# Moz SEO Metrics MCP > Moz (SEO Metrics & Link Research) provides full control over search engine optimization, link analysis, and competitive intelligence. Audit a domain's Domain Authority (DA) and Page Authority (PA), track incoming backlinks, analyze anchor text distribution, and discover high-equity content assets for any target site. ## Overview - **Category:** growth-engine - **Price:** Free - **Tags:** domain-authority, backlink-analysis, keyword-research, site-metrics, competitive-intelligence, seo-auditing ## Description This MCP connects your AI agent directly to Moz’s vast index of web metrics. You can stop juggling spreadsheets and manual reports; instead, you simply ask your agent questions about link profiles or domain health. For instance, you can tell it to compare the DA scores of three competitors side-by-side or find out which pages on your site are getting the most internal links. When you use this MCP through Vinkius, your AI client handles all the complexity, retrieving precise data points—like spam scores and link counts—and presenting them in a conversational format. You get instant answers on topic authority, backlink quality, or global ranking potential without writing complex API calls. ## Tools ### get_url_metrics Retrieves a domain's Domain Authority (DA), Page Authority (PA) score, spam score, and total link count. ### get_incoming_links Lists all explicit external links that point back to a specific target website. ### get_outgoing_links Retrieves the full list of external websites linked from your target domain. ### get_top_links Identifies and lists the highest-authority backlinks pointing to a domain, sorted by DA score. ### get_anchor_text Analyzes and reports on the distribution of anchor text found across a backlink profile. ### get_linking_domains Gathers summarized data on all distinct root domains that are linking to your site. ### get_top_pages Queries and lists the most internally linked pages within a domain, ranked by Page Authority. ### global_top_pages Extracts static data on globally recognized top-performing web pages across the entire indexed web. ### global_top_domains Provides a static list of the world's highest-authority root domains, based on Moz metrics. ### get_usage Checks your remaining API usage quota and row consumption for managing your research budget. ## Prompt Examples **Prompt:** ``` Get Moz metrics for 'moz.com' and 'ahrefs.com' ``` **Response:** ``` Retrieving metrics… For 'moz.com', the DA is 91 and the Spam Score is 1%. For 'ahrefs.com', the DA is 90 with a 2% Spam Score. Both domains show very high authority. Would you like me to compare their top incoming backlinks? ``` **Prompt:** ``` List the top 5 incoming links for 'stripe.com' sorted by authority ``` **Response:** ``` Retrieving backlinks… I've identified the top sources: 1) apple.com (PA: 95), 2) nytimes.com (PA: 94), 3) github.com (PA: 92), 4) wired.com (PA: 90), and 5) techcrunch.com. These high-equity links contribute significantly to Stripe's DA. Would you like to see the anchor text for these links? ``` **Prompt:** ``` Show me the anchor text distribution for 'vercel.com' ``` **Response:** ``` Analyzing anchor text… For 'vercel.com', the distribution is: 'vercel' (45%), 'next.js' (22%), 'deploy' (12%), 'https://vercel.com' (8%), and 'frontend cloud' (5%). The profile looks very natural with strong brand association. Would you like me to identify which domains use the 'frontend cloud' anchor? ``` ## Capabilities ### Audit domain authority and site health Get specific Domain Authority (DA), Page Authority (PA), and spam scores for any URL to gauge its current ranking strength. ### Track incoming link sources List all external websites that point links back to your domain, identifying potential source quality. ### Analyze link keyword usage Determine the common anchor text used across a site's backlink profile to check for natural language patterns. ### Discover high-equity content Find the top pages within a domain that receive the most internal links, indicating core content value. ### Benchmark against global leaders Access static lists of globally recognized top domains and pages to compare your site’s performance against industry standards. ## Use Cases ### A competitor launch needs immediate vetting You suspect a new rival is gaining ground. You ask the agent to run `get_url_metrics` and compare their DA against yours. The results instantly show they have a lower score, confirming you maintain authority. ### Optimizing an old content hub Your team has a major landing page that needs more internal juice. You run `get_top_pages` to find the most authoritative supporting articles and link them directly from your hub page. ### Investigating toxic backlinks You suspect some incoming links are spammy. Running `get_incoming_links` lets you review every source, allowing you to quickly identify and disavow low-quality contributors. ## Benefits - Audit site health with `get_url_metrics`. Instead of guessing a domain's worth, you get precise scores for Domain Authority (DA), Page Authority (PA), and spam ratings. - Identify immediate link opportunities using `get_top_links`. This tool cuts through noise by showing only the highest-authority sources pointing to your site. - Boost internal linking structure awareness with `get_top_pages`. Know exactly which pages are already carrying high equity, guiding where you should write next. - Analyze link profile consistency using `get_anchor_text`. You can determine if people are naturally linking to you with brand names or generic keywords. - Benchmark your work against global leaders. Use `global_top_domains` and `global_top_pages` to see how your site stacks up worldwide. ## How It Works The bottom line is that you get immediate, structured SEO data delivered directly into your natural conversation flow. 1. Subscribe to this MCP and enter your Moz API V3 Token. 2. Connect the credential token to your AI client (Claude, Cursor, or any compatible agent). 3. Ask your agent a question—for example, 'What are the top 5 incoming links for my site?'—and receive the actionable data. ## Frequently Asked Questions **How do I check my link budget with Moz SEO Metrics MCP?** You use the `get_usage` tool. It runs a quota report and tells you exactly how many API rows you've consumed and what your remaining limit is. **Does Moz SEO Metrics MCP only show links for one website?** No, it handles comparisons. You can ask the agent to run `get_url_metrics` on multiple domains simultaneously to compare their DA and Spam Scores side-by-side. **What is the difference between get_top_links and get_incoming_links?** Use `get_incoming_links` for a full, comprehensive list of every single link hitting your site. Use `get_top_links` to filter that massive list down to only the highest-authority sources. **Can I find out which pages on my website are most important?** Yes, run `get_top_pages`. This tool queries your site and lists all internal pages ranked by their Page Authority, showing you the core content assets.