• DELIVERY
  • SETTINGS
  • CREATIVE
  • HUMAN

How to audit campaign status and targeting with your AI

Connect your Amazon DSP account once. After that, your AI handles the heavy lifting of scanning settings and delivery across your entire account.

Ask AI about this page

Short answer

Can I audit my Amazon DSP campaigns using AI?

Yes. Your AI pulls real-time data on campaign delivery, ad group configurations, and creative assets to find discrepancies or errors. You get a clear breakdown of where your settings deviate from your plan.

Where every issue lands.

Audit outcomes

The AI categorizes its findings so you know exactly what needs your attention.

DELIVERY

Budget and pacing

The AI identifies campaigns that are underspending or hitting caps too early. You get a list of specific IDs to adjust.

SETTINGS

Targeting mismatches

It flags ad groups where targeting parameters don't match your intended strategy. You'll see exactly which groups are off.

CREATIVE

Compliance checks

The AI scans your active assets to ensure they meet your requirements. It highlights any creative that looks out of place.

HUMAN

Manual fixes

The AI identifies the problems, but you still make the changes in the Amazon DSP console. It tells you what to fix, not how to click.

The workflow

What your AI does when the audit starts.

The AI moves through your account hierarchy to gather the context it needs to spot errors.

  1. Inventory check

    The AI pulls a full list of your active campaigns to establish the scope of the audit.

    list_campaigns

  2. Deep dive

    It looks into specific campaign parameters to check for budget pacing and targeting logic.

    get_campaign_details

  3. Group analysis

    The AI scans every ad group within those campaigns to verify targeting settings.

    list_ad_groups

  4. Asset review

    It pulls the details of your active creatives to check for compliance or errors.

    list_creatives

Try it

Copy these to start.

Use these prompts to kick off your audit.

Starting points

These are starting points. Swap out the specific campaign names or IDs with your own.

Amazon DSP Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_1fcZNVj7V6QTrFe1D2K4k1AttOy8FfEHorN96lpL/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Amazon DSP capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "amazon-dsp-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_1fcZNVj7V6QTrFe1D2K4k1AttOy8FfEHorN96lpL/mcp"
    }
  }
}
Copy into chat04

  • List all my active campaigns and tell me which ones are underspending.

  • Check the targeting settings for the 'Summer Sale' ad group.

  • Are there any creative assets in my current campaigns that are non-compliant?

  • Compare the budget settings across all my active ad groups.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Amazon DSP once, then ask.

You only need to link your account once. Your credentials stay encrypted, and you can immediately start asking questions about your data.

Connect Amazon DSP to your AI

FAQ

How this task behaves

  • 01

    Can the AI change my campaign budgets?

    No. The AI can only read your data and report on it. You must log in to Amazon DSP to make any actual changes.

  • 02

    Can the AI delete underperforming ads?

    No. The AI identifies underperforming ads, but it does not have the ability to delete or modify assets.

  • 03

    How often does the AI see my data?

    The AI sees your data in real time whenever you ask it a question, as it pulls fresh information using the provided tools.

  • 04

    Does the AI know my targeting strategy?

    The AI only knows what is explicitly set in your campaign and ad group configurations. If you have a strategy in a separate document, you'll need to provide that context to your AI.

  • 05

    Can I audit specific creative files?

    Yes, the AI can list and check the details of your creatives to help you verify compliance.

  • More questions about Amazon DSP? The Connector page answers them. See everything the Amazon DSP Connector can do

Connect Amazon DSP to Claude, Cursor, ChatGPT & more