# Metricool MCP > Metricool gives your AI client control over social media performance. Get real-time analytics for Instagram, Facebook, Twitter, LinkedIn, and more. Check unified reports, monitor ad spend, or inspect upcoming content schedules using natural conversation. ## Overview - **Category:** marketing-automation - **Price:** Free - **Tags:** social-media-management, analytics, scheduling, cross-platform, reporting, digital-marketing ## Description Control your entire social strategy by connecting Metricool to your agent. You can pull detailed metrics from multiple platforms—Instagram, Facebook, Twitter, and LinkedIn—all in one place. Want a high-level view of total reach? Use the unified summary tool to see cross-channel performance reports instantly. Need to plan next week's content? Inspect the social planner for scheduled posts. You also monitor ad spending and conversion data directly from your agent. This level of control means you stop jumping between dashboards; everything happens through natural conversation, making it part of Vinkius Catalog. ## Tools ### get_ads_performance Retrieves detailed performance data specifically for your social media ads. ### get_facebook_analytics Pulls specific analytics and metrics directly from your Facebook profile. ### get_instagram_analytics Gets detailed performance data for your Instagram account. ### get_linkedin_analytics Retrieves professional metrics and analytics from your LinkedIn profile. ### get_social_planner Shows you a list of posts that are currently scheduled in your content calendar. ### get_profile_details Fetches general information and details for any specific connected social profile. ### get_unified_summary Generates a single, cross-channel summary of your total performance across all linked platforms. ### get_twitter_analytics Provides specific metrics and analytics for your Twitter account. ### list_published_posts Retrieves a list of content that has been recently published on any linked account. ### list_metricool_profiles Lists every single social media profile connected to your Metricool workspace. ## Prompt Examples **Prompt:** ``` Show my Instagram analytics for the last 30 days. ``` **Response:** ``` Retrieving Instagram metrics... Your profile gained 500 new followers and had 25,000 impressions this month. ``` **Prompt:** ``` What posts are scheduled in my planner? ``` **Response:** ``` Checking your planner... You have 3 posts scheduled for tomorrow on Facebook and Instagram. ``` **Prompt:** ``` Show a summary of my performance across all channels. ``` **Response:** ``` Querying unified summary... Across all platforms, you reached 100,000 users with an average engagement rate of 4.5%. ``` ## Capabilities ### Analyze Cross-Channel Performance Get a high-level overview of total digital reach and engagement across all connected social platforms. ### Check Specific Platform Metrics Pull real-time performance data for any single profile, including metrics from Instagram, Facebook, Twitter, or LinkedIn. ### Track Ad Spend and Conversions Monitor the money spent and conversion rates for social advertising campaigns. ### Inspect Content Schedules View a list of posts already scheduled in your content planner to ensure nothing slips through the cracks. ### List Connected Accounts See every brand and social profile linked to your workspace, keeping track of all connected assets. ## Use Cases ### Quarterly Review Prep A marketing analyst needs to prepare a quarterly report covering Instagram, Facebook, and overall reach. They ask their agent for the 'unified summary' and then call get_instagram_analytics and get_facebook_analytics to gather all necessary data points in one chat session. ### Spotting Scheduling Gaps The content lead is worried about next week's content. They prompt the agent, asking 'What posts are scheduled for next week?' The agent uses get_social_planner to confirm that all planned content is correctly loaded and ready. ### Ad Campaign Audit The manager suspects a recent ad campaign isn't performing. They ask the agent about ad metrics, triggering get_ads_performance to pull immediate data on spend vs. conversions, allowing them to pivot faster than waiting for manual reports. ### Onboarding New Brands An agency owner needs to verify all client accounts are connected. They use list_metricool_profiles and get_profile_details to quickly enumerate every brand account and check its general status, confirming full access. ## Benefits - See total reach immediately. Instead of checking ten different dashboards, use get_unified_summary to pull one summary report showing performance across every platform at once. - Deep-dive analytics are instant. You can call get_facebook_analytics or get_instagram_analytics to instantly get specific metrics for a single channel without manual exporting. - Never miss a scheduled post again. Just ask about the planner, and the agent uses get_social_planner to show you exactly what's slated for next week. - Track your money spent. Use get_ads_performance to monitor ad spend and conversion data directly through conversation, bypassing clunky advertising dashboards. - Manage all assets easily. List all connected brands with list_metricool_profiles so you know precisely which accounts are active in the workspace. ## How It Works The bottom line is that you manage your entire social media strategy from one chat window. 1. Subscribe to the MCP and enter your Metricool Access Token. 2. Tell your AI client exactly what you need—like 'Show me Facebook analytics for last month' or 'What are my scheduled posts?' 3. The agent connects, pulls the data, and gives you a direct summary without opening any other tabs. ## Frequently Asked Questions **How do I check my total social media reach using Metricool MCP?** Use the get_unified_summary tool. It combines data from all linked platforms to give you one report on your overall digital reach. **Can Metricool MCP track ad performance for multiple platforms?** Yes, use get_ads_performance. This function pulls spend and conversion metrics from various social advertising sources into a single data point. **What if I only need analytics for LinkedIn?** You can call get_linkedin_analytics specifically. It retrieves professional metrics while leaving all other platform data alone, keeping your query focused and clean. **Does Metricool MCP help with content planning?** Yes, the agent uses get_social_planner to list scheduled posts. You can confirm upcoming content without logging into the scheduling interface. **How do I know which accounts are connected?** Simply ask the agent to list all profiles using list_metricool_profiles, and it will enumerate every brand linked to your workspace for verification.