• OVERSTATEMENT
  • EFFICIENCY
  • DECISION
  • HUMAN

How to validate reported ROAS with your AI

Connect your ad data once. Your AI handles the math to find where platform metrics diverge from reality.

Ask AI about this page

Short answer

How can I check if my ROAS is actually incremental?

Your AI compares the returns reported by your ad platforms against true incremental lift. This identifies where platforms are taking credit for sales that would have happened anyway. You get a clear view of your actual performance gains.

The results of your analysis.

Where your insights land.

The AI processes your data to produce these specific outcomes.

OVERSTATEMENT

Identify inflated ROAS

The AI flags specific campaigns where platform reporting significantly exceeds incremental reality. You see exactly where credit is being misallocated.

EFFICIENCY

Find wasted spend

By isolating non-incremental sales, the AI shows you which budget allocations aren't actually driving new growth. This helps you stop paying for organic conversions.

DECISION

Reallocate budget

You receive a breakdown of which channels deserve more funding based on true lift. This moves your strategy from platform metrics to real profit.

HUMAN

Verify the logic

The AI provides the math behind the comparison. You review these findings to decide if you'll change your bidding strategy or scale specific sets.

The workflow

What your AI does when the data arrives.

The AI performs the heavy lifting of data comparison so you don't have to build manual models.

  1. Ingest platform data

    Your AI pulls the reported revenue and spend from your connected ad accounts.

    calculate_roas_comparison

  2. Calculate incremental lift

    The agent runs the comparison logic to separate platform-reported returns from true incremental sales.

    calculate_roas_comparison

  3. Detect discrepancies

    The AI identifies the delta between the two metrics to highlight over-reporting.

    calculate_roas_comparison

  4. Summarize findings

    The agent presents a clean comparison of reported versus incremental ROAS for your review.

    calculate_roas_comparison

Try it

Copy these to start.

Use these prompts to trigger the analysis immediately.

Starting points

These are opening lines. Replace the bracketed text with your specific account or campaign names.

Incrementality Estimator Connector

You're all set. Choose your MCP client and follow the setup instructions.

Connector linkhttps://edge.vinkius.com/vk_preview_tm5KKoTQEsBfA1gKEU6xiVwb0Wu7MUilDtNGbVTj/mcp

Claude Desktop

Follow the steps below to connect in seconds.

  1. 1In Claude Desktop, open Settings → Connectors.
  2. 2Click “Add custom connector” and paste the connector link above as the remote MCP server URL.
  3. 3Click Add and start a new chat — Incrementality Estimator capabilities are ready to use.
Configuration · claude_desktop_config.jsonCopy
{
  "mcpServers": {
    "incrementality-estimator-mcp": {
      "url": "https://edge.vinkius.com/vk_preview_tm5KKoTQEsBfA1gKEU6xiVwb0Wu7MUilDtNGbVTj/mcp"
    }
  }
}
Copy into chat04

  • Compare the reported ROAS in my Google Ads account against the incremental lift.

  • Which Meta campaigns are showing the highest discrepancy between reported and incremental ROAS?

  • Run a ROAS comparison for my recent Black Friday spend in the Shopify data.

  • Show me the incremental ROAS for my brand awareness campaign on TikTok.

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Start here

Connect Incrementality Estimator once, then ask.

Link your accounts in one step. Your credentials stay encrypted, and you can start asking questions in your preferred AI client immediately.

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FAQ

How this task behaves.

  • 01

    Can the AI change my ad spend automatically?

    No. The AI only analyzes and compares the data. You must manually adjust your budgets in your ad platforms.

  • 02

    Does the AI delete my historical ad data?

    No. The AI only reads the data to perform calculations. It has no permission to delete or modify your records.

  • 03

    What data does it need to work?

    It needs access to your platform-reported spend and revenue alongside your incremental lift metrics.

  • 04

    Can it compare data from two different platforms?

    Yes, as long as the data is accessible through the connected accounts.

  • 05

    How does it decide what is incremental?

    It uses the comparison logic provided by the tool to calculate the delta between reported and true lift.

  • More questions about Incrementality Estimator? The Connector page answers them. See everything the Incrementality Estimator Connector can do

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