# Tubular MCP

> Tubular connects your AI agent to deep social video intelligence across YouTube, Facebook, and TikTok. It lets you analyze performance metrics, track audience demographics by age or location, find shared audiences between creators, and monitor brand sponsorship activity. You get a single place to benchmark creator reach and understand digital content trends via simple conversation.

## Overview
- **Category:** data-analytics
- **Price:** Free
- **Tags:** video-intelligence, audience-insights, competitive-benchmarking, social-video, metrics, creator-economy

## Description

You're connecting your AI agent to deep social video intelligence across YouTube, Facebook, and TikTok. This server lets you analyze performance metrics, track audience demographics, find shared audiences between creators, and monitor brand sponsorships. It gives you a single place to benchmark creator reach and understand digital content trends just by talking to it.

Need to know if the connection's live? You can run `check_api_health` to check the API's current operational status, and always use `get_api_rate_limits` first; that tells you exactly how many calls you have left for today so you don't hit any usage caps.

### Creator Intelligence: Benchmarking Reach and Trends

You can search potential partners by running `search_creators`, which pulls results based on names or keywords. To get a general idea of a creator, use `get_creator_summary`; this returns high-level performance metrics for any name you throw at it. If you need to know how they're doing *right now*, run `get_creator_trends` to pull recent growth trends and momentum data specifically for their channel.

### Deep Video Analysis: Metrics and Demographics

When you have a video, you get granular insights with `get_video_insights`; this gathers detailed performance metrics like reach and engagement rates. For general viewing patterns, run `get_video_demographics` to break down exactly who's watching—that includes age, gender, and geographic location data for any specific piece of content.

Need to see what's hot across the board? Use `get_video_trends` to list and summarize the most popular or trending videos on social platforms right now. If you just need detailed performance stats for a single video, `get_video_insights` pulls all that info together.

### Audience Overlap: Finding Shared Viewers

Want to see who two creators share? Use `get_audience_overlap`; it compares any two entities and returns the exact percentage of shared viewers between them. You can also get a general sense of how well-regarded specific content or creators are by running `get_audience_ratings`.

### Sponsorships and Market Context: Knowing Who's Paying

To map out the competitive ad environment, you can list all known brand sponsors and partners using `list_sponsors`. If you want to see what paid campaigns are running right now, use `list_sponsored_campaigns` to retrieve a list of all active video advertising campaigns in the market. To find shared viewers between two properties or creators, run `get_audience_overlap`.

### How You Use This Stuff

You just talk to your AI client. You don't write code; you ask questions like, 'Show me a list of active brand sponsors and then tell me the growth trends for any creator who shares over 15% of their audience with Brand X.' The agent runs the whole sequence—checking the API status first, pulling sponsor data, identifying overlapping audiences, running trend analysis, and finally giving you all the raw performance metrics. It handles the complexity so you just get the answers.

## Tools

### get_audience_overlap
Compares two entities and returns a percentage of shared viewers between them.

### get_audience_ratings
Fetches the general reach and engagement ratings for specific video content or creators.

### get_creator_summary
Retrieves a high-level performance summary, including key metrics, for any given creator name.

### get_creator_trends
Pulls recent growth trends and momentum data specifically for one creator's channel.

### check_api_health
Checks the current operational status and connectivity health of the API.

### list_sponsored_campaigns
Retrieves a list of all active, paid video advertising campaigns currently running in the market.

### list_sponsors
Lists known brand sponsors and partners who have invested in content recently.

### get_api_rate_limits
Retrieves how many calls you have left for today to avoid hitting usage caps.

### search_creators
Searches a database of creators using keywords or names to find potential partners.

### get_video_demographics
Analyzes a specific video to show who is watching (age, gender, location).

### get_video_insights
Gathers general, detailed performance metrics for any specified video.

### get_video_trends
Lists and summarizes the most popular or trending videos across social platforms right now.

## Prompt Examples

**Prompt:** 
```
Search for top gaming creators in my region.
```

**Response:** 
```
I've searched the creator directory. Here are the top gaming creators: 'ProGamerX' (2.5M reach), 'EliteStreamer' (1.8M reach), and 'JoystickGuru'. Would you like performance trends for any of them?
```

**Prompt:** 
```
Show me the audience overlap between creator 'A-101' and 'B-552'.
```

**Response:** 
```
Analyzing overlap... Creator 'A-101' and 'B-552' share 15% of their audience. This suggests a potential opportunity for a unique collaboration with low redundancy. Shall I retrieve the demographic breakdown for the shared group?
```

**Prompt:** 
```
List all active sponsored video campaigns from 'TechBrand Inc'.
```

**Response:** 
```
Fetching campaigns... 'TechBrand Inc' currently has 3 active sponsored video campaigns: 'Holiday Tech Guide', 'Summer Unboxing Series', and 'Home Office Overhaul'. Would you like engagement metrics for the 'Holiday Tech Guide'?
```

## Capabilities

### Benchmark creator reach
Get performance summaries and growth trends for specific content creators across platforms.

### Measure audience overlap
Determine the percentage of shared viewers between any two specified content properties or creators.

