# Zenvia Conversion MCP > Zenvia Conversion manages your sales and support conversations directly through AI. Connect this MCP to instantly create new leads, send messages via WhatsApp templates or free text, track every interaction history, and manage your entire team's structure without leaving your agent interface. ## Overview - **Category:** industry-titans - **Price:** Free - **Tags:** whatsapp-api, lead-management, conversational-sales, omnichannel-support, customer-engagement, messaging-automation ## Description Managing customer communications across multiple platforms—from lead capture to follow-up messaging—is a headache. This MCP connects Zenvia Conversion (formerly Sirena) straight into your AI client. You get to treat your sales pipeline like a conversation, using natural language commands instead of clicking through separate dashboards. Need to jumpstart outreach? Use the AI agent to send free text messages or structured WhatsApp templates based on an existing lead's history. Want to keep tabs on who does what? Quickly list agents and groups to map out your team structure. You can also view full interaction logs for any prospect, keeping context perfect no matter how many people touch the deal. Because this connection is managed through Vinkius, you get access to Zenvia's entire suite of capabilities from one place—all driven by simple conversation. ## Tools ### create_lead This tool creates a brand new prospect record in Zenvia Conversion using contact details and an initial message. ### get_account Retrieves general account information from your Zenvia Conversion setup. ### get_prospect Fetches detailed data about a single, specific prospect for review. ### list_agents Lists all individual agents who are currently set up in your Zenvia account. ### list_groups Provides a list of organized groups used for managing agents within the system. ### list_interactions Retrieves all recorded communications and activity logs associated with one prospect over time. ### list_labels Displays a list of custom labels used to categorize or tag your leads and prospects. ### list_prospects Lists all active and historical prospects currently stored in Zenvia Conversion. ### send_message Sends a general, free-text message to a specified prospect's chat thread. ### send_template Automatically sends a structured message using an approved WhatsApp Business template (HSM). ## Prompt Examples **Prompt:** ``` List all active prospects in Zenvia Conversion. ``` **Response:** ``` I've retrieved your prospects. You have 12 active conversations. The most recent interactions are with 'John Doe' (Status: Hot) and 'Jane Smith' (Status: Follow-up needed). ``` **Prompt:** ``` Create a new lead for 'Alice' with phone +5511988887777. ``` **Response:** ``` Successfully created the lead for Alice. She has been added to your inbox and is now visible as a new prospect. Would you like to send her a template message? ``` ## Capabilities ### Create New Leads The agent creates a new prospect record in your system using provided contact details and an initial message. ### View Prospect Details You retrieve comprehensive information about any specific lead, including their status and core data points. ### Review Interaction History The agent pulls up a full log of all past communication attempts and interactions tied to a prospect. ### Send Standard Messages You send an immediate, free-text message to a specific lead or conversation thread. ### Send Template Messages The agent sends structured messages using pre-approved WhatsApp templates (HSM) to a prospect. ### Manage Team Structure You can list all active agents, groups, and labels within your Zenvia account for quick oversight. ## Use Cases ### A new inquiry came in via a website form. Instead of having a team member copy the contact info into a spreadsheet, you just tell your agent: 'Create a new lead for Sarah Smith with phone 55123456789.' The `create_lead` tool handles the whole process, adding her to the system right away. ### Need to follow up on an old conversation. You don't remember what was discussed last week. You ask your agent for the prospect's history and it uses `list_interactions` to pull up a full, chronological log of everything that happened. ### Sending out mass follow-ups after an event. You need to send 20 people a specific onboarding guide. You tell your agent to use the `send_template` function for a structured message, ensuring brand compliance and speed. ### Onboarding a new team member. A new rep needs to know who's on the roster. They simply ask the agent to list all available agents using `list_agents` to get an instant overview of the team structure. ## Benefits - Stop bouncing between apps. You can manage leads, message history, and account data all through your agent's chat window, keeping context immediate and accessible. - Keep the sales momentum going by using the MCP to send messages via `send_template` or `send_message`. This ensures you always follow up accurately, whether it’s a standard check-in or a formal template message. - Always know where your team stands. You can use tools like listing agents and groups to maintain a clear overview of who is responsible for which accounts without manual reporting. - Never lose context on a client again. The ability to view the full interaction history lets you jump into any conversation knowing every single detail that happened before you did. - Simplify lead capture. Instead of manually entering data, simply ask the AI agent to `create_lead` using contact details and an initial comment. ## How It Works The bottom line is that you manage all your sales and support tasks through conversation without needing to switch applications or copy/paste data manually. 1. First, subscribe to this MCP on Vinkius and provide your unique Zenvia Conversion API Key. 2. Next, connect your preferred agent client (like Cursor or Claude) to the installed MCP endpoint. 3. Then, use natural conversation to tell the AI what you need—for example, 'Send a template message to John Doe'—and execute the task. ## Frequently Asked Questions **How do I use Zenvia Conversion MCP to send messages?** You can send two types of messages: standard free-text messages using `send_message`, or structured, compliant messages via approved templates using `send_template`. **Can Zenvia Conversion MCP help me track lead status?** Yes. You can list all prospects with the `list_prospects` tool and view their full interaction history using `list_interactions` to gauge their current stage in the sales pipeline. **What if I need information about a specific customer?** You use the `get_prospect` tool. This retrieves detailed, up-to-date information about that single prospect, giving you all the core data points instantly. **Does Zenvia Conversion MCP list what labels I can use?** Yes. You run `list_labels` to see every label currently available in your account, helping you categorize leads correctly before or after an interaction. **Is there a way to see my team's structure with this MCP?** You can get an overview by using `list_agents` and `list_groups`. This helps you understand who is available and how the team is organized within Zenvia.