limits with DISQO MCP?** You run `get_platform_metadata`. This tool immediately shows you your current usage and any defined quota limits for the platform, stopping you from running costly reports unnecessarily. **What is the best way to find a target audience with enough members?** Run `list_research_audiences` first to see all options. Then use `list_largest_research_panels` to narrow down which of those groups has the most verified participants available for your study. **Do I need to know what behavioral metrics before using DISQO MCP?** Not necessarily, but it helps. Running `list_behavioral_metrics` gives you a complete dictionary of every data point the system tracks, letting you guide your agent with precise terminology. **How can I check if multiple research projects are active?** Use `list_running_research_projects`. This tool filters out completed or paused studies and gives you a list of everything that's actively gathering data right now. **What is the necessary setup process when I use my AI client with `get_platform_metadata`?** You must authorize your agent using a DISQO API Key, which you find in your platform settings. This key allows your MCP to access metadata and usage limits across your entire account. **If I use `get_project_details`, what specific information about a research project can my AI agent retrieve?** This tool gives you the full configuration, detailed settings, and execution status for any single DISQO project. It's perfect for deep-diving into a project's internal mechanics. **How do I use `search_insights_by_keyword` to find specific reports or trends?** The tool searches consumer insights using text keywords, so you can pinpoint relevant topics quickly. Remember that the results are keyword matches; follow up with a request to view the actual report data. **How do I use `list_research_audiences` to see every defined audience segment?** This command provides a complete list of all established consumer audiences. You can review these segments side-by-side to determine which demographics are best suited for your current research goals. **How do I get a DISQO API Key?** Log in to your DISQO platform account, navigate to the API section in your organization settings, and you can generate or retrieve your unique API Key from there. Note that API access may require a specific plan. **Can the agent show real-time consumer behavior?** Yes, you can use the list_behavioral_metrics tool to retrieve available consumer data points and high-level trends as reported by the DISQO behavioral data platform. **Is the integration secure for sensitive research data?** Absolutely. This integration uses official DISCO API protocols and only accesses the projects and insights exposed via your API key permissions, ensuring enterprise-grade research security.