• AUTOMATION
  • DATA
  • LOGS
  • HUMAN

How to trigger marketing workflows with your AI

Connect eSputnik to your AI client to turn text commands into live marketing triggers. Once connected, your agent can fire events that kick off automated journeys immediately.

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Short answer

How can I use my AI to start eSputnik automations?

You use the trigger_event tool to send specific data points directly to eSputnik. This action fires a system event that tells eSputnik to start a pre-configured customer journey. You'll see how this works in the breakdown below.

The results.

Where your triggers land.

Every event your AI fires results in a specific outcome within your marketing stack.

AUTOMATION

Live customer journeys

The trigger_event tool fires a signal that starts an eSputnik automation. Your customers receive the intended messages or offers instantly.

DATA

Updated user profiles

The event carries custom data that updates contact information in eSputnik. This keeps your segmentation accurate without manual entry.

LOGS

Event history tracking

Every trigger is recorded as a system event. You can review these logs to see exactly when your AI initiated a workflow.

HUMAN

Manual setup required

The AI cannot build the actual automation logic in eSputnik. You still need to set up the journey rules and message templates in the eSputnik dashboard.

The workflow

What your AI does when <the thing arrives>.

Your agent acts as the bridge between your conversation and your marketing engine.

  1. Analyze the request

    Your agent looks at your instructions to identify which customer or event needs a trigger. It extracts the necessary identifiers and data points.

    trigger_event

  2. Format the event

    The agent prepares the payload to match the requirements of your eSputnik setup. It ensures the event name and data fields are correct.

    trigger_event

  3. Execute the trigger

    The agent sends the command to eSputnik to fire the event. This is the moment the automation actually starts.

    trigger_event

  4. Confirm success

    The agent checks that the event was accepted by the system. It then tells you that the marketing journey is now active.

    trigger_event

Try it

Copy these to start.

Use these prompts to get moving once you've connected eSputnik.

Starting points

These are opening lines. Swap out the bracketed text with your actual eSputnik event names or contact IDs.

eSputnik Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_rpECxvNb9ESEMrRRbnfq7QBwraVrEv1p3jWMO2oX/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — eSputnik capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "esputnik-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_rpECxvNb9ESEMrRRbnfq7QBwraVrEv1p3jWMO2oX/mcp"
    }
  }
}
Copy into chat04

  • Trigger the 'abandoned_cart' event for contact ID 98765.

  • Send a 'loyalty_upgrade' event to the user with email user@example.com.

  • Fire a custom event named 'seasonal_promotion' for all users in the VIP segment.

  • Use eSputnik to trigger a 'welcome_series' event for the new subscriber I just added.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect eSputnik once, then ask.

Just click the link to connect your account. Your credentials stay encrypted, and you can start using the tools in any MCP-compatible client immediately.

Connect eSputnik to your AI

FAQ

How the task behaves

  • 01

    Can the AI create new automation workflows in eSputnik?

    No. The AI can only trigger existing events that you have already set up in your eSputnik dashboard.

  • 02

    Does the AI need to know my eSputnik password?

    No. Vinkius manages the connection securely so you don't have to share credentials with your AI client.

  • 03

    Can I send custom data along with the trigger?

    Yes. You can include specific data attributes in the event payload to help with your eSputnik segmentation.

  • 04

    Will the AI delete any contacts in my eSputnik account?

    No. The trigger_event tool is only designed to fire events, not to delete or modify contact records.

  • 05

    Can the AI send an email directly?

    No. The AI triggers the event, and eSputnik handles the actual delivery of the email based on your automation rules.

  • More questions about eSputnik? The Connector page answers them. See everything the eSputnik Connector can do

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