### Analyze video demographics
Break down a single video's viewership by age, gender, and geographic location.

### Monitor brand sponsorships
List active brand partners and specific paid video campaigns running in the market.

### Get core performance metrics
Retrieve granular insights, including reach, engagement rates, and trending data for videos.

## Use Cases

### Finding a collaboration partner
A brand needs help finding an influencer who talks to their audience. They start by using 'search_creators' for relevant niches. Then, they run 'get_audience_overlap' between the top three results and their own established customer base. This identifies creators whose viewers match their target market without wasting time on vanity metrics.

### Auditing a competitor's campaign
You suspect a rival is running a paid ad series. You use 'list_sponsored_campaigns' to pull up all active campaigns run by that brand. Next, you check the performance of those ads using 'get_video_insights' on specific titles, giving you direct data points on competitor spend and reach.

### Validating content ideas
A client wants to launch a guide about remote work. Before committing, they ask their agent to use 'get_video_demographics' against existing top-performing videos in that topic. If the demographics show a weak concentration of high-value users (e.g., corporate decision-makers), they know to adjust the content strategy first.

### Assessing market interest
Before pitching a major sponsor, you check 'list_sponsors' to see who is active in the sector and run 'get_video_trends' to confirm if that specific industry niche has high current video momentum. This validates both the need and the financial capacity of the market.

## Benefits

- Find true partnership fit. Use 'get_audience_overlap' to quantify exactly how many viewers two creators share, moving beyond simple follower counts.
- Know your market landscape. Run 'list_sponsors' and 'list_sponsored_campaigns' to see who is currently paying for ads—this reveals immediate competitive pressure points.
- Target better. Instead of guessing, use 'get_video_demographics' on a specific video to prove that your ideal client demographic (e.g., women 25-34 in Chicago) is actually watching the content.
- Spot momentum shifts instantly. Check 'get_creator_trends' when vetting new talent; this shows if a creator is rising fast or hitting a plateau, giving you better risk assessment than just viewing 'get_creator_summary'.
- Reduce manual data pull time. Instead of logging into five different platform dashboards, asking your AI agent to run multiple tools like 'get_video_insights' and 'get_audience_ratings' gives you the full picture in one query.

## How It Works

The bottom line is you never have to leave your AI workspace or switch dashboards again; it just runs the API calls for you.

1. Subscribe to the server and enter your Tubular API Key.
2. Your AI client connects using the key, making the 12 tools available as functions.
3. You prompt the agent with a complex query (e.g., 'Check the audience overlap between Creator A and Brand B') and get the data returned directly in the chat.

## Frequently Asked Questions

**How do I find potential partners using Tubular MCP Server?**
Start by running 'search_creators' to narrow down your list of candidates. Then, run 'get_audience_overlap' between those results and your existing brand audience to prioritize the best matches.

**What is the difference between get_video_insights and get_video_demographics?**
Use 'get_video_insights' for general metrics like overall reach, engagement scores, and trending status. Use 'get_video_demographics' specifically when you need to know *who* the viewers are—by age, gender, or location.

**Can I use Tubular MCP Server to track competitors?**
Yes. You can run 'list_sponsors' and 'list_sponsored_campaigns' to see who is spending money on ads right now. You can also analyze their specific videos using 'get_video_insights'.

**What if I want to check a creator’s growth over time?**
Use the 'get_creator_trends' tool. This provides momentum data, which is more useful than just looking at a single snapshot from 'get_creator_summary'.

**Does Tubular MCP Server work for all social platforms?**
It analyzes performance across major video platforms including YouTube, Facebook, and TikTok. The tools aggregate metrics to give you cross-platform comparison data.

**How do I check my usage quotas before running complex queries like `get_audience_overlaps`?**
Use the `get_api_rate_limits` tool to view your current quota. It shows how many calls you have left and exactly when your access window resets, so you never get blocked mid-analysis.

**What credentials do I need before running a search like `search_creators`?**
You must provide your unique Tubular API Key. This key verifies your identity and authorizes the agent to access all platform data. Keep this key secure in your environment variables.

**How does the server handle finding brands using `list_sponsors`?**
The `list_sponsors` tool compiles a comprehensive list of brand partners and advertisers tracked by Tubular. It lets you map out who is paying to be seen across different creator types.

**Can I see the audience demographics for a specific YouTube video?**
Yes! Use the `get_video_demographics` tool and provide the Video ID. Your agent will retrieve the age and gender breakdowns for that specific piece of content.

**How do I analyze the shared audience between two different creators?**
Use the `get_audience_overlap` tool and provide the IDs for both entities. The agent will return the percentage and metrics of the audience that both creators share.

**Is it possible to see which brands are sponsoring a specific creator?**
Absolutely. Run the `list_sponsored_campaigns` query or search for sponsors using the `list_sponsors` tool to retrieve data on brand partnerships within the video ecosystem.