• SEO
  • CONTENT
  • STATUS
  • HUMAN

How to audit blog post metadata with your AI

Connect HubSpot CMS Hub to your AI client to scan your entire blog library for SEO and content gaps.

Ask AI about this page

Short answer

How can I audit my blog metadata using AI?

Your AI uses the HubSpot CMS Hub connector to pull a list of every post, its specific metadata, and its tags. You get a clear view of your SEO titles, word counts, and publishing status across your whole library.

Audit outcomes

Where your audit data lands.

The AI organizes your HubSpot data into these specific categories.

SEO

Metadata gaps

The AI checks your meta titles and descriptions against your target keywords. You'll see exactly which posts have missing or poorly formatted SEO data.

CONTENT

Length analysis

The AI calculates the body length of every post. This helps you find thin content that needs more depth or outdated posts that need expanding.

STATUS

Publishing state

The AI pulls the current status of every post. You can quickly identify what is live, what is a draft, and what is scheduled.

HUMAN

Manual fixes

The AI flags the specific posts that need your attention. You decide which titles to rewrite or which content to refresh based on the report.

The workflow

What your AI does when the data arrives.

The AI moves through your HubSpot library to build a complete audit report.

  1. Inventory the library

    The AI starts by grabbing a full list of every blog post in your HubSpot account.

    hs_list_blog_posts

  2. Deep dive into posts

    It looks at each individual post to extract specific metadata like titles and body content.

    hs_get_blog_post

  3. Map the taxonomy

    The AI pulls your blog tags to see how your content is organized and categorized.

    hs_list_blog_tags

  4. Identify issues

    The AI compares the gathered data against your SEO requirements to find errors.

    hs_get_blog_post

Try it

Copy these to start.

Use these prompts to kick off your audit.

Starting points

Swap out the specific blog names or SEO goals to match your actual site.

HubSpot Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_gfYUbic3F2uXruca7ixnM3hsA7yWlXWs2XBRx9DS/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — HubSpot capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "hubspot-cms-hub-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_gfYUbic3F2uXruca7ixnM3hsA7yWlXWs2XBRx9DS/mcp"
    }
  }
}
Copy into chat04

  • List all my blog posts from HubSpot and tell me which ones have meta titles shorter than 50 characters.

  • Find all published posts in my HubSpot blog that are tagged with 'Product Updates' and check their body length.

  • Show me a list of all my blog posts and their current publishing status.

  • Identify any blog posts in HubSpot that are missing tags or have very short content.

  • Claude
  • ChatGPT
  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
  • Cline

Start here

Connect HubSpot CMS Hub once, then ask.

One connection gives your AI access to your blog data. Your login stays encrypted and secure on our side.

Connect HubSpot CMS Hub to your AI

FAQ

How this task behaves.

  • 01

    Can the AI edit my blog posts directly?

    No. The AI can only read your metadata and content to provide analysis. You must make all changes manually in HubSpot.

  • 02

    Can it delete old blog posts?

    No. The AI has no capability to delete or remove content from your HubSpot account.

  • 03

    How does it know the length of my posts?

    The AI uses the post data to calculate the character or word count of the body text.

  • 04

    Can I audit posts by specific tags?

    Yes. The AI can pull your tag list and filter the audit to specific categories.

  • 05

    Does it see my draft posts?

    Yes. It can see the status of all posts, including those that are currently in draft mode.

  • More questions about HubSpot CMS Hub? The Connector page answers them. See everything the HubSpot CMS Hub Connector can do

Connect HubSpot to Claude, Cursor, ChatGPT & more