• DATA
  • STATUS
  • ACTION
  • HUMAN

How to generate performance reports with your AI

Connect your Amazon DSP account once. After that, you just tell your AI which reports you need and when to check if they are ready.

Ask AI about this page

Short answer

How do I get Amazon DSP performance reports using AI?

You ask your AI to request a specific report, and it handles the asynchronous polling for you. Once the data is ready, your AI can present the reach and conversion metrics directly in your chat. You'll see the specific breakdown of the request and monitoring process below.

The results

What your AI delivers

The AI manages the heavy lifting of the DSP request cycle.

DATA

Ready-to-read metrics

The AI pulls the final report data once the DSP finishes processing. You get reach and conversion numbers without manual downloads.

STATUS

Real-time progress

Your agent monitors the report status in the background. It tells you exactly when the data is ready or if the request is still pending.

ACTION

Direct report requests

You trigger new report generations through simple chat commands. The AI sends the request to the DSP on your behalf.

HUMAN

Strategic decisions

The AI provides the raw numbers and status updates. You decide how to adjust your campaign spend or targeting based on those results.

The workflow

What your AI does when the request arrives.

The AI manages the gap between requesting a report and the DSP actually finishing it.

  1. Initiate the request

    When you ask for specific campaign data, the AI sends the command to the DSP to start building the report.

    request_report

  2. Track progress

    Since DSP reports aren't instant, the AI checks back periodically to see if the file is ready for you.

    get_report_status

  3. Verify completion

    The AI uses the status tool to confirm the report has moved from 'processing' to 'completed'.

    get_report_status

  4. Deliver data

    Once the status is confirmed, the AI presents the reach and conversion details in your chat window.

    get_report_status

Try it

Copy these to start.

Use these prompts to trigger your first report.

Starting points

These are just ideas. Swap out the campaign names or date ranges to match your actual DSP setup.

Amazon DSP Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_1fcZNVj7V6QTrFe1D2K4k1AttOy8FfEHorN96lpL/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Amazon DSP capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "amazon-dsp-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_1fcZNVj7V6QTrFe1D2K4k1AttOy8FfEHorN96lpL/mcp"
    }
  }
}
Copy into chat04

  • Request a performance report for the 'Summer_Sale_2024' campaign.

  • Check the status of the last DSP report I requested.

  • Can you pull the reach and conversion metrics for my recent video campaign?

  • Start a new report for all active DSP line items from last week.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Amazon DSP once, then ask.

Just follow the link to authorize the connection. Your login details stay encrypted, and you can start chatting with your data immediately.

Connect Amazon DSP to your AI

FAQ

How this task behaves

  • 01

    Can the AI change my campaign budget?

    No. This MCP only handles report requests and status monitoring. You must manage budgets directly in the Amazon DSP console.

  • 02

    Does the AI wait for the report to finish before responding?

    The AI will acknowledge the request immediately, but it uses the status tool to check for completion in the background.

  • 03

    Can I delete reports through the chat?

    No. The available tools are limited to requesting and checking report status.

  • 04

    How often does the AI check if a report is ready?

    The AI checks the status as needed to provide you with an update on whether the data is ready to view.

  • 05

    Will the AI automatically download files to my computer?

    No. The AI retrieves the data and presents the relevant metrics within your chat interface.

  • More questions about Amazon DSP? See everything the Amazon DSP Connector can do

Connect Amazon DSP to Claude, Cursor, ChatGPT & more