# SMS Marketing Compliance Checker MCP for AI Agents MCP > SMS Marketing Compliance Checker helps you audit your SMS marketing copy for encoding efficiency, regulatory compliance, and link optimization. It detects if emojis will spike your costs, ensures you have the right opt-out keywords, and calculates the character savings from shortened URLs. ## Overview - **Category:** marketing - **Price:** Free - **Endpoint:** https://edge.vinkius.com/vk_preview_SPwSrOP1FFz0pJHlbPlEdfcNzZMppDCRCxilfd7W/mcp - **Tags:** sms, marketing, compliance, gsm-7, ucs-2, tcpa, gdpr ## Description This MCP provides an engine to audit your SMS campaigns for cost and compliance issues. When you're running a high-volume blast, a single misplaced emoji or a forgotten "STOP" keyword can turn a successful campaign into a costly mistake or a regulatory nightmare. Instead of manually counting characters or worrying if a special character will force a switch from GSM-7 to the more expensive UCS-2 encoding, you can let your AI client handle the heavy lifting. You can check if your copy stays within the standard to keep costs down or see exactly how much room you'll save by using a shortened link. It also acts as a safety net for legal requirements, making sure your brand identity is clear and your opt-out instructions are sound. By connecting this to your workflow via the Vinkius catalog, you get a reliable way to audit every message before it hits your customers' phones. You move from guessing if a message is "fine" to knowing it's compliant and cost-effective. It removes the need to jump between different character counters and legal checklists, putting everything into a single verification step. It allows you to see the actual segment count before you hit send, ensuring your budget stays intact. You can also verify that your sender name is visible, which is often a requirement for high-deliverability campaigns. It's about getting a pre-flight check that catches errors before they become expensive problems. ## Tools ### analyze_encoding_impact Determines the SMS encoding type and calculates the total segment count for your message. ### calculate_link_optimization Measures the exact character savings you get by swapping a long URL for a shortened one. ### validate_regulatory_compliance Checks your message for mandatory legal elements like opt-out keywords and sender identification. ## Prompt Examples **Prompt:** ``` Check this for costs: 'Get 50% off our new collection! 👗 Shop now: https://example.com/very-long-link' ``` **Response:** ``` This message will trigger UCS-2 encoding because of the dress emoji. It will require 2 segments. Using a shortened link would save you approximately 45 characters. ``` **Prompt:** ``` Is this legal? 'Flash sale! Use code SAVE20 at our store. Reply STOP to end.' ``` **Response:** ``` The message is missing a clear sender identification. It does include the required 'STOP' keyword, but you should add your brand name to ensure full compliance. ``` **Prompt:** ``` How much space do I save? My link is 80 chars, the short one is 20. ``` **Response:** ``` You will save 60 characters. This is a 75% reduction in length, giving you much more room for your call to action. ``` ## Capabilities ### Identify encoding types See if emojis or special characters will trigger UCS-2 encoding and increase your segment costs. ### Verify legal keywords Ensure your messages contain mandatory opt-out phrases like STOP and HELP. ### Audit sender identity Check that your brand name or sender ID is properly included in the message body. ### Measure link savings Calculate exactly how many characters you save by swapping a long URL for a shortened one. ### Predict segment counts Get an accurate count of how many SMS segments a message will occupy based on its content. ## Use Cases ### Drafting a holiday sale A marketer wants to know if a 'Sale! 🎁' message will cost double. The agent uses analyze_encoding_impact to confirm the segment count. ### Auditing a new brand A compliance officer needs to check 50 different templates. The agent uses validate_regulatory_compliance to scan for 'STOP' keywords. ### Optimizing a long URL A growth lead has a long tracking link. The agent uses calculate_link_optimization to show how much space they can save. ### Checking international rules A global marketer wants to ensure a message is safe. The agent checks for mandatory sender ID requirements. ## Benefits - Stop overpaying for SMS segments by using analyze_encoding_impact to catch UCS-2 triggers early in the drafting phase. - Avoid heavy fines by using validate_regulatory_compliance to ensure every message has the correct STOP and HELP keywords. - Maximize your CTA space by using calculate_link_optimization to see exactly how much room you gain from shortened links. - Reduce manual proofreading time by letting your AI client automatically flag missing sender IDs or improper characters. - Gain confidence in high-volume blasts by knowing your messages meet GSM-7 standards before you hit send. ## How It Works The bottom line is you get a pre-flight audit of every SMS message to prevent overspending and legal headaches. 1. Paste your draft SMS copy into your AI client. 2. Ask the agent to check for compliance, encoding, and link optimization. 3. Receive a breakdown of segment counts, legal status, and character savings. ## Frequently Asked Questions **How does the SMS Marketing Compliance Checker help with costs?** It identifies if emojis or special characters will trigger expensive UCS-2 encoding, allowing you to adjust your copy to stay within the cheaper GSM-7 standard. **Can I use this to check for TCPA compliance?** Yes, it specifically looks for mandatory legal elements like opt-out keywords (STOP, HELP) and sender identification to help keep your campaigns compliant. **Does this tool send the actual text messages?** No, this MCP is for auditing and validating your copy before you send it. It doesn't connect to your SMS gateway or provider. **How does it handle link optimization?** It calculates the character savings of using a shortened URL, which helps you fit more content into a single SMS segment. **Can it detect if my message will be split into multiple texts?** Yes, it analyzes the encoding type and provides a predicted segment count so you know exactly how many messages will be sent. **How does the tool handle emojis?** The `analyze_encoding_impact` tool detects if any character falls outside the GSM-7 set, triggering a UCS-2 encoding warning and calculating the increased segment count. **Can I check for legal compliance?** Yes, use `validate_regulatory_compliance` to verify that your message contains required sender identification and opt-out instructions like "STOP" or "HELP". **Does it help with link shortening?** Absolutely. The `calculate_link_optimization` tool calculates exactly how many characters you save by using a shortened URL compared to the original.