# Wistia MCP

> Wistia MCP gives your AI client full control over B2B video assets. You manage entire media libraries, track performance metrics, and organize projects—all through natural conversation. Instead of logging into the Wistia dashboard to check stats or update metadata, you just ask your agent for an account-wide overview or a list of active campaigns. It handles everything from creating new content folders to optimizing video details and retrieving detailed engagement analytics on demand.

## Overview
- **Category:** industry-titans
- **Price:** Free
- **Tags:** video-hosting, video-marketing, engagement-analytics, media-management, b2b-video, performance-tracking

## Description

Manage complex media libraries using natural language with this MCP connection to Wistia. You don't have to jump through multiple dashboards; you can talk to your agent instead. This connector lets you organize all your B2B video content, creating new projects or listing existing ones just by asking. Need performance data? Your AI client pulls real-time account analytics and specific engagement stats for any given video. You can also check the titles, descriptions, and status of every piece of media in one go. If a video needs updating—say you change the campaign name or optimize captions—you tell your agent, and it handles the metadata update. It's about keeping all your content management, project organization, and performance monitoring running inside your existing chat workflow. By connecting this MCP via Vinkius, you bring enterprise-grade media control directly into your development environment or productivity tool.

## Tools

### create_project
Creates a new content folder (project) within your Wistia account.

### get_account_analytics
Retrieves overall performance statistics for the entire Wistia account.

### get_video_details
Pulls specific metadata, such as the title and status, for one selected video.

### get_project_details
Retrieves detailed information about a specific project folder.

### get_video_stats
Fetches the full engagement metrics, like plays and unique visitors, for a single video.

### list_video_captions
Lists all available captions associated with a specific media file.

### list_videos
Generates a comprehensive list of every video asset in your account.

### list_projects
Lists all the project folders currently set up in your Wistia account.

### update_video_details
Changes key information, like the description or title, for an existing video asset.

## Prompt Examples

**Prompt:** 
```
List all active projects in my Wistia account.
```

**Response:** 
```
I've retrieved your projects. You have 4 active folders: 'Product Demos', 'Customer Testimonials', 'Internal Training', and '2024 Ad Campaign'. Which one should we check?
```

**Prompt:** 
```
Show the engagement stats for video ID 'vid123'.
```

**Response:** 
```
Fetching analytics... Video 'vid123' has 1,250 total plays, with an average engagement of 68% and 420 unique visitors. Would you like a more detailed breakdown?
```

## Capabilities

### Organize and manage projects
You can create new content folders, list all existing Wistia projects, and retrieve detailed metadata about those project structures.

### Track video performance metrics
The MCP fetches aggregated account-wide statistics and deep analytics for individual videos, showing total plays and visitor counts.

### Audit your media library
You can list every single video in your account, pull specific metadata about any given piece of media, or fetch its associated captions.

### Update and control asset data
Need to fix a title or update the description across multiple videos? You modify the video's metadata directly through your agent. You can also pull player configurations for easy content distribution.

## Use Cases

### Need to analyze a campaign's immediate success?
A marketing manager needs to know if the 'Summer Sale' videos are performing. Instead of digging into reports, they ask their agent for video stats on those assets and get total plays and unique visitor counts instantly.

### The team just finished a round of interviews.
A producer needs to organize the raw footage. They instruct their agent to create a new project folder called 'Q3 Testimonials' using create_project, keeping the assets grouped immediately.

### Video descriptions are outdated across multiple assets.
The content team notices several videos have old titles. Instead of opening each one and manually editing, they use update_video_details to batch-change the metadata for all affected files.

### Preparing a quarterly business review.
A business analyst needs high-level metrics. They ask the agent to retrieve account analytics, getting an overview of performance and visitor trends across the whole library.

## Benefits

- Stop switching tabs to check stats. You can ask your agent for account-wide statistics or specific video engagement metrics instantly.
- Organizing content is faster than clicking through folders. Use the MCP to create a new project folder, then list other projects, all in quick succession.
- Updating assets doesn't require manual API calls. Tell the agent you need to modify video metadata (like updating titles or descriptions), and it handles the update process.
- Get granular data instantly. You can pull detailed metadata for any single video using get_video_details, or list every asset with list_videos.
- Streamline content distribution by fetching player configurations and thumbnail URLs right through chat, saving copy-pasting time.

## How It Works

The bottom line is that you control Wistia’s media assets and performance reporting without leaving your chat interface.

1. Subscribe to this MCP and enter your Wistia API Token in the Vinkius marketplace.
2. Connect the MCP to your preferred AI client, like Cursor or Claude.
3. Tell your agent what you need—for example, 'Show me all videos from Q1'—and it pulls the data.

## Frequently Asked Questions

**How do I check overall performance using the Wistia MCP?**
You use the get_account_analytics tool. This pulls total statistics for your entire account, giving you a high-level view of engagement metrics across all videos.

**Can I create new folders in Wistia using the Wistia MCP?**
Yes, use the create_project tool. This allows your agent to make brand new project folders inside your account structure, keeping your content organized immediately.

**What if I need to change a video's title?**
You call update_video_details. You just tell the agent which video and what the new details should be, and it modifies the metadata for you.

**Does Wistia MCP help with captions?**
Yes. Use list_video_captions to retrieve all the available caption data for any specific media file in your library.

**Can I get details on a project folder?**
You use get_project_details. This fetches metadata about a specific project, letting you see its contents and structure without navigating manually.