# Later MCP

> Later (Social Media Management) MCP connects your AI agent directly to Later's full suite of tools. Schedule content, manage media assets across Instagram, TikTok, Pinterest, and LinkedIn, and pull detailed performance reports—all from a single conversation. Stop switching tabs; start managing your entire social presence from one place.

## Overview
- **Category:** productivity
- **Price:** Free
- **Tags:** content-scheduling, social-media-management, visual-planning, multi-platform, digital-marketing, media-library

## Description

Managing multiple brand profiles used to mean jumping between dashboards: scheduling posts in one tab, pulling analytics in another, and hunting for the right image in a third. This MCP changes that. You connect it through Vinkius and give your AI agent full control over your visual social media plan. Your agent can browse your central media library to find exactly what you need or pull up the global content calendar to spot gaps in your posting schedule. Want to see how last month's campaigns performed? Just ask, and the MCP pulls aggregated metrics for specific date ranges. Need to create a new post? You simply tell your agent what you want to say and where it should go; it handles the scheduling across all connected platforms automatically. It lets you review pending posts or even delete something right before it goes live—all through natural conversation.

## Tools

### get_me
Retrieves your authenticated user details and workspace information.

### list_profiles
Lists all the social profiles (Instagram, TikTok, Pinterest, etc.) connected to your Later account.

### list_media
Browses and retrieves items stored in your central media library.

### list_scheduled_posts
Shows all the posts that are currently set to go live on a specific profile.

### list_published_posts
Generates a list of content that has already been published, including basic performance data.

### create_post
Creates and schedules brand new posts across your connected social media platforms.

### delete_post
Removes a scheduled post before it has a chance to go live.

### get_analytics
Gathers aggregated profile metrics, such as impressions and reach, for a defined date range.

### list_labels
Lists the organizational tags that have been assigned to your media library content.

### get_calendar
Presents a global view of all scheduled posts across multiple connected profiles for a specific time frame.

## Prompt Examples

**Prompt:** 
```
List all my connected social profiles in Later
```

**Response:** 
```
I've found 4 connected profiles: 'techcorp_ig' (Instagram, ID: 123), 'techcorp_tt' (TikTok, ID: 456), 'techcorp_pin' (Pinterest, ID: 789), and 'TechCorp_Official' (LinkedIn, ID: 012). Which one would you like to schedule content for?
```

**Prompt:** 
```
What posts are scheduled for the coming weekend?
```

**Response:** 
```
Retrieving calendar for Saturday and Sunday… I've identified 2 posts: 1) Instagram: 'Product Spotlight' (Saturday at 10 AM), 2) TikTok: 'Behind the Scenes' (Sunday at 2 PM). Your calendar looks well-balanced. Would you like to add a Pinterest post?
```

**Prompt:** 
```
Show me the performance metrics for my Instagram profile from last month
```

**Response:** 
```
Retrieving analytics for 'techcorp_ig'… Last month, you achieved 125,400 total impressions, reached 45,200 unique accounts, and had 3,850 total interactions (likes, comments, saves). This is a 12% increase compared to the previous month. Great progress!
```

## Capabilities

### Scheduling multi-platform content
Draft and schedule new posts with custom captions and precise timing across Instagram, TikTok, Pinterest, and LinkedIn.

### Analyzing profile performance
Extract aggregated metrics like reach, impressions, and total interactions for any specific date range.

### Reviewing content history
List both scheduled posts waiting to go out and published content with basic performance data.

### Accessing media assets
Browse your central library of uploaded photos and videos, including their assigned metadata labels.

### Viewing the global calendar
Get a single view of all scheduled content across every connected social profile for a given date range.

## Use Cases

### The Quarterly Campaign Audit
A client asks for a performance report on Q3. Instead of downloading three separate CSVs from Instagram, TikTok, and LinkedIn, you prompt your agent to run `get_analytics` for each platform's date slice, getting one unified data summary instantly.

### The Urgent Content Removal
A scheduled post is wrong. You don't have time to log into the dashboard. You ask your agent to run `delete_post` on that specific profile and content ID, pulling it back safely before publication.

### The Weekly Content Brainstorm
You need ideas for next week's posts. Your agent uses `list_media` and `list_labels` to pull up all images tagged 'Summer Sale', giving you a curated, ready-to-use bank of assets.

### Multi-Client Onboarding
You join a new account. Instead of manually checking every profile connection, you run `list_profiles` to immediately see all linked social accounts and confirm the setup is complete.

## Benefits

- Stop context switching. Instead of opening separate dashboards to see what's scheduled, use the `get_calendar` tool to get a single global view across all your profiles in one prompt.
- Go beyond simple scheduling. The MCP lets you access your media library via `list_media`, so you don't have to remember if that high-res video is tagged 'product' or 'lifestyle'.
- Measure actual growth, not just vanity metrics. Run the `get_analytics` tool to pull precise impressions and reach data for any date range, helping prove ROI instantly.
- Take back control of your schedule. If a client changes their mind or you spot an error, use `delete_post` to yank content before it ever goes public.
- Drafting is fast, but auditing isn't. You can use `list_published_posts` and `list_scheduled_posts` together to audit your entire social presence in minutes.

## How It Works

The bottom line is you talk to your agent like a person and it handles the complex API calls needed for social publishing.

1. First, subscribe to this MCP and provide your Later API Token.
2. Next, connect it to your preferred AI agent or client (like Cursor or Claude).
3. Your agent can then use the available tools to manage your social media accounts through simple prompts.

## Frequently Asked Questions

**How do I use Later MCP to see all my platforms?**
You run the `list_profiles` tool. It quickly tells you which social accounts (Instagram, TikTok, etc.) are already connected and available for scheduling.

**Can I schedule a post using Later MCP from a coding environment?**
Yes. You simply prompt your agent to run `create_post`. It handles the complex API calls needed to draft content and set the precise publication time across all platforms.

**What if I need performance data for a specific period using Later MCP?**
Use the `get_analytics` tool. You just specify the start date, end date, and profile name, and your agent pulls aggregated metrics like total reach and impressions.

**Can I delete a post that is scheduled with Later MCP?**
Absolutely. If you spot an error or change your mind, use the `delete_post` tool to pull back content before it goes live on any connected profile.

**Does Later MCP help me find images for a post?**
Yes. You can ask your agent to browse your central media bank using `list_media`, and you can even check what organizational tags are available with the `list_labels` tool.