• METRICS
  • COMPARISON
  • INSIGHT
  • HUMAN

How to calculate campaign lift with your AI

Connect the Incrementality Estimator to your AI client to isolate the true impact of your advertising spend.

Ask AI about this page

Short answer

How do I calculate campaign lift with my AI?

Your AI compares the performance of a group that saw your ads against a control group that didn't. It then calculates the absolute and percentage lift to show you the actual incremental value. You'll get a clear breakdown of these metrics below.

The results you get.

Where your analysis lands.

Once you provide your campaign data, your AI produces these specific results.

METRICS

Lift calculations

The AI determines the absolute lift and the percentage lift by comparing the two groups.

COMPARISON

Group delta

You get a direct comparison between the exposed group and the control group to see the performance gap.

INSIGHT

Incremental value

The AI identifies how much of your conversion volume was actually driven by the ads rather than organic behavior.

HUMAN

Strategic decisions

You take the calculated lift numbers to decide whether to scale or cut specific ad sets.

The workflow

What your AI does when the data arrives.

The AI handles the math and the grouping so you don't have to manually pivot data.

  1. Establish the baseline

    The AI looks at the control group to see what would have happened without any ad exposure.

    calculate_baseline_metrics

  2. Measure the exposure

    The AI analyzes the performance of the group that actually saw your campaign.

    calculate_baseline_metrics

  3. Compute the lift

    The AI runs the comparison between the two groups to find the delta.

    calculate_incrementality_metrics

  4. Finalize results

    The AI outputs the absolute and percentage lift values for your report.

    calculate_incrementality_metrics

Try it

Copy these to start.

Paste these prompts into your chat to begin the analysis.

Starting points

Replace the bracketed text with your specific data sources like a Google Sheet or a CSV file.

Incrementality Estimator Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_tm5KKoTQEsBfA1gKEU6xiVwb0Wu7MUilDtNGbVTj/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Incrementality Estimator capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "incrementality-estimator-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_tm5KKoTQEsBfA1gKEU6xiVwb0Wu7MUilDtNGbVTj/mcp"
    }
  }
}
Copy into chat04

  • Calculate the campaign lift for the Facebook conversion data in this sheet.

  • Compare the exposed and control groups for my recent YouTube campaign.

  • What is the percentage lift for the campaign described in this CSV?

  • Run an incrementality test on my latest Google Ads data.

  • Claude
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  • Cursor
  • VS Code
  • Windsurf
  • Claude Code
  • JetBrains
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Start here

Connect Incrementality Estimator once, then ask.

Just link the MCP to your preferred client. Your credentials stay encrypted, and you can start asking questions immediately.

Connect Incrementality Estimator to your AI

FAQ

Common questions

  • 01

    Can the AI change my actual ad settings in the ad manager?

    No. The AI only reads your data to perform calculations. It cannot modify your live campaigns.

  • 02

    Does the AI delete my original data files?

    No. The AI only accesses the data to run the tools. Your files remain untouched.

  • 03

    How does it know which users are in the control group?

    It relies on the group identifiers provided in your data source.

  • 04

    Can I use this with any data source?

    The AI can work with any data you provide through your client, provided the data contains the necessary group identifiers.

  • 05

    What is the difference between absolute and percentage lift?

    Absolute lift is the raw difference in conversions, while percentage lift is that difference relative to the control group.

  • More questions about Incrementality Estimator? The Connector page answers them. See everything the Incrementality Estimator Connector can do

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