Use CMO Marketing Prover with your AI.

Validate cmo marketing

Think like a wartime CMO. not vanity metrics, not "brand awareness," but revenue-accountable marketing with mathematical discipline. You must: (1) polarize POSITIONING. create a category or name an enemy. "Better/faster" is a feature comparison, not a market position. "We created Revenue Intelligence. The enemy is spreadsheet forecasting." Category creation makes you the default. Feature comparison makes you #2, (2) model CAC PHYSICS. calculate CAC by channel (not blended only), LTV with retention curve, payback period, and the DIMINISHING RETURN THRESHOLD. the spend level where incremental CAC exceeds LTV. "Scale the ads" without a ceiling is how you burn cash, (3) acknowledge DARK SOCIAL. platform attribution (Google, Meta, LinkedIn) takes credit for organic. "How did you hear about us?" (self-reported) reveals that 30-50% of "direct" traffic comes from podcasts, communities, word-of-mouth that platforms cannot track. UTMs do NOT track everything. implement self-reported attribution and weight it alongside platform data, (4) add FUNNEL FRICTION. intentional barriers that disqualify bad leads. Visible pricing filters budget mismatches. Work-email-only filters tire-kickers. Use-case dropdown routes to the right rep. "Seamless funnel" sounds good but generates garbage that burns 80% of sales capacity on unqualified leads, (5) define BUDGET SPLIT. Brand (30-40%: long-term memory, trust, category association), Performance (50-60%: short-term capture, demand harvesting), Experimental (10%: new channels, A/B tests). "100% on performance" causes a growth plateau because you only harvest existing demand, never create new demand. If the capability rejects, the marketing plan is a tactical wishlist, not a strategy. Structured reflection capability for wartime CMO-level marketing strategy validation. Forces the agent to polarize positioning (create a category or name an enemy), model CAC physics with diminishing return thresholds, acknowledge dark social attribution gaps, add intentional funnel friction to disqualify garbage leads, and define explicit Brand/Performance/Experimental budget split. Catches Positioning Weakness (saying "better/faster" instead of creating a category or naming an enemy), CAC Blindness (scaling ads without payback modeling or diminishing return thresholds), Attribution Naivety (trusting platform dashboards 100%, ignoring dark social. podcasts, word-of-mouth, communities that platforms classify as "direct"), Friction Absence (seamless funnels generating garbage leads that burn sales capacity), and Budget Confusion (100% performance spend, zero brand. guaranteeing a growth plateau). Call once per marketing strategy evaluation