# Guerrilla Marketing MCP

> Guerrilla Marketing validates growth strategies by forcing a rigorous, zero-cost financial and tactical review. This tool checks if any marketing idea is truly free of media spend, pinpointing the exact attention ambush point, designing a shareable trigger, assessing all legal and reputational risks, and connecting the resulting buzz directly to tracked revenue.

## Overview
- **Category:** productivity
- **Price:** Free
- **Tags:** guerrilla-marketing, zero-cac, structured-reasoning, decision-pivots, growth-hacking, viral-marketing, ambush-marketing, agentic-pipeline

## Description

Most people think 'guerrilla marketing' just means being creative. They’re wrong. Real guerrilla tactics are about discipline: zero media cost, precision targeting, and guaranteed traceability back to money. This MCP forces your agent to prove all three. You don't get vague advice; you get a verdict. The system checks if the tactic requires any paid ad spend, which immediately disqualifies it as 'guerrilla.' It demands an exact location—not just 'social media,' but a specific subreddit or Slack channel where your ideal customer is unguarded. Furthermore, it forces you to design why someone would share the content; simple buzz doesn't count. You also have to trace everything: if a person sees the stunt, how does that lead to them making a purchase? If any of these checkpoints fail—if costs are hidden or attribution paths are missing—the entire plan fails validation.

## Tools

### validate_guerrilla_tactic
Runs a structured analysis on a proposed tactic to confirm zero media spend, identify precise ambush points, design sharing mechanisms, assess risks, and define revenue attribution.

## Prompt Examples

**Prompt:** 
```
I want to grow my SaaS by creating viral content on social media. Validate this guerrilla tactic.
```

**Response:** 
```
Verdict: SPRAY_AND_PRAY. 'Social media' is not an ambush point — it's a continent. Where EXACTLY is your ICP's attention unguarded? Which subreddit, which Slack community, which HN thread type? Guerrilla is a sniper shot, not carpet bombing. Name the exact place and moment.
```

**Prompt:** 
```
My ICP is 'DevOps engineers at Series A startups who monitor r/devops and HN daily, frustrated with $200/month observability bills.' I'll write a detailed teardown of a competitor's pricing page, post it on r/devops the day they announce a price increase, with a UTM-tagged link to our free tier. The sharing trigger is outrage at price gouging. Risk: could be seen as competitor bashing — mitigated by keeping the tone factual and data-driven.
```

**Response:** 
```
Verdict: GUERRILLA_APPROVED. Zero cost (writing is sweat equity). Ambush point is precise (r/devops, timed to competitor's price increase announcement). Viral mechanism is designed (outrage at price gouging = high share trigger in DevOps community). Risk identified and mitigated (factual tone prevents bashing perception). Attribution path defined (UTM-tagged link to free tier). CAC = $0. Execute.
```

**Prompt:** 
```
I want to boost our brand awareness by doing a creative stunt at a tech conference. We'd hire actors to wear branded t-shirts and hand out stickers in the hallway. Validate as guerrilla.
```

**Response:** 
```
Verdict: BUDGET_BLOAT. Multiple failures. (1) Hiring actors is paid spend — not guerrilla. (2) 'Boost brand awareness' is a vanity outcome with no attribution path to revenue. (3) Handing out stickers is the oldest conference play in history — zero shareability, zero surprise factor. Strip the budget: do it yourself, in your own t-shirt, with a controversial sign that people photograph and share because it says something nobody else will say.
```

## Capabilities

### Prove zero media cost
The MCP validates if the proposed tactic relies solely on sweat equity, ensuring no paid ad spend is required.

### Identify ambush points
It determines the precise location and moment where your target customer's attention is unguarded for maximum impact.

### Design sharing mechanisms
The tool verifies that the tactic creates a built-in reason for users to share it with their network, rather than just consuming it.

### Assess legal and reputational risk
It performs an honest review of potential liabilities, covering everything from trademark infringement to platform ToS violations.

### Trace tactics to revenue
The MCP ensures a defined attribution path exists, linking the initial marketing hit directly to a quantifiable business outcome.

## Use Cases

### A brand wants visibility at a major conference.
Instead of hiring actors and handing out stickers, the agent runs the idea through validation. It fails because it requires paid talent (budget bloat) and lacks an attribution path. The fix is to write a controversial, zero-cost sign for your own booth that generates shares.

### A SaaS company needs fresh content ideas.
The team proposes posting general 'helpful tips' on social media. The agent fails this because 'social media' is too vague; it demands the specific community (e.g., r/devops) and a precise timing window, like when a competitor makes an announcement.

