• TRENDS
  • SENTIMENT
  • PRIORITY
  • HUMAN

How to summarize user feedback and sentiment with your AI

Connect Hotjar to your AI client once. From there, your agent reads through your surveys and responses to find patterns in what customers are saying.

Ask AI about this page

Short answer

How can I use my AI to analyze Hotjar feedback?

Your agent pulls survey statistics and individual text responses to identify sentiment trends and NPS shifts. You get a clear view of customer satisfaction without reading every single entry. You'll see the specific themes and scores below.

The results you get.

Where your insights land.

The AI processes your Hotjar data into these specific outcomes.

TRENDS

NPS score tracking

The AI looks at survey statistics to show how satisfaction is moving. You see the big picture of customer sentiment over time.

SENTIMENT

Feedback themes

Your agent reads individual text submissions to group common complaints or praises. You get a list of what people actually care about.

PRIORITY

Urgent issues

The AI flags specific feedback that needs immediate attention. It highlights the most pressing customer pain points.

HUMAN

Manual review

The AI identifies specific responses that are too complex for automation. You decide when to step in and read the raw text yourself.

The workflow

What your AI does when the data arrives.

The AI follows a sequence to turn Hotjar data into a summary.

  1. Find surveys

    The AI identifies the specific surveys you want to analyze from your Hotjar account.

    list_surveys

  2. Get stats

    It pulls the high-level NPS and satisfaction numbers for those surveys.

    get_survey_stats

  3. Read text

    The agent pulls the actual text written by your users in those surveys.

    list_feedback_responses

  4. Identify trends

    The AI compares the numbers against the text to find the reason behind the scores.

    list_feedback_responses

Try it

Copy these to start.

Use these prompts to kick off your analysis.

Starting points

Swap the bracketed text for your actual survey names or timeframes.

Hotjar Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_683kR8pOstE12JRN5xU20SgKJIMKCpnDIqpqajf9/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Hotjar capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "hotjar-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_683kR8pOstE12JRN5xU20SgKJIMKCpnDIqpqajf9/mcp"
    }
  }
}
Copy into chat04

  • Summarize the latest NPS trends from my 'Website Feedback' survey.

  • What are the top three complaints in my recent Hotjar responses?

  • Compare the sentiment of the 'Checkout Flow' survey against last month's stats.

  • Find all feedback from the 'Mobile App' survey that mentions bugs.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect Hotjar once, then ask.

Log in once to link your account. Your credentials stay encrypted, and you can immediately start asking your AI about your data.

Connect Hotjar to your AI

FAQ

How this task behaves.

  • 01

    Can the AI change my Hotjar survey settings?

    No. The AI can only read survey data and statistics; it cannot modify your surveys or settings.

  • 02

    Does the AI delete any of my feedback?

    No. The AI has read-only access to your responses and cannot delete or edit anything in Hotjar.

  • 03

    Can I ask about specific users?

    Yes, as long as their feedback is included in the responses the AI pulls.

  • 04

    How does it handle NPS scores?

    It uses survey statistics to pull the numerical scores and then looks at the text to explain the context.

  • 05

    Can the AI send a report to my email?

    No. The AI provides the summary directly in your chat interface.

  • More questions about Hotjar? See everything the Hotjar Connector can do

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