# Instantly MCP

> Instantly. Connect this MCP to manage high-volume cold email outreach conversationally. Control entire campaign lifecycles, track real-time deliverability scores across multiple sending accounts, and add leads without leaving your agent's chat interface.

## Overview
- **Category:** sales-automation
- **Price:** Free
- **Tags:** cold-email, email-warmup, campaign-analytics, lead-management, deliverability, outreach-automation

## Description

This connection gives your AI client direct control over a professional cold email platform used for massive outreach campaigns. Instead of logging into a dashboard to check stats, you talk to your agent, and it handles the work. You can ask it to list all active campaigns or pause one that's performing poorly. Need more contacts? Tell your agent to add leads directly to an existing campaign. It also tracks account health, letting you monitor warm-up progress and deliverability scores across every sending mailbox. This is essential when scaling outreach rapidly. Vinkius makes this possible by connecting dozens of specialized tools into one chat experience, so you don't have to switch between multiple platforms to manage your entire lead generation process.

## Tools

### add_leads
Adds multiple new leads or contacts to a targeted campaign.

### get_account_stats
Retrieves summary statistics and the current warm-up status for sending accounts.

### get_campaign
Pulls full details, including setup parameters, for a specific campaign.

### get_campaign_analytics
Fetches detailed performance data like opens and replies for a selected campaign period.

### list_accounts
Lists all connected sending accounts to check how many are available for outreach.

### list_campaigns
Provides a list of every campaign currently set up on the platform.

### list_leads
Displays all the leads that are currently enrolled in a specific campaign.

### list_subsequences
Retrieves a list of sequential steps or segments within an outreach campaign.

### pause_campaign
Stops an active campaign from sending emails immediately, without deleting the setup.

### resume_campaign
Restarts a previously paused campaign so it continues its outreach sequence.

## Prompt Examples

**Prompt:** 
```
What's the open rate on my 'SaaS Founders Q2' campaign?
```

**Response:** 
```
Campaign 'SaaS Founders Q2': 1,200 leads enrolled. Open rate: 62%, Reply rate: 9%, Bounce rate: 1.8%. Sent from 8 accounts. Top performing variant: Subject line B (71% open rate).
```

**Prompt:** 
```
Check warm-up status on all my sending accounts.
```

**Response:** 
```
You have 12 sending accounts. 8 are fully warmed (score 90+), 3 in progress (scores 45-70, ETA 2 weeks), and 1 just started (score 15, ETA 4 weeks). All accounts showing healthy inbox placement rates above 85%.
```

**Prompt:** 
```
Add 50 leads to the 'Enterprise Outreach' campaign.
```

**Response:** 
```
50 leads added to 'Enterprise Outreach'. 48 accepted, 2 skipped (duplicates already in campaign). They'll start receiving emails based on your campaign schedule and sending account rotation.
```

## Capabilities

### Monitor Account Health
Check summary stats and warm-up progress for all connected sending accounts.

### Manage Campaigns
List, get details on, or temporarily pause an entire outreach campaign.

### Analyze Performance Data
Retrieve real-time analytics covering opens, bounces, and reply rates for any specific campaign.

### Add Audience Leads
Batch add new leads or contacts directly to a specified campaign list.

### View Campaign Structure
List all available campaign sequences and segments within the platform.

## Use Cases

### Responding to Poor Deliverability Reports
A client reports that their open rate dropped 20% this week. The agent uses get_campaign_analytics, narrowing the scope down to a specific date range and variant. It flags that the bounce rate spiked due to one poorly warmed account, allowing the user to immediately pause the campaign using pause_campaign.

### Mass Lead Injection Before Launch
The team just acquired 500 new leads from a webinar. Instead of manually uploading them into multiple campaigns, they ask the agent to use add_leads, directing all contacts straight into the 'Q3 Enterprise' campaign.

### Auditing Account Warm-up Progress
Before launching a new client outreach, the user asks the agent to list_accounts. The response gives an immediate status report on every sending mailbox, confirming they are all above the required warm-up score.

### Quick Campaign Status Check
The SDR needs a quick update on three client campaigns across different departments. They simply ask the agent to list_campaigns and get_campaign details, receiving an instant overview of which ones are active or need attention.

## Benefits

- Stop guessing about account health. Use the tools to get account summary stats, knowing exactly how warm your sending mailboxes are before a major launch.
- Need to adjust an outreach sequence mid-campaign? You can list all campaigns, then use the function to pause or resume them instantly, without logging into the web dashboard.
- Never lose track of performance data again. Pull detailed campaign analytics to see exact open rates and bounce metrics for any period you need.
- Scaling leads is easy. Use the add_leads tool to batch upload hundreds of contacts directly into an active campaign list in one chat command.
- Monitor your audience pipeline by listing all current leads enrolled in a campaign, ensuring no contact falls through the cracks before they receive emails.

## How It Works

The bottom line is, you treat complex campaign management like asking a person an easy question.

1. Subscribe to the Instantly integration on Vinkius. Then, grab your unique API key from your Instantly dashboard settings.
2. Plug that API key into your preferred AI client so it can talk to the platform's tools.
3. Ask your agent a direct question—like 'What was the open rate for last week?' or 'Pause Campaign X.'—and it executes the action.

## Frequently Asked Questions

**How do I get my Instantly API key?**
Log in to your Instantly account at **app.instantly.ai**. Navigate to **Settings** (gear icon in the left sidebar). Click on the **API** section. Click **Create API Key**, give it a name, and copy the generated key. Paste it into the configuration field below. API access is available on all paid plans.

**Can I monitor email warm-up health through my agent?**
Yes. Your agent can check warm-up scores, daily sending volumes, and inbox placement rates for each sending account — helping you know when new accounts are ready for full-volume campaigns.

**Can I manage multiple sending accounts?**
Yes. Instantly supports unlimited sending accounts. Your AI agent can list all accounts, check their warm-up status, and manage which accounts are assigned to which campaigns.

**How is Instantly different from other cold email tools?**
Instantly differentiates with unlimited sending accounts, built-in email warm-up, and high-volume campaign infrastructure. It's designed for agencies and teams running 10K+ emails/month across dozens of sending domains.