• SITE SETUP
  • DATA UPDATES
  • EVENT CONTROL
  • HUMAN REVIEW

How to manage Fathom site settings with your AI

Connect Fathom to your AI client once. From there, you can handle site configurations and event tracking through simple chat.

Ask AI about this page

Short answer

Can I manage Fathom settings with my AI?

Yes. You can tell your AI to set up new sites, change existing site details, or remove tracking events. This gives you direct control over your Fathom setup through conversation. Here is how the automation works.

The outcomes

What your AI handles

Your AI takes your text commands and executes them in Fathom.

SITE SETUP

New site creation

The AI builds new tracking environments based on your descriptions. You just name the site and its properties.

DATA UPDATES

Modify existing sites

Change how a site is configured or update its metadata. Your AI handles the technical updates for you.

EVENT CONTROL

Manage tracking events

Add new events to track or remove old ones. This keeps your data clean and relevant.

HUMAN REVIEW

Final verification

The AI performs the technical execution, but you decide which sites or events are actually ready to go live.

The workflow

What your AI does when the command arrives.

Your AI translates your intent into specific API calls to Fathom.

  1. Provisioning

    When you ask for a new tracking location, the AI builds the site structure.

    create_site

  2. Configuration

    The AI adjusts settings for sites you already have active in your account.

    update_site

  3. Event Management

    You can add or change the specific events you want to track in your data.

    create_eventupdate_event

  4. Cleanup

    The AI removes sites or specific events that are no longer needed.

    delete_sitedelete_event

Try it

Copy these to start.

Use these prompts to kick off your first Fathom task.

Starting points

These are opening lines. Swap out the names in quotes for your actual site or event names.

Fathom Analytics Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_pmm0dWw4jM1GZLtQHaiP7MRm7sl5oxnYRGtdBu2O/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Fathom Analytics capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "fathom-alternative-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_pmm0dWw4jM1GZLtQHaiP7MRm7sl5oxnYRGtdBu2O/mcp"
    }
  }
}
Copy into chat04

  • Create a new Fathom site named 'Marketing Blog'.

  • Update the site 'App Production' to change its settings.

  • Delete the tracking event called 'button_click_old'.

  • Create a new event for 'user_signup' on my main site.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Fathom once, then ask.

Follow the link to connect your account. Your credentials stay encrypted, and you can start chatting with your AI immediately.

Connect Fathom to your AI

FAQ

How the Fathom Connector behaves

  • 01

    Can the AI delete my entire Fathom account?

    No. The AI only has permission to delete specific sites and events that you explicitly tell it to remove.

  • 02

    Does the AI automatically change my site settings?

    No. The AI only executes changes when you give it a direct command to update a site or event.

  • 03

    Can I use this to view my analytics data?

    No. This Connector is for managing site settings and events, not for pulling or visualizing your traffic reports.

  • 04

    What happens if I give a vague command?

    Your AI client will ask you for clarification, such as which specific site or event you are referring to, before it takes any action.

  • 05

    Can the AI create custom user permissions?

    No. The available tools are limited to site and event management.

  • More questions about Fathom? The Connector page answers them. See everything the Fathom Connector can do

Connect Fathom Analytics to Claude, Cursor, ChatGPT & more