• DELTA
  • CREDIT
  • JOURNEY
  • HUMAN

How to compare attribution model revenue deltas with your AI

Connect this MCP to your AI client once. From there, you can pinpoint exactly how much revenue moves between models for any channel you choose.

Ask AI about this page

Short answer

How do I compare attribution model revenue deltas with my AI?

Your AI pulls customer journeys and conversion data to calculate the specific revenue difference between models like first-touch and last-touch. You get a clear breakdown of how credit shifts across your marketing channels.

The outcomes

What you get from the analysis

The AI processes the raw data into these specific insights.

DELTA

Revenue discrepancy report

The AI identifies the exact dollar amount lost or gained when switching between models. You see the specific delta for each channel.

CREDIT

Channel weight shifts

The AI shows how much credit moves from one touchpoint to another. This reveals which channels are being undervalued by certain models.

JOURNEY

Pathing insights

The AI maps out the customer paths that drive these differences. You see which specific interactions cause the most model volatility.

HUMAN

Strategic decisions

The AI provides the numbers, but you decide which model best reflects your actual business reality. You use the delta to adjust your budget.

The workflow

What your AI does when the request arrives.

The AI follows a logical path from raw data to a final delta calculation.

  1. Map the paths

    The AI reconstructs the sequence of events for every user that led to a conversion.

    get_customer_journey

  2. Gather conversion data

    The AI pulls the specific revenue and conversion counts tied to those paths.

    fetch_conversion_metrics

  3. Distribute credit

    The AI applies different attribution logic to see how much revenue each touchpoint earns.

    calculate_attribution_shares

  4. Find the gap

    The AI subtracts one model's results from another to find the final revenue delta.

    calculate_attribution_delta

Try it

Copy these to start.

Use these prompts to kick off the analysis.

Starting points

These are just starting points. Swap out the channel names or date ranges to match your actual data.

Attribution Model Comparator Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_iZ45hRxjO4K9loq9CyaUIA7eVM6WcbEsi2M1DrGa/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Attribution Model Comparator capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "attribution-model-comparator-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_iZ45hRxjO4K9loq9CyaUIA7eVM6WcbEsi2M1DrGa/mcp"
    }
  }
}
Copy into chat04

  • Compare the revenue delta between first-touch and last-touch models for my Google Ads channel.

  • Show me the revenue discrepancy for Instagram campaigns using linear vs. time-decay attribution.

  • Calculate the attribution share shift for organic search when moving from single-touch to multi-touch models.

  • Find the revenue delta for my TikTok spend by comparing data from the last 30 days.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Attribution Model Comparator once, then ask.

Just link your account once. Your credentials stay encrypted, and you can immediately start asking your AI about your attribution data.

Connect Attribution Model Comparator to your AI

FAQ

How this task behaves

  • 01

    Can the AI change my attribution settings in my ad platform?

    No. The AI only reads data and performs calculations. It cannot write or change settings in your external tools.

  • 02

    Does the AI delete any of my conversion data?

    No. The AI only fetches data to perform its calculations. It has no permission to delete or modify your records.

  • 03

    Can I use this to compare models for a specific date range?

    Yes. You can specify any timeframe in your prompt, and the AI will pull the relevant metrics for that period.

  • 04

    What happens if my data is missing certain touchpoints?

    The AI can only calculate based on the data it can access. If a touchpoint isn't in the customer journey, it won't be included in the delta.

  • 05

    Can the AI suggest a new budget based on these deltas?

    The AI provides the revenue numbers and the deltas, but you are responsible for making the final budget decisions.

  • More questions about Attribution Model Comparator? The Connector page answers them. See everything the Attribution Model Comparator Connector can do

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