# Meltwater MCP > Meltwater connects media intelligence and social monitoring directly into your AI agent. It lets you track brand mentions, analyze news articles across multiple sources, calculate sentiment scores, and pull deep analytics on PR trends without ever leaving your chat window. ## Overview - **Category:** marketing-automation - **Price:** Free - **Tags:** media-monitoring, sentiment-analysis, brand-tracking, social-listening, pr-analytics, news-aggregation ## Description This MCP gives your AI client direct access to professional-grade media intelligence data. Instead of logging into complex dashboards or manually copying text from dozens of news sites, you ask your agent questions about your brand's visibility. Your agent then performs real-time searches across vast streams of social and news content. You can get detailed insights on specific mentions—like knowing the sentiment score for a particular article—and analyze overall performance metrics. The whole process happens through natural conversation, giving you full control over your media monitoring without needing to learn complex platform jargon. Since Vinkius hosts this MCP, you connect once from any compatible client and gain immediate access to all of Meltwater's reporting tools. ## Tools ### get_search_analytics Retrieves detailed analytics data for a specific search query you ran. ### get_media_insights Gets an overview of high-level media performance and general industry insights. ### get_mention_details Retrieves all specific details, including sentiment and reach, for one mention or article. ### get_search_details Pulls the full context and parameters used for a saved search query. ### list_content_exports Shows you what types of raw content data can be downloaded from your account. ### list_folders Retrieves a list of all the organizational folders set up in your Meltwater account. ### list_saved_searches Provides an index of all monitoring searches you have previously saved. ### list_media_sources Lists every single media publication or source that your account tracks content from. ### list_tags Shows all the organizational tags you use to categorize and sort data points. ### search_content Executes a keyword search across both news articles and social media content in real time. ## Prompt Examples **Prompt:** ``` Search for recent news about 'Artificial Intelligence'. ``` **Response:** ``` Retrieving news... I found 10 recent articles covering AI breakthroughs and policy changes. ``` **Prompt:** ``` What is the sentiment for my brand search ID 123? ``` **Response:** ``` Analyzing sentiment... Your brand sentiment for search 123 is currently 75% positive, with a notable increase in neutral mentions. ``` **Prompt:** ``` List all saved searches in my Meltwater account. ``` **Response:** ``` Querying searches... You have 5 saved searches including 'Competitor Tracking' and 'Local News Monitor'. ``` ## Capabilities ### Search News and Social Media Run real-time keyword searches across massive databases of news and social media content. ### Analyze Mention Details Retrieve specific metadata, sentiment scores, and reach statistics for any given mention or article. ### Review Analytics Reports Access performance metrics and high-level insights derived from your monitoring searches. ### Manage Content Organization View, list, and organize all saved search queries and account folders to keep records tidy. ## Use Cases ### Responding to a Crisis A PR Manager needs to know if a recent product flaw mention is spiking. They ask their agent, 'What's the sentiment around our product ID 456?' The MCP runs the search and immediately returns actionable data using `get_mention_details`, allowing them to draft a targeted public statement within minutes. ### Tracking Competitor Moves A Marketing Analyst is preparing for an industry conference. They ask their agent to 'Compare the media coverage of our top three competitors.' The MCP uses `search_content` across all rivals, allowing them to identify which competitor's narratives are gaining traction. ### Quarterly Performance Review A Communications Director needs a comprehensive report on the last quarter. They ask their agent to 'List all saved searches and generate analytics for the top three.' The MCP pulls data using `list_saved_searches` and then summarizes the performance via `get_search_analytics`. ### Auditing Content Sources A junior team member needs to confirm all sources are covered. They ask their agent, 'Which media outlets do we track?' The MCP responds by listing every source available using `list_media_sources`, giving them a complete inventory. ## Benefits - You don't waste hours compiling reports. Instead of manually gathering data from various sources, simply ask your agent to 'Get me the media insights for Q3.' The MCP handles the retrieval via `get_media_insights` instantly. - Deep dive into any single story without leaving your chat. When you find an article you need context on, use `get_mention_details` to pull the exact sentiment score and reach data point right away. - Maintain perfect organization for complex campaigns. Use `list_saved_searches` to review every monitoring query run over the last year, ensuring no critical campaign details are lost in email threads. - Stay ahead of competitors by automating searches. You can use `search_content` with specific keywords and have your agent report back on emerging conversations before they hit mainstream news. - Get structured data exports immediately. If you need to feed the media results into a spreadsheet or database, `list_content_exports` shows exactly what raw data is available for download. ## How It Works The bottom line is you stop juggling tabs and start asking questions to get precise, actionable media intelligence. 1. Subscribe to this MCP on Vinkius and provide your Meltwater API Key, Client ID, and Client Secret. 2. Confirm the connection in your AI client. Your agent can now authenticate with the platform's data streams. 3. Ask your agent a question, like 'What was the overall sentiment around our competitor last week?' The MCP executes the search and returns structured, analyzed results. ## Frequently Asked Questions **How does Meltwater MCP handle real-time news monitoring?** The MCP uses `search_content` to perform live keyword searches across all tracked news and social media streams, giving you current visibility on mentions as they happen. **Can I use the Meltwater MCP to analyze sentiment for a competitor?** Yes. You can instruct your agent to run a search using `search_content` for your competitor's name, and then retrieve detailed data via `get_mention_details` to review their overall sentiment score. **Is the Meltwater MCP just for big corporations?** No. While it provides enterprise-level tools, you can use it to track niche industry topics or local news by running targeted searches and utilizing `list_saved_searches` to build out your monitoring history. **What if I need to report on an old campaign?** You can list all of your historical setups using `list_saved_searches`. This ensures that even campaigns from months ago are indexed and ready for analysis via `get_search_analytics`. **Does Meltwater MCP only work with specific clients?** No. Because it's an MCP, you connect once to Vinkius, and your agent can access the tools from any compatible client application you use.