• DATA
  • STATUS
  • AUDIT
  • HUMAN

How to verify audience segments with your AI

Connect your Amazon DSP account to your AI client once. From then on, you can query specific segment details or check if they are still active.

Ask AI about this page

Short answer

How can I check my Amazon DSP audience segments?

Your AI uses the Amazon DSP connection to pull a list of your custom audience segments. You'll get the specific details and current activity status for each one. This breakdown shows you what you'll get.

The outcomes

What you get from this task

Running this task provides these specific outcomes.

DATA

Segment details

The AI pulls the specific parameters and configurations for your custom audiences. You get a clear view of how each segment is built.

STATUS

Activity checks

Your agent confirms if segments are currently active or paused. This helps you spot stale segments without digging through the DSP console.

AUDIT

Segment inventory

Get a full list of all custom audiences in your account. You can use this to reconcile your planned segments against what is actually live.

HUMAN

Manual adjustments

The AI only reads segment data. You still need to log in to the DSP console if you want to edit or delete any of these audiences.

The workflow

What your AI does when the request arrives.

The AI handles the data retrieval so you don't have to navigate the DSP interface.

  1. Fetch segment list

    The AI reaches into your Amazon DSP account to grab the current list of custom audiences.

    list_audiences

  2. Verify status

    It checks the activity state of each segment to see if they are usable for your current campaigns.

    list_audiences

  3. Filter details

    Your agent narrows down the list based on the specific names or IDs you provide.

    list_audiences

  4. Report findings

    The AI presents the segment details in a clean format within your chat interface.

    list_audiences

Try it

Copy these to start.

Use these prompts to begin interacting with your Amazon DSP data.

Starting points

Replace the specific names in these prompts with your actual segment names or IDs.

Amazon DSP Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_1fcZNVj7V6QTrFe1D2K4k1AttOy8FfEHorN96lpL/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Amazon DSP capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "amazon-dsp-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_1fcZNVj7V6QTrFe1D2K4k1AttOy8FfEHorN96lpL/mcp"
    }
  }
}
Copy into chat04

  • List all my custom audience segments in Amazon DSP.

  • Check if the 'Summer_Retargeting_2024' segment is currently active.

  • Show me the details for the audience segment with ID 12345.

  • Which of my custom audiences are currently paused?

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Amazon DSP once, then ask.

You only need to link your account once. Your credentials stay encrypted, and you can immediately start asking questions about your segments.

Connect Amazon DSP to your AI

FAQ

How this task behaves

  • 01

    Can my AI change my audience settings?

    No. This MCP only allows the AI to read and list audience data. You must make all changes manually in the Amazon DSP console.

  • 02

    Can the AI create new custom audiences?

    No. The current tools only support retrieving existing audience information.

  • 03

    How often does the AI see updated segment data?

    The AI sees the data exactly as it exists in Amazon DSP at the moment you ask the question.

  • 04

    Do I need to keep the Amazon DSP tab open?

    No. Once the connection is established, your AI client communicates with the DSP directly.

  • 05

    Can the AI delete segments for me?

    No. The AI cannot perform any delete or removal actions on your audiences.

  • More questions about Amazon DSP? The Connector page answers them. See everything the Amazon DSP Connector can do

Connect Amazon DSP to Claude, Cursor, ChatGPT & more