# Referral Program Copy Scorer MCP for AI Agents MCP > Referral Program Copy Scorer lets you audit marketing copy for your referral loops. It checks if rewards are clear, identifies friction in your instructions, and spots missing legal disclaimers. Use it to make sure your growth programs actually convert by removing guesswork from your copywriting. ## Overview - **Category:** marketing - **Price:** Free - **Endpoint:** https://edge.vinkius.com/vk_preview_ApSDlJL53QuS2XR3EQ7FKXZvZHMJ2BVg4kiRsamc/mcp - **Tags:** referral, copywriting, conversion, marketing-automation, growth-hacking ## Description This MCP lets you put your referral marketing through a rigorous audit. Instead of guessing why people aren't signing up, you can ask your agent to find the exact spots where your copy fails. It looks at how you're framing rewards—like whether you're highlighting a percentage or a dollar amount—and tells you if that's the right move for your audience. It also scans your instructions to see if they're too complicated, helping you cut out steps that cause people to drop off. If you're worried about legal stuff, it can check if your terms are actually visible. It's a way to turn high-level marketing goals into specific, actionable copy tweaks. You can find this in the Vinkius catalog to connect it directly to your favorite AI client for instant feedback on every new draft you write. ## Tools ### identify_reward_framing Tells you which psychological method your copy uses to communicate value. It helps you see if you're leaning too hard on one type of incentive. ### score_incentive_clarity Checks if the benefits for both parties are clearly stated. This ensures no one feels like they're getting a raw deal. ### audit_cta_specificity Evaluates if your call-to-action gives enough detail for a user to act. It helps you fix vague buttons. ### calculate_friction_score Measures the cognitive effort needed to complete your referral steps. It highlights where your instructions get too wordy or complex. ### check_compliance_visibility Confirms that your legal disclaimers are actually present. It helps you avoid issues with transparency and terms of service. ## Prompt Examples **Prompt:** ``` Check this for friction: 'To get your reward, go to your profile, click settings, find the referral tab, then copy the unique link and send it to a friend via email.' ``` **Response:** ``` The friction level for these instructions is **High**. Here is the breakdown: * **Step Count:** 5 distinct actions required. * **Cognitive Load:** High. Users have to navigate deep into menus. * **Recommendation:** You should aim to reduce this to 2-3 actions. Try providing a 'Copy Link' button directly on the main dashboard to lower the friction score. ``` **Prompt:** ``` Analyze this reward: 'Get 20% off your next order by using our referral link!' ``` **Response:** ``` Here is the audit for your referral copy: * **Reward Framing:** Percentage (20% off). * **Incentive Clarity:** High. It's clear what the user gets. * **CTA Specificity:** Moderate. 'Use our referral link' is clear, but you could make it more actionable by adding a button like 'Claim your 20% off now'. ``` **Prompt:** ``` Is this legal enough: 'Invite a friend and get $10. See terms for details.' ``` **Response:** ``` Based on the audit: * **Compliance Visibility:** Confirmed. The 'See terms' text provides the necessary legal transparency. * **Reward Framing:** Currency ($10). * **Incentive Clarity:** High. Both the sender and receiver benefits are clear. ``` ## Capabilities ### Identify reward framing See if your copy uses psychological triggers like currency or percentages. ### Score incentive clarity Check if both the sender and the receiver understand what they get. ### Audit CTA specificity Find out if your buttons and links give users enough direction to act. ### Calculate friction score Get a rating on how hard your instructions are to follow. ### Check compliance visibility Verify that your legal disclaimers aren't being ignored or missed. ## Use Cases ### High drop-offs at the invite step A growth team sees high drop-offs at the invite step. They use calculate_friction_score to see if the instructions are too long. ### Users aren't clicking the share button Users aren't clicking the share button. They run audit_cta_specificity to see if the button text is actually actionable. ### Confusing reward messaging A new campaign feels off compared to old ones. They use identify_reward_framing to see if the currency vs percentage framing is confusing. ### Legal compliance check Fear of legal issues with new referral rewards. They use check_compliance_visibility to verify that terms are clearly linked. ## Benefits - Get objective clarity scores on your incentives using score_incentive_clarity to ensure users understand the value. - Spot high-friction steps early with calculate_friction_score before you spend money on a campaign that people can't complete. - Improve your click-through rates by identifying vague buttons with audit_cta_specificity. - Ensure your marketing stays legal by checking disclaimer placement with check_compliance_visibility. - Optimize your psychological triggers by analyzing your reward framing with identify_reward_framing. ## How It Works The bottom line is you get a data-backed audit of your marketing copy to improve conversion rates. 1. Connect the Referral Program Copy Scorer to your AI client via Vinkius. 2. Paste your referral program copy or a link to your landing page into the chat. 3. Get a detailed breakdown of clarity scores, friction points, and framing suggestions. ## Frequently Asked Questions **Can the Referral Program Copy Scorer tell me if my referral rewards are clear?** Yes. It specifically looks at whether both the sender and the receiver understand the benefits. It ensures your rewards don't feel confusing or one-sided. **How does this MCP help with referral program conversion rates?** It identifies specific friction points in your copy. By lowering the cognitive effort needed to follow your instructions, you make it easier for users to complete the referral loop. **Can I use the Referral Program Copy Scorer to check my legal disclaimers?** Yes. It verifies that your legal transparency and terms of service links are actually visible to the user, helping you stay compliant. **Does the Referral Program Copy Scorer analyze the psychology of my copy?** It identifies your reward framing. It tells you if you're using psychological triggers like currency or percentages and whether that's effective for your target audience. **Is the Referral Program Copy Scorer good for growth hackers?** It's built for growth hackers who need to audit marketing assets quickly. It gives you a way to score your copy objectively before you launch a new campaign. **How does the tool measure incentive clarity?** The `score_incentive_clarity` tool checks if the rewards for all expected parties, such as both the sender and receiver, are explicitly stated in your text. **Can I analyze different types of reward presentations?** Yes, the `identify_reward_framing` tool can detect if rewards are presented as currency, percentages, or platform credits. **How is sharing friction calculated?** The `calculate_friction_score` tool evaluates the word count and complexity of your instructions to determine if the effort required is Low, Medium, or High.