### A startup launches a new feature.
The product manager drafts a plan to generate 'buzz' by announcing it widely. The MCP rejects this because 'buzz' is untraceable. It forces the PM to define how that buzz—the initial mention or share—will be captured via a unique landing page and UTM link.

## Benefits

- Instead of vague ideas, you get a verdict. The system forces proof that the tactic is genuinely $0 media cost, which prevents budget creep before it starts.
- You stop guessing where to post. By identifying the exact ambush point—like a specific HN thread or Slack channel—you focus your efforts like a sniper shot, not a broadcast.
- It designs the 'why share' moment. The MCP requires naming the psychological trigger (outrage, utility, identity) so content actually spreads instead of dying silently.
- Risk is mandatory. Running through this MCP forces you to acknowledge legal and platform risks. You can't claim zero risk; you must identify it, making your plan more bulletproof.
- Every play connects to the bottom line. The attribution path requirement ensures that even a creative stunt has a clear UTM link or referral code tied to revenue.

## How It Works

The bottom line is that you get an immediate pass/fail report on your growth strategy based on five critical business disciplines.

1. You input your intended guerrilla tactic and target profile into the agent.
2. The system runs the plan against five mandatory checkpoints: zero cost, ambush location, shareability trigger, risk assessment, and attribution path.
3. The MCP returns a verdict: either 'GUERRILLA_APPROVED' with clear execution steps, or it fails validation and identifies the fatal flaw.

## Frequently Asked Questions

**Can I use validate_guerrilla_tactic to check if my ads are too expensive?**
Yes. The tool validates against zero media spend (zero CAC). If your plan requires any ad spending, even small amounts, it will fail validation because paid marketing isn't guerrilla.

**Does validate_guerrilla_tactic care if I use UTM links?**
It absolutely does. Defining the attribution path is mandatory. You must specify a tracking method like UTM tags, dedicated landing pages, or referral fields to prove the revenue link.

**What kind of ambush point should I target with validate_guerrilla_tactic?**
The tool requires precision: not 'LinkedIn,' but a specific group discussion or thread type on LinkedIn. The location and moment must be exact for the agent to approve it.

**Is there any way to bypass risk assessment in validate_guerrilla_tactic?**
No. Assessing legal, reputational, and platform risks is one of the MCP's non-negotiable checkpoints. Failure here automatically rejects the tactic.

**Can validate_guerrilla_tactic process multiple campaign ideas at once?**
Yes, you can batch process several plans. Feed the tool structured data containing distinct campaigns; it validates each one separately and returns a full array of individual verdicts for quick comparison.

**What does validate_guerrilla_tactic return if a tactic fails validation?**
It provides a detailed, structured rejection schema. The response names the exact failed pivot (e.g., zeroCostVerified) and specifies the precise constraint that needs remediation to pass.

**Are there usage limits or rate limits for calling validate_guerrilla_tactic?**
Yes, standard platform rate limiting is enforced to ensure system stability. If you exceed the allowed calls per minute, you'll receive an explicit error code signaling a temporary pause.

**Does validate_guerrilla_tactic require access to external databases or credentials?**
No, it operates purely on the logic and text you provide in the prompt. It doesn't need connections to your CRM or ad accounts; all validation happens internally based strictly on zero-CAC principles.

**Does Guerrilla Marketing generate marketing ideas?**
No. Guerrilla Marketing performs zero content generation. It forces the AI agent to PROVE its own guerrilla tactic is genuine — zero cost, precisely targeted, inherently shareable, risk-aware, and traceable to revenue. The agent does all the creative thinking — the tool catches budget creep, lazy targeting, wishful virality, and untraceable outcomes.

**What does it catch that a prompt instruction doesn't?**
Prompt instructions are suggestions — agents routinely ignore 'make sure it costs nothing.' Tool calls are obligations — the agent must fill every field. Beyond that, Guerrilla Marketing has 13 consistency rules that catch domain-specific anti-patterns: cost language in 'zero cost' plans (budget, spend, boost), vague channels as ambush points ('social media'), wishful thinking as viral mechanisms ('go viral', 'make noise'), dismissive risk assessments ('no risk'), and vanity metrics disguised as attribution ('track analytics').

**How is this different from Growth Strategist?**
Growth Strategist validates any growth tactic — paid or organic — against ICP specificity, channel fit, differentiation, evidence, and measurable outcomes. Guerrilla Marketing is narrower and more aggressive: it ONLY validates zero-cost tactics and adds three dimensions Growth Strategist doesn't cover — ambush point precision (where exactly is the ICP's attention unguarded), viral mechanism design (why would someone share this), and risk assessment (what could go wrong). Use Growth Strategist for strategy. Use Guerrilla Marketing when the constraint is literally $